This session will address the business aspect of BPM as well as the technical aspects. How will BPM make your organization run more efficiently? Activiti improves the collaboration between business and IT. What is BPMN 2.0 and what can you do with it? The second part of this session is more concrete and will include some demonstrations, including; How to get your first process running. How did we make BPMN 2.0 developer-friendly? How to embed Activiti into your application?