Presentation introducing why e-mail is important for digital marketing in 2014. It explains what A/B testing is and walks through, step by step how to run your own A/B test using Mailchimp. Originally recorded as a webinar. See http://youtu.be/S0X35aob68Y for full webinar
Este documento presenta el plan de intervención para tres casos de niños con parálisis cerebral que presentan problemas de control de esfínteres. Describe los antecedentes del trabajo y el diagnóstico realizado a cada niño, incluyendo pruebas psicológicas y observaciones. Luego, propone una intervención conductual basada en la economía de fichas, con objetivos específicos para cada caso. Finalmente, aplica el procedimiento propuesto y analiza los resultados obtenidos en cada uno de los casos.
Kunal Aggarwal has over 19 months of experience working as an Operations Delivery Associate at ZS Associates, where he is responsible for data management and quality checks to ensure accurate customer data for pharmaceutical companies. Prior to this, he worked as a Consultant at Ernst & Young, where he conducted research and analyzed risks for clients. Kunal holds a BBA from Guru Gobind Singh Indraprastha University and has experience with internships in e-commerce, banking, and securities. He is proficient in Microsoft Excel, Word, and PowerPoint as well as Informatica MDM.
Marie Lorabelle Rebaya completed 14 online courses through HP LIFE on topics including finance, social media marketing, unique value propositions, and inventory management. The courses ranged from 1 contact hour each and covered exploring various business concepts and learning how to use common software like spreadsheets and presentations. Rebaya received a certificate for each course completed between February 2013 and October 2013, gaining skills for starting and running a business.
Kimberly Mary Schabram has extensive education and experience in business, finance, and mathematics. She holds an MBA from CSU, Chico with high honors and a bachelor's degree in mathematics. She has worked as a financial advisor and mathematics instructor. Currently, she is an adjunct professor of finance and international business at Santa Barbara City College.
Creating the 365 Day Long Conference and Expo 2014Chelas Poirier
The benefits of a year round event models are endless. Implementing a digital media platform with the right mix of technology, skilled personnel, consultants, vendors and “content” strategy prove extremely profitable. This approach enables the show organizer, attendees, exhibitors, sponsors, presenters and prospects to engage before, during and after a live event (including, education, operations, promotion, sales, content, data, social media, face-to-face).
7 Insights from NACAC that You Can't Live WithoutTWG Plus
The document discusses various strategies for improving recruitment and enrollment through effective communication and use of data. It addresses developing social media strategies, implementing a targeted yield plan, streamlining search marketing efforts, leveraging print materials, conducting communication audits, integrating different admissions marketing channels, analyzing enrollment data, and summarizing with a focus on personalized, data-driven, and strategic recruitment using various technologies.
This document provides information about Jonathon Sauciers education and work experience. It includes details of his previous role as a Global Threats Analyst at Monsanto where he provided daily intelligence briefings and monitored global security issues. It also lists research projects completed during his education focusing on law enforcement intelligence and competitive intelligence analysis.
Este documento presenta el plan de intervención para tres casos de niños con parálisis cerebral que presentan problemas de control de esfínteres. Describe los antecedentes del trabajo y el diagnóstico realizado a cada niño, incluyendo pruebas psicológicas y observaciones. Luego, propone una intervención conductual basada en la economía de fichas, con objetivos específicos para cada caso. Finalmente, aplica el procedimiento propuesto y analiza los resultados obtenidos en cada uno de los casos.
Kunal Aggarwal has over 19 months of experience working as an Operations Delivery Associate at ZS Associates, where he is responsible for data management and quality checks to ensure accurate customer data for pharmaceutical companies. Prior to this, he worked as a Consultant at Ernst & Young, where he conducted research and analyzed risks for clients. Kunal holds a BBA from Guru Gobind Singh Indraprastha University and has experience with internships in e-commerce, banking, and securities. He is proficient in Microsoft Excel, Word, and PowerPoint as well as Informatica MDM.
Marie Lorabelle Rebaya completed 14 online courses through HP LIFE on topics including finance, social media marketing, unique value propositions, and inventory management. The courses ranged from 1 contact hour each and covered exploring various business concepts and learning how to use common software like spreadsheets and presentations. Rebaya received a certificate for each course completed between February 2013 and October 2013, gaining skills for starting and running a business.
