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1) Maruti Suzuki is India's largest car manufacturer and market leader in terms of sales volume and revenue. 2) It was established in 1981 and started production in 1983 with its first model Maruti 800. 3) Through 2004, Maruti Suzuki has produced over 5 million vehicles that are sold in India and abroad.
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![ASSINGMENT<br />OF<br />MARKETING<br />SUBMITTED BY: SUBMITTED BY:<br />NAME: RAJ KISHOR Mrs. Kuljeet k. Minhas<br />CLASS: BBA(HONS) <br />SEC: Q1906<br />ROLL NO: RQ1096A07<br />REG. NO: 10900834<br />INTRODUCTION<br />Maruti Suzuki is India's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.<br />Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Altokei car which at the time was the only modern car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzuki’s are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzuki (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asian countries.<br />1) Ans- Its customer are mainly middle income group because maruti Suzuki provide wide range of range of cars to mainly middle income customers. Maruti Suzuki focuses on average customer and gives little attention to rich customers.<br />Its customer mainly wants better after sale services and less price which they can afford.<br />2) Ans-Its comptitators are TATA, MAHