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Introduction to New Jersey Makers Day
The document outlines the history and operations of New Jersey Makers Day, a non-profit organization established to promote STEM and maker culture in libraries. It highlights their annual budget, funding sources, volunteer responsibilities, and community partnerships, as well as marketing strategies for the event. The initiative aims to inspire lifelong learning by engaging various community groups, including schools and local organizations.
Introduction to New Jersey Makers Day
- 1. 2020 BCCLS MakerFunconference | Allen McGinley | February 19, 2020
- 2. New Jersey MakersDay: A NJ Nonprofit Corporation
- 3. History ● Piscataway PLlaunches first NJ public library makerspace in January 2013 ● Planning for first New Jersey Makers Day begins 2014 ● Pilot project funded by a grant from LibraryLinkNJ 2015-2016 ● New Jersey Makers Day incorporated as a 501(c)3 non-profit in 2016
- 4. Operation ● Mission isto inspire and activate libraries to showcase and highlight STEM and maker culture, enhancing life-long learning. ● New Jersey Makers Day is governed by an 11-member Executive Board ● Primarily funded by corporate sponsors
- 5. Funding ● Annual expendituresrun about $10,000-12,000 ● Primary expenses include mini grant awards, professional development opportunities, and statewide marketing ● Current support comes from PSEG Foundation, New Jersey State Library, and Investors Bank
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- 7. Event Funding ● LibraryFriends Groups and Foundations ● Non-Library Foundations and Grants ● Official New Jersey Makers Day Mini Grants ● Other New Jersey Makers Day Sponsored Grants ● Local Sources
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- 9. Volunteer Responsibilities ● Greetattendees ● Registration / fill out forms ● Provide direction to activities ● Extra set of hands for workshops ● Staff demonstration tables ● Monitor traditionally self-service activities ● Give staff breaks ● Document the event
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- 11. Community Partnerships ● K-12public, private, charter schools ● Colleges/universities ● Afterschool programs ● Scouting groups ● Other community groups
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- 13. Statewide Marketing ● Officialcustomizable poster ● Google Ads ● Social Media Ads on Facebook, Instagram, and Twitter
- 14. Promotion & MarketingKit ● Promotion checklist ● Sample press release ● Stock pictures (more at flickr.com/photos/njmakersday) ● Official logos in different formats ● Official fonts and HEX color codes ● Other various goodies that are not strictly “marketing” http://njmakersday.org/index.php/promotion-marketing-kit/
- 15. Promotion You CanDo ● Community partners - Township, schools, houses of worship, etc ● Banner across the street ● Electronic signs for Township messages ● Text blasts from the Police Dept ● Local blogs - news, parenting, etc ● Targeted blasts by your partners ● Paid ads on social media
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- 17. Inviting guests toyour event ● Library Board Trustees ● Leadership from Chamber of Commerce, Rotary, and other community organizations ● School Board of Education members ● Superintendent, school Principals, teachers, etc ● Township officials, dept heads ● Mayor, Council members ● Local legislators
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