Kimberly Mary Schabram has extensive education and experience in business, finance, and mathematics. She holds an MBA from CSU, Chico with high honors and a bachelor's degree in mathematics. She has worked as a financial advisor and mathematics instructor. Currently, she is an adjunct professor of finance and international business at Santa Barbara City College.
Creating the 365 Day Long Conference and Expo 2014Chelas Poirier
The benefits of a year round event models are endless. Implementing a digital media platform with the right mix of technology, skilled personnel, consultants, vendors and “content” strategy prove extremely profitable. This approach enables the show organizer, attendees, exhibitors, sponsors, presenters and prospects to engage before, during and after a live event (including, education, operations, promotion, sales, content, data, social media, face-to-face).
7 Insights from NACAC that You Can't Live WithoutTWG Plus
The document discusses various strategies for improving recruitment and enrollment through effective communication and use of data. It addresses developing social media strategies, implementing a targeted yield plan, streamlining search marketing efforts, leveraging print materials, conducting communication audits, integrating different admissions marketing channels, analyzing enrollment data, and summarizing with a focus on personalized, data-driven, and strategic recruitment using various technologies.
This document provides information about Jonathon Sauciers education and work experience. It includes details of his previous role as a Global Threats Analyst at Monsanto where he provided daily intelligence briefings and monitored global security issues. It also lists research projects completed during his education focusing on law enforcement intelligence and competitive intelligence analysis.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
A/B Testing and Experimentation in Data ScienceUncodemy
In the ever-evolving landscape of data science, A/B testing and experimentation stand as pillars of empirical decision-making. These techniques allow businesses and analysts to validate hypotheses, optimize user experiences, and fine-tune products and services. Whether you are a budding data enthusiast or a seasoned analyst, understanding A/B testing and experimentation is essential in today’s data-driven world.
This document provides a summary of David Anthony Morris's education, experience, leadership activities, and certifications. He received a Bachelor of Science in Business Administration from SUNY Geneseo in 2015 and has held several roles in sales, financial analysis, healthcare administration, and project management. His experience demonstrates skills in client consultation, data analysis, budgeting, and team leadership. He has also participated extensively in business and investment-related extracurricular activities during his time at SUNY Geneseo.
Benjamin Brown is a recent graduate from the University of Colorado at Boulder with a Bachelor of Science in Business Administration and an emphasis in Finance and Marketing. He maintained a high GPA of 3.85 and received various honors and scholarships throughout his academic career. His relevant work experience includes marketing and business internships at companies like Ancient Harvest, Rogue Wave Software, and Spatial Corp where he gained experience in tasks like managing websites, analyzing leads, and assisting with trade shows. He also led volunteer efforts in Tanzania and as president of his university's chapter of People to People International.
1. The document analyzes Country Walkers' email marketing metrics from 2013 to 2014 and compares them to industry benchmarks to identify areas for improvement.
2. While Country Walkers' open rates have declined from 2013, their click-through rates are up due to new email templates and a more engaged subscriber base.
3. Removing inactive subscribers from their database should increase future open rates since a higher percentage of emails will go to active users.
Email marketing is not ‘dead’ and in fact is a strong component of great content marketing. Understanding the email ecosystem and usage trends is critical to continued optimization of the channel.
DATA MINING FOR STUDENTS’ EMPLOYABILITY PREDICTIONCSEIJJournal
This study has been undertaken to predict the student employability.Assessing student employability
provides a method of integrating student abilities and employer business requirements, which is becoming
an increasingly important concern for academic institutions. Improving student evaluation techniques for
employability can help students to have a better understanding of business organizations and find the right
one for them. The data for the training classification models is gathered through a survey in which students
are asked to fill out a questionnaire in which they may indicate their abilities and academic achievement.
This information may be used to determine their competency in a variety of skill categories, including soft
skills, problem-solving skills and technical abilities and so on.The goal of this research is to use data
mining to predict student employability by considering different factors such as skills that the students have
gained during their diploma level and time duration with respect to the knowledge they have captured
when they expect the placement at the end of graduation. Further during this research most specific skills
with relevant to each job category also was identified. In this research for the prediction of the student
employability different data mining models such as such as KNN, Naive Bayer’s, and Decision Tree were
evaluated and out of that best model also was identified for this institute's student’s employability
prediction.So, in this research classification and association techniques were used and evaluated.
