The introduction to Digital Marketing Module Slides is designed to entice curiosity, reflection and thought through the program. The module is designed to stimulate interaction between the students and lecturer .

1. LAN 150 Introduction to Digital
Marketing
By Roza Salahshour

2. About Me
• Wed Media technology (BSC), Asia Pacific University, Kuala Lumpur
• Master in business Administration (MBA) IFA Paris
• Web Designer+ university professor INGETIS, IPSSI, IPI
Contact me at: info@rozasalahshour.com

3. General Intro

4. Grading System
Activity Grade
Participation Day 1 10
Participation Day 2 10
Participation Day 3 10
Presentation 1-Group 10
Presentation 2-Individual 10
Presentation 3-Group 20
Final Exam 30
100/5

5. Class Rules & Culture
German Precision Entry
9 am
Swiss Precision Exit
11.30 pm- no packing before hand-
creates noise & clutter
Open Classroom-Keep it classy
Do not abuse it, only use your device
for content related to the class
Permission for early leave
Written from me
From Management Written signed (in
advanced)

6. Class Culture & Rules
Drinks Allowed
You can bring a drink with you to class
Food is not
Open Collaboration
Don’t hesitate to ask me
Your effort and initiative counts!
Abuse=0+/asked to leave

7. Let’s learn About You
Introduce yourself by telling me :
1 Your name
2 Work experience
3 How motivated are you to learn about
digital marketing?
3 Experience with digital Marketing

8. Day 1- Introduction to Digital
Marketing Class

9. 3 Part Class
1 • Class activity: Digital marketing
Mindmup
2 3 • Group Work : Digital Campaign for Bose
or Gym Shark
• Group Presentation: Present in groups
+
• Theory: Introduction to Digital
marketing

10. Class Mindmup

11. Introducing Your New Learning Platform!
1. Go to website
2. Register Now
3. Optional Certificate
4. 24/7 access for revision

12. Target Personas

13. In Class Assignement (10 Points)
• Choose a product from GymShark® or the Bose Quiet
Comfort headphones ®
• Create a Powerpoint describing the persona of the Target user
• Presentation 5 minutes in groups
• E-mail me by 5pm: info@rozasalahshour.com

14. Call to Action Definition and Examples

15. Dropshipping

16. Gym Shark Case Study

17. Gymshark; The Mega Brand

18. Hello Bose®

19. Bose Quiet Comfort™

20. Unique Selling Proposition (USP)

21. Traditional Marketing vs. Digital Marketing

22. Phygital

23. Online2offline Integration

24. Tesco Home Plus® Case Study

25. Presentation 1- Group (Day 1)

26. Day 2- Introduction to Digital
Marketing Class

27. Recap Last Lesson
1 • Class activity: Digital Marketing
Mindmup
2 3 • Group Work : Persona Analysis for
Bose/GymShark®
+
• Theory: Introduction to Digital
Marketing+ case studies+examples
(re-visit)

28. Today’s Lesson
1 • Class activity: Group presentation:
personas
2 3 • Class activity : Creating your first
Facebook Ad (Individual assignment)
• Theory: continuing with FutureLearn

29. Preparing to Present
1. Revisit assignment brief
2. Decide who will present what, when and how
3. Activate vocabulary in English for a smooth presentation
4. Grading & Feedback (for future optimization)

30. Presentations+Grading+Feedback

31. In-class Assignement (10 Points)
• Create a Facebook Ad using the persona you have created in
groups
• Use any tutorial reference you desire to guide the process
• Presentation 5 minutes (individual)
• E-mail me by 5pm: info@rozasalahshour.com

32. Back to Learning the Future!

33. PIGGY BACKING ON SUCCESS: AFFILIATE
MARKETING

34. Social Media Usage Demographics

35. Social Media Usage Demographics II

36. For Copywriters

37. Presenting your exam = 31st July!!
• Your exam will also be digital!
• Multiple choice exam only
• Master concepts from the module on Future
learn (deep learning required!)
• Pictures/diagrams: excerpts of content
covered throughout module included in the
exam

38. Presentation 2- Individual (Day 2)

39. Day 3- Introduction to Digital
Marketing Class

40. Recap Last Lesson
1 • Class activity: Group presentation
personas
2 3 • Class activity : Creating your first
Facebook ad (Individual assignment)
• Continued theory with FutureLearn

41. Today’s Lesson
1 • Class activity : Creating your first
Facebook ad (Individual assignment
2 3• Finishing Future Learn
+
3 • Exam prep Q&A-ASK me any remaining
questions : 20 minutes

42. Today’s Lesson II
4 5 • Online Introduction to Digital
Marketing exam at 3.40 pm.• Class activity : Oreo Case Study
(Group Work)
6 • Feedback Survey

43. Exam Prep Q&A

44. Do You Know These Cookies??

45. It’s Oreo

46. What About This Sport?

47. Superbowl Stadium

48. Which Social Media Outlet Are You Active on Most?
What do you use it for?

49. Who uses Twitter?
What do you use it for?

50. Group Assembly Time! (Groups of three!)

51. Answer Sheet Handout

52. In Class Assignement (Group) (20 Points)
• Read the questions
• Watch video related to Oreo +Superbowl
• Discuss and write your responses in groups
• Written submission (no need to present)
• E-mail me by 5pm: info@rozasalahshour.com

53. Oreo Case study-Group Work+Activity Sheet

54. Exam Time!

55. Exam Debrief!
• Check ur answers
• Ask ur classmates
• Ask me

56. Day 3- Class Closing

57. Module Recap
• Introduction vs.
traditional
• Aims & objectives
• Diff types of dig
marketing

58. Thank You For Your Attention!

59. Feedback Time!

60. Photo Shoot- For My Social Media

61. That’s it! See you soon Maybe!