Business

1. OSHADI RUPASINGHE
BBA (SEUSL), PGDIP (SLIM)

2. Learning Outcomes
 Marketing Philosophies
(Production concept; product concept, selling concept,
Marketing concept, Societal Marketing concept &
holistic marketing concept)
 Marketing Management Process

3. Marketing Philosophies

4. 1. Production Concept
Focus on: Mass production, Low cost

6. 2.Product Concept
Focus on: Product Quality

7. 3. Selling Concept
Focus on: Large scale selling

8. 4.Marketing Concept
Focus on: Customer needs and wants

10. 5.Social Marketing Concept
Focus on : Consumers and Society well -Being

12. 6. Holistic Marketing Concept

13. Identify the steps of Marketing
Management Process