This document summarizes the education and experience of Michel Schoemaker, including an MS in Mechanical Engineering from Stanford University and a BS in Mechanical Engineering from the University of Florida. It outlines relevant coursework and projects, including establishing international collaborations as Chief Communications Officer at Stanford and participating in an intensive research program at the University of Michigan. Experience includes engineering intern roles at General Electric and coordinating multidisciplinary engineering teams. Schoemaker also co-founded an entrepreneurship fraternity at Stanford and is fluent in Spanish and German with intermediate skills in French and Mandarin Chinese.
Marketing Communication Campaign EvaluationSatyam Arora
This document discusses evaluating marketing communication campaigns. It outlines what should be evaluated like formative evaluations to assess audience perceptions and message effectiveness. It also discusses when and how to evaluate, including outcome and impact evaluations. Evaluation techniques are presented, such as econometrics, RFID, and eyetracking tools. Recommendations include computing corporate equity changes, evaluating source factors, message strength, media strategies, and budgeting. Pre-testing and publishing case studies are also recommended.
Email Marketing - From Best Practices to Best Results - Gina NykerkBrandAidConference
The document discusses the importance of conducting an annual email audit to create lasting and effective email marketing programs. It recommends evaluating four key areas: email strategy, email infrastructure, email practices, and data security. For each area, it provides questions to consider such as whether goals were achieved, delivery rates, email content performance, and security breaches. The overall message is that a thorough review process allows organizations to assess past performance and make informed decisions to improve future email marketing efforts.
The document provides a summary of a candidate's career objectives, professional experience, skills, education, projects, and technical skills. It summarizes the candidate's experience as the Manager of Digital Marketing at Ninescript Technologies from 2012-2013, where their responsibilities included measuring key performance indicators, developing digital marketing campaigns, and optimizing user experience. They have an MBA in Marketing & HR from 2016 and a BBA in Marketing from 2012, and completed projects on logistics management and customer satisfaction analysis. Their technical skills include basic programming, Microsoft Office, video production, and data analytics tools like IBM SPSS.
The document provides a summary of a candidate's career objectives, professional experience, skills, education, projects, and technical skills. It summarizes the candidate's experience as the Manager of Digital Marketing at Ninescript Technologies from 2012-2013, where their responsibilities included measuring business objectives, developing marketing campaigns, and optimizing user experience. They have an MBA in Marketing & HR from 2016 and a BBA in Marketing from 2012, and completed projects on logistics management and customer satisfaction. Their technical skills include basic C programming, Microsoft Office, video production, and digital analytics tools like Google AdWords, Analytics, and IBM SPSS.
Measuring the Results: How to Measure the Results of Email Communications and...Hobsons
Measuring the Results: How to Measure the Results of Email Communications and Enhance Their Success
Presented by Dwight Dunkley
Hobsons University 2015
Yuchen Chen is seeking an actuarial position and has passed four actuarial exams with experience in valuation, risk management, and financial modeling. He has a Master's degree in Applied Mathematics from the University of Missouri and a Bachelor's degree in Mathematics from Emporia State University. His internship experience includes valuation work at Reinsurance Group of America and corporate finance work at Bank of Communications in China. He is proficient in Oracle SQL, Excel VBA, SAS, and has exposure to modeling programs like Prophet and MoSes.
150723 inspiring next generation career successv6ME+
Businesses are spending heavily on recruiting and developing young talent through direct entry graduate schemes and other early careers programmes, yet 25% of companies have unfilled positions due to graduates having a lack of employable skills.
Whilst the transformation in Further Education funding has increased the focus of universities on employability, this is failing to engage a large number of students and provide the personalised support in their moment of need. Many young people are feeling overwhelmed as they take their first steps on their career resulting in high numbers of employees being disengaged and uninspired in their work.
So, who's doing anything about it?
There's a gaping divide in who owns the problem, with employees looking for their employers to take the lead and provide visibility of their future careers options and businesses looking for individuals to take control.
ME+® fills the gap, putting people in control of their own careers and guiding them to achieve their ambitions.
This document is a CV for Dinesh Mittal, outlining his personal details, education history, skills, work experience and aspirations. Key information includes:
- Dinesh is currently studying a BSc in Business Computing at the University of Bradford, and has a background working in healthcare roles.
- His education history includes A-Levels in Mathematics, Chemistry and Biology from Notre Dame Sixth Form College and Leeds City College.
- He has a range of skills related to technology, communication, business operations and reliability from his university studies and work as a healthcare assistant.
- Work experience consists of roles at J. Swire & Son Chemist in Halifax since 2009 and at the Post Office from 2007-
Masters vs Job: Factors which Help Students to Decide between the TwoDr. Amarjeet Singh
The main idea of the study is to find out the factors that affect the key decision which results in choosing of one option between pursuing a master’s degree after college or going for placement after graduation. Researcher has collected data from 120 college going students and graduates. The data was accumulated using Google forms, it was analysed using Google’s analytical instruments. It was found out that students do not follow any trend to pursue their next goal but they decide upon factors which are directly or indirectly related to their personal lives and circumstances. Although most common answer recorded during the survey was that how some students do not want a break amidst their studies and on other hand some of them want to learn and gain practical experience.
Google Analytics - Metrics That Actually MatterMoby Siddique
Delivered by redpandas.com.au, this presentation was presented to over 40 marketers, business owners & start-ups on the 24th May 2016 at the Aeona Business Centre.
According to data supported by BuiltWith, less than 10% of all websites have Google Analytics, fewer still actually know how to interpret the powerful yet overwhelming data available to them.
In this presentation, I went over an approach that asked key questions first then demonstrated how to find the answers in analytics - as opposed to what most people do: jump into the data in the hopes of finding something that sticks out.
We looked at:
• Setting up Google Analytics to report on your actual commercial goals and objectives.
• An assortment of ‘secret’ tools used by digital agencies you can use yourself
• A key difference of this masterclass is using Google analytics to answer questions (as opposed to using data retrospectively to make sense of it).
Answering questions such as:
• What are the characteristics of people who visit my site?
• How does my site compare to other sites in my specific industry?
• Is there data in analytics that will help me with content for social media?
• Where is my traffic coming from?
• What sources are engaged and what sources are converting?
• What pages do I need to work on according to the data?
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
A/B Testing and Experimentation in Data ScienceUncodemy
In the ever-evolving landscape of data science, A/B testing and experimentation stand as pillars of empirical decision-making. These techniques allow businesses and analysts to validate hypotheses, optimize user experiences, and fine-tune products and services. Whether you are a budding data enthusiast or a seasoned analyst, understanding A/B testing and experimentation is essential in today’s data-driven world.
This document provides a summary of David Anthony Morris's education, experience, leadership activities, and certifications. He received a Bachelor of Science in Business Administration from SUNY Geneseo in 2015 and has held several roles in sales, financial analysis, healthcare administration, and project management. His experience demonstrates skills in client consultation, data analysis, budgeting, and team leadership. He has also participated extensively in business and investment-related extracurricular activities during his time at SUNY Geneseo.
Benjamin Brown is a recent graduate from the University of Colorado at Boulder with a Bachelor of Science in Business Administration and an emphasis in Finance and Marketing. He maintained a high GPA of 3.85 and received various honors and scholarships throughout his academic career. His relevant work experience includes marketing and business internships at companies like Ancient Harvest, Rogue Wave Software, and Spatial Corp where he gained experience in tasks like managing websites, analyzing leads, and assisting with trade shows. He also led volunteer efforts in Tanzania and as president of his university's chapter of People to People International.
1. The document analyzes Country Walkers' email marketing metrics from 2013 to 2014 and compares them to industry benchmarks to identify areas for improvement.
2. While Country Walkers' open rates have declined from 2013, their click-through rates are up due to new email templates and a more engaged subscriber base.
3. Removing inactive subscribers from their database should increase future open rates since a higher percentage of emails will go to active users.
Email marketing is not ‘dead’ and in fact is a strong component of great content marketing. Understanding the email ecosystem and usage trends is critical to continued optimization of the channel.
DATA MINING FOR STUDENTS’ EMPLOYABILITY PREDICTIONCSEIJJournal
This study has been undertaken to predict the student employability.Assessing student employability
provides a method of integrating student abilities and employer business requirements, which is becoming
an increasingly important concern for academic institutions. Improving student evaluation techniques for
employability can help students to have a better understanding of business organizations and find the right
one for them. The data for the training classification models is gathered through a survey in which students
are asked to fill out a questionnaire in which they may indicate their abilities and academic achievement.
This information may be used to determine their competency in a variety of skill categories, including soft
skills, problem-solving skills and technical abilities and so on.The goal of this research is to use data
mining to predict student employability by considering different factors such as skills that the students have
gained during their diploma level and time duration with respect to the knowledge they have captured
when they expect the placement at the end of graduation. Further during this research most specific skills
with relevant to each job category also was identified. In this research for the prediction of the student
employability different data mining models such as such as KNN, Naive Bayer’s, and Decision Tree were
evaluated and out of that best model also was identified for this institute's student’s employability
prediction.So, in this research classification and association techniques were used and evaluated.
This document summarizes the education and experience of Michel Schoemaker, including an MS in Mechanical Engineering from Stanford University and a BS in Mechanical Engineering from the University of Florida. It outlines relevant coursework and projects, including establishing international collaborations as Chief Communications Officer at Stanford and participating in an intensive research program at the University of Michigan. Experience includes engineering intern roles at General Electric and coordinating multidisciplinary engineering teams. Schoemaker also co-founded an entrepreneurship fraternity at Stanford and is fluent in Spanish and German with intermediate skills in French and Mandarin Chinese.
Marketing Communication Campaign EvaluationSatyam Arora
This document discusses evaluating marketing communication campaigns. It outlines what should be evaluated like formative evaluations to assess audience perceptions and message effectiveness. It also discusses when and how to evaluate, including outcome and impact evaluations. Evaluation techniques are presented, such as econometrics, RFID, and eyetracking tools. Recommendations include computing corporate equity changes, evaluating source factors, message strength, media strategies, and budgeting. Pre-testing and publishing case studies are also recommended.
Email Marketing - From Best Practices to Best Results - Gina NykerkBrandAidConference
The document discusses the importance of conducting an annual email audit to create lasting and effective email marketing programs. It recommends evaluating four key areas: email strategy, email infrastructure, email practices, and data security. For each area, it provides questions to consider such as whether goals were achieved, delivery rates, email content performance, and security breaches. The overall message is that a thorough review process allows organizations to assess past performance and make informed decisions to improve future email marketing efforts.
The document provides a summary of a candidate's career objectives, professional experience, skills, education, projects, and technical skills. It summarizes the candidate's experience as the Manager of Digital Marketing at Ninescript Technologies from 2012-2013, where their responsibilities included measuring key performance indicators, developing digital marketing campaigns, and optimizing user experience. They have an MBA in Marketing & HR from 2016 and a BBA in Marketing from 2012, and completed projects on logistics management and customer satisfaction analysis. Their technical skills include basic programming, Microsoft Office, video production, and data analytics tools like IBM SPSS.
The document provides a summary of a candidate's career objectives, professional experience, skills, education, projects, and technical skills. It summarizes the candidate's experience as the Manager of Digital Marketing at Ninescript Technologies from 2012-2013, where their responsibilities included measuring business objectives, developing marketing campaigns, and optimizing user experience. They have an MBA in Marketing & HR from 2016 and a BBA in Marketing from 2012, and completed projects on logistics management and customer satisfaction. Their technical skills include basic C programming, Microsoft Office, video production, and digital analytics tools like Google AdWords, Analytics, and IBM SPSS.
Measuring the Results: How to Measure the Results of Email Communications and...Hobsons
Measuring the Results: How to Measure the Results of Email Communications and Enhance Their Success
Presented by Dwight Dunkley
Hobsons University 2015
Yuchen Chen is seeking an actuarial position and has passed four actuarial exams with experience in valuation, risk management, and financial modeling. He has a Master's degree in Applied Mathematics from the University of Missouri and a Bachelor's degree in Mathematics from Emporia State University. His internship experience includes valuation work at Reinsurance Group of America and corporate finance work at Bank of Communications in China. He is proficient in Oracle SQL, Excel VBA, SAS, and has exposure to modeling programs like Prophet and MoSes.
150723 inspiring next generation career successv6ME+
Businesses are spending heavily on recruiting and developing young talent through direct entry graduate schemes and other early careers programmes, yet 25% of companies have unfilled positions due to graduates having a lack of employable skills.
Whilst the transformation in Further Education funding has increased the focus of universities on employability, this is failing to engage a large number of students and provide the personalised support in their moment of need. Many young people are feeling overwhelmed as they take their first steps on their career resulting in high numbers of employees being disengaged and uninspired in their work.
So, who's doing anything about it?
There's a gaping divide in who owns the problem, with employees looking for their employers to take the lead and provide visibility of their future careers options and businesses looking for individuals to take control.
ME+® fills the gap, putting people in control of their own careers and guiding them to achieve their ambitions.
This document is a CV for Dinesh Mittal, outlining his personal details, education history, skills, work experience and aspirations. Key information includes:
- Dinesh is currently studying a BSc in Business Computing at the University of Bradford, and has a background working in healthcare roles.
- His education history includes A-Levels in Mathematics, Chemistry and Biology from Notre Dame Sixth Form College and Leeds City College.
- He has a range of skills related to technology, communication, business operations and reliability from his university studies and work as a healthcare assistant.
- Work experience consists of roles at J. Swire & Son Chemist in Halifax since 2009 and at the Post Office from 2007-
Masters vs Job: Factors which Help Students to Decide between the TwoDr. Amarjeet Singh
The main idea of the study is to find out the factors that affect the key decision which results in choosing of one option between pursuing a master’s degree after college or going for placement after graduation. Researcher has collected data from 120 college going students and graduates. The data was accumulated using Google forms, it was analysed using Google’s analytical instruments. It was found out that students do not follow any trend to pursue their next goal but they decide upon factors which are directly or indirectly related to their personal lives and circumstances. Although most common answer recorded during the survey was that how some students do not want a break amidst their studies and on other hand some of them want to learn and gain practical experience.
Google Analytics - Metrics That Actually MatterMoby Siddique
Delivered by redpandas.com.au, this presentation was presented to over 40 marketers, business owners & start-ups on the 24th May 2016 at the Aeona Business Centre.
According to data supported by BuiltWith, less than 10% of all websites have Google Analytics, fewer still actually know how to interpret the powerful yet overwhelming data available to them.
In this presentation, I went over an approach that asked key questions first then demonstrated how to find the answers in analytics - as opposed to what most people do: jump into the data in the hopes of finding something that sticks out.
We looked at:
• Setting up Google Analytics to report on your actual commercial goals and objectives.
• An assortment of ‘secret’ tools used by digital agencies you can use yourself
• A key difference of this masterclass is using Google analytics to answer questions (as opposed to using data retrospectively to make sense of it).
Answering questions such as:
• What are the characteristics of people who visit my site?
• How does my site compare to other sites in my specific industry?
• Is there data in analytics that will help me with content for social media?
• Where is my traffic coming from?
• What sources are engaged and what sources are converting?
• What pages do I need to work on according to the data?
Similar to Introduction to A/B Testing in E-mail Marketing (20)
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
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12. 1.1.HypothesisHypothesis
2.2.One VariableOne Variable
3.3.Clear Success MetricClear Success Metric
4.4.Volume and Statistical SignificanceVolume and Statistical Significance
5.5.RandomisationRandomisation
6.6.Always be Testing but Apply Common SenseAlways be Testing but Apply Common Sense
7.7.DocumentationDocumentation
(Search Engine Watch, 2012)(Search Engine Watch, 2012)
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23. Sent a test e-mail to yourself and to other
colleagues
Checked these on different browsers and
devices, including mobile devices
Checked all links within the e-mail are working
and relevant
Checked spelling and grammar
24. And when you have carefully
checked all of that….
25.
26.
27. Compare your open rate, click rate and bounce
rate with the industry.
http://mailchimp.com/resources/research/email-marketing-benchmarks/
29. Be aware of how many of your customers are
reading their e-mails on their mobile device.
30. E-mail is not dead!
When exploring A/B testing, explore Dan
Zarrella’s work.
Before setting up your A/B test follow the rules
Only send your e-mail when you’ve checked and
re-checked your campaign. Be anal!
Measure against industry averages and your own
averages.
Hi everyone! I’m Michaela and I’m a current Masters Student in Digital Marketing in Dublin City University. Over the year I’ve learned quite a bit about e-mail marketing, but of course, when you come to actually doing it, it still feels a bit daunting. So I’ve put together this webinar to introduce the basics A/B testing in E-mail Marketing. I’ll walk through, step by step, exactly how you run an A/B test using Mailchimp.
But, first things first…
Well, contrary to popular belief, e-mail is far from dead. There is plenty of evidence that e-mail is one of the most successful and cost effective channels a Digital Marketer can use, however, in many companies, e-mail is not seen as old fashioned and just not trendy in digital marketing today.
But the one thing bosses can’t argue with is being presented with ROI. This is a from research carried out by the Direct Marketing Association in the UK in 2013. They found that E-mail ROI has hit an unbelievable 2,500%. So it’s not surprising that respondents indicated that they plan to invest further in E-mail marketing.
The ROI from e-mail marketing is also increasing. In 2012, it was found to return £21 pounds for every £1 pound spent and that was up to £25 pounds for every £1 pound spend in 2013. It’s very important to note though, that e-mail is not magic. It needs care and attention in order to get this kind of success out of it. As the DMA say here, 77% of ROI comes from segmented, targeted and triggered campaigns. Customers who have signed up to your newsletter, don’t really care about what you have to say unless it is of some sort of value to them. Segmenting your e-mail lists is key to ensuring that your customers are receiving only email content which is of relevance to them.
One final interesting point from the DMA research. They found the best performing emails in 2013 to be the regular old newsletter, followed by welcome messages and customer surveys. I think that’s an interesting point to keep in mind. Particularly the customer surveys. If you have customers who are willing to answer a survey for you, not only do you gain really valuable feedback, but you also gain great material to possibly form the basis of a really insightful blog post or white paper that can feed into your content marketing.
Getting started with A/B testing. So, if you’re not quite sure what an A/B test is, I would describe it simply as creating 2 random groups. Group 1 is a “Control” group and group 2 is a “Treatment” group. Your treatment group is going to receive some sort of special treatment and then you will see if it has had any effect, based on the difference in outcomes between them and your control group.
Getting started with A/B testing. So, if you’re not quite sure what an A/B test is, I would describe it simply as creating 2 random groups. Group A is a “Control” group and group B is a “Treatment” group. Your treatment group is going to receive some sort of special treatment, like maybe you want to try out phrasing your subject line as a question and seeing if that has any impact on the open rate. If you keep everything else in the e-mail the same, the time you send it, the content of the e-mail and so on, you will be quite confident that if there is any outrageous variation between the two groups, that it is very likely down to the thing you were testing, in this case the subject line.
So once you have a handle on A/B testing, in my opinion, the next thing you should do is
Google Dan Zarrella. He is what they call, a social media scientist. He takes different things like Twitter, Facebook and E-mail marketing and methodically tests the hell out of them. He asks simple questions like, does saying “please retweet” increase the likelihood of being retweeted? By the way , it turns out it does!
For instance, this is from Zarrella’s Science of E-mail marketing where he tests the open rates and click rates by day. He had access to a large collection of e-mail data from Hubspot and found that open rates and click rates on weekends show an increase compared to midweek. This doesn’t mean that this would be the same in every case, but it might be something which you’d want to carry out an A/B test on.
He also tested to see if the time of day made any difference to e-mail open rates and click rates. He got this this indication that sending e-mails early in the morning seemed to have the most favourable open rates and click rates.
I’ll quickly outline the rules of A/B testing before walking through, step by step, how to carry out your own A/B test using MailChimp.
Firstly, you need a hypothesis where you should write down a short sentence that summarizes what you’re trying to prove. Secondly, and as I mentioned a few slides back, an A/B test can only be successful if you are testing only one variable while everything else stays constant.
Third, you need to choose which metric is going to show which group wins. I’m going to mention all of these again when we’re doing the walkthrough, so don’t worry if you’re not really sure what this right now. Fourth, make sure that the sample that you are using for the test is large enough to be statistically significant. Fifth, make sure the groups are selected randomly. When you are using MailChimp – it looks after this random splitting for you. Like Zarrella, always be testing, but try to keep your head screwed on and think carefully about what is worth testing. Finally, once you’ve put the work in to carrying out these tests, make sure to document it so that the findings aren’t wasted. Again, Search Engine Watch, makes a good suggestion saying why not make a blog post out of your findings – this way you document your work and you feed your content marketing channel!
Ok, so now I’m going to walk through, step by step, how to run an A/B test on MailChimp. They actually make it really simple so you shouldn’t have any trouble with it, but if you haven’t tried it before, this should help you if you get stuck anywhere.
So when you log into your Mailchimp, you’ll arrive at your dashboard as usual. You just go up to Create Campaign in the top right.
That’ll bring you to a screen like this, where you have a choice to select a regular campaign, or down here you have you’re A/B Split Campaign. Click select.
If you’re Mailchimp account is very new, you may not see this screen. They don’t seem to allow A/B tests until there is some data in the account from previous campaigns, probably showing them that you have made yourself familiar with the basic features of mailchimp before delving into the more complicated stuff. So on this page, you select what you would like to test. So in our case we’re going to test two different subject lines. What this means down here is that the test is going to be sent to 20% of your total list initially before picking the winner and sending on to the remaining 80% of your list. So in my case, my list had about 2,500 emails in it so 250 would have received email A and 250 would have received email B. Like I mentioned previously, Mailchimp picks these test segments randomly for you. Finally on this page, you choose how long we want Mailchimp to wait before making its decision on a winner and we’ll select one day here. Click next
Next you are prompted to choose your recipients. All of your lists will be listed here and you pick the one you want to send this campaign to.
Next you set up your campaign info. We said we were going to test two different subject lines and see if that has any impact on open rates. Here, I’ve taken inspiration from one of Zarrella’s findings where he found that contrary to what was often thought, posing a question in an e-mail subject line, actually correlated with lower open rates. But this may not be the case for everyone so we’ll test it out and see how our list responds to a question in the subject line.
The next steps are where you will spend most of your time which is designing your e-mail content.
And once that’s completed, you’ll be ready to send your e-mail.
But wait, if I’ve learned anything the hard way it’s this…
When the test is complete, Mailchimp presents the results like this. You can see all of the different metrics and how each performed. Because we were testing subject lines, the best metric to determine the winner is open rate. It’s the best indicator of how a subject line has performed as it is the most prominent feature a user sees before deciding whether or not to open the mail. In this case, for another test I ran, Group B was the winner with 40% opening the mail versus 31%.
Other ways to guage the performance of your campaigns is to compare your metrics to the industry averages. Mailchimp has a great resource of industry averages for email marketing campaigns where you can see how your campaigns are measureing up.
You should also check how each campaign measures up to your own average metrics for that list. You’ll be able to see whether this campaign did better than usual and perhaps get some hints as to why that was. All of these insights can be used to inform your decisions for your future campaigns
Finally, you should make sure not to neglect mobile users. If you check your stats for how many of your customers are reading their emails on a mobile device, you might be surprised. If this is a large proportion, you should make sure that all of your campaigns are optimised for mobile and read well on the smaller screen.
So just a quick recap of the key takeaways of this webinar.
E-mail is not dead! For digital marketers who are giving it the time, attention and investment it deserves, it is returning hugely impressive ROI. Careful segmentation of your customers is the key to seeing the kind of results we saw earlier.
When exploring A/B testing explore Dan Zarrella’s work. In my opinion, it’s a great place to start as he presents this kind of thing in a nice simple way for beginners, and helps experienced e-mail marketers see the wood for the trees.
Before setting up your a/b test, take note of the rules I went through and allow these to guide you in forming a hypothesis and deciding how to choose your winner.
Only send your e-mail when you’ve checked and re-checked your campaign. If ever you are going to be anal, be anal before you send out an e-mail campaign!
Measure your results against industry averages and your own averages to get more insight into how your campaign has performed.
So thanks a million for watching. If you have any questions or want to connect, you can get my on my Twitter @MichaelaTweets, my LinkedIn michaelasimpson1 or you can follow my digital marketing blog at michaela85.wordpress.com. Thanks everybody!