Tips about E-mail Marketing

1. E-mail Marketing
Tips

2. E-mail Marketing Checklist
• Always double obtain the database.
• Always give the option “unsubscribe” to your
users.
• Never send the mails to e-mail ids which
bounced back.
• Keep updating your contact list regularly.
• Don’t use purchased database.
• Seek permission from your users if they want
to receive mails regularly or about any specific
product or service only.

3. Information about users
• Ask relevant attributes of your users.
• Keep the registration form simple, easy to
understand and fill.
• Don’t ask a lot of information at the first go.

4. How mails should be written
• Make it personalized as much as possible.
• Send them mails based on location, gender
and their preference, based on your product
or service.
• Avoid mass mails which are product or service
specific.

5. Project the Right image
• Your mail reflects your Brand, re-read your
mail as a user before sending.
• Send relevant mails only to avoid getting
spammed.
• Have a relevant and short Subject line.
• Include postal address or Customer Service
number in your mails which are valid and in
use.
• Give links to your Social Media pages.

6. Customer Relationship
• Send a Thank You mail after the transaction.
• If there is no action from the customer, send a
reminder mail.
• Keep them updated about new products or
services based on their preferences.
• Send personalized offers on their birthday or
special occasions.
• Send a feedback mail.

7. THANK YOU