The document provides an overview of key Asian markets and languages for CLS's business. It discusses Asia's large population and geographic size. Singapore, Hong Kong, Shanghai, and Beijing are highlighted as major cities where CLS has offices. Singapore is described as a global financial hub and gateway to Southeast Asia. Hong Kong is a special administrative region and financial center with Cantonese and Mandarin as official languages. Shanghai and Beijing are the largest and capital cities of China, respectively. Japanese and Korean are also noted as focus languages. Simplified and Traditional Chinese characters are compared.

1. Introduction to Asia & Asian Languages
Noel Narciso
Head of Sales, APAC
Basel | Beijing | Chiasso | Copenhagen | Frankfurt | Hong Kong | Lausanne | London | Madrid
Moncton | Montreal | New York | Ottawa | Paris | Quebec | Shanghai | Singapore | Toronto | Zurich
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2. Objective
Understanding of key markets in Asia
Provide context to key languages that make up most of our business
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3. Asia Overview
 Represents 30% of total global land area
 Home to 3.9B people, approx. 60% of the world’s population
 48 countries
 Over 2,000 languages
 4 CLS offices
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4. Singapore
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5. Singapore
 Independent Republic and Southeast Asian city-state
 Ranked 4th in Global Financial Centres Index, 2nd in WEF Competitiveness Index
 Busy trading port
 British colony since 1820s, part of Malaysia 1963-65; 1965 – gained independence
 710 sq. kms. – one of the smallest countries in the world
 Name derived from Sanskrit “Singapura” which means “Lion City”
 Current population of 5M people with 37% transient
 Ethnicity of balance 63% – Chinese (majority), Malay (20%), Indian (10%), Eurasian
 Official languages: English, Mandarin, Basaha Malayu, Tamil, (spoken Chinese dialects)
 Gateway to Southeast Asia (Malaysia, Indonesia, Thailand, Vietnam, etc.)
 Most SEA countries have a large Chinese population owing to a diaspora in the 19th
century of Southern Chinese, establishing Hokkien as the prevalent Chinese dialect
there
 Flying time: 4 hrs to Hong Kong, 6 hrs to Shanghai, 7.5 hrs to Beijing, 12 hrs to Zurich,
18 hrs to NY
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6. Singapore
CLS Singapore office highlights
 Key Client Sectors: Banking & Finance, Life Science, Government
 Focus Languages: English into Chinese Simplified,
Japanese, Korean, South East Asia languages
http://www.cls-communication.com/en/contact/singapore
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7. Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)
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8. Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)
 One of two Special Administrative Regions of the Peoples’ Republic of China
 Ranked 3rd in Global Financial Centres Index
 Name means “Fragrant Harbour”; HK was always a natural harbour having
coastlines with deep enough water for ships to dock and trade
 1842 – became a Crown Colony; consequence of losing the first Opium War
 1997 – became part of PRC
 1,054 sq. kms. in land area
 Current population of 7.7M people with 8.5% transient
 Ethnicity of balance 91.5% – Chinese (majority)
 Official languages: English, Cantonese and (increasingly Mandarin)
 In the late 1980‘s and early 1990‘s, there was widespread apprehension about
the effect of the impending 1997 handover to PRC; many HK residents
migrated to other countries like Canada and Australia
 Gateway to China
 Flying time: 4 hrs to SG, 2 hrs to Shanghai, 4 hrs to Beijing, 12 hrs to Zurich,
13 hrs to London, 18 hrs to NY
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9. Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)
CLS Hong Kong Highlights
 Key Client Sectors: Banking & Finance, Media, Consumer Retail
 Focus Languages: English into Chinese Simplified, Chinese Traditional
Hong Kong, Korean, Japanese
http://www.cls-communication.com/en/contact/hong-kong
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10. Shanghai
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11. Shanghai (上海)
 Current population of 23M people
 Largest city by population in the PRC and the largest city proper by population
in the world
 Financial center of China; Ranked 8th in Global Financial Centres Index
 Ethnicity – Chinese
 Official languages: Mandarin, (Shanghainese widely spoken)
 Flying time: 6 hrs to SG, 2 hrs to HK, 2 hrs to Beijing, 11 hrs to Zurich, 12 hrs
to London, 18 hrs to NY
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12. Shanghai (上海)
CLS Shanghai office highlights
 Key Client Sectors: Banking & Finance, Media, Industrial
 Focus Languages: English into Chinese Simplified and vice versa
http://www.cls-communication.com/en/contact/shanghai
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13. Beijing (北京)
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14. Beijing (北京)
 Capital of the PRC; located in Northern China
 Seat of power and cultural capital of China
 Current population of 19.6M people (2nd largest in China)
 Ethnicity – Chinese
 Official languages: Mandarin
 Flying time: 2h to Shanghai, 7.5 hrs to SG, 4hrs to HK, 11 hrs to Zurich, 12 hrs
to London, 18 hrs to NY
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15. Beijing (北京)
CLS Beijing office highlights
 Key Client Sectors: Legal, Banking & Finance, Media, Consulting
 Focus Languages: English into Chinese Simplified and vice versa
http://www.cls-communication.com/en/contact/china/beijing
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16. Other Key Asian Cities / Markets
Japan
 Tokyo - Ranked 5th in Global Financial Centres Index
 Key client sectors: Banking & Financial Services, Legal
 Focus language: Japanese
Korea
 Seoul - Ranked 9th in Global Financial Centres Index
 Key client sectors: Banking & Financial Services, Legal
 Focus language: Korean
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17. Chinese: 2 Written Forms
 Numerous dialects based on region
 Tone based pronunciation: different tones carry different meanings (Mandarin
with 4 tones, Cantonese with 9)
 2 written forms (Simplified vs Traditional)
– Simplified Chinese for mainland China (created by communist party; spoken
Mandarin
– Traditional Chinese for HK; spoken Cantonese
– Traditional Chinese for Taiwan; spoken Mandarin
Sample of Cantonese vs. Mandarin
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18. Simplified vs. Traditional Chinese
„Translation“ (Fānyì)
翻譯 = Traditional
翻译 = Simplified
„Quality“ (Zhìliàng)
質量 = Traditional
质量 = Simplified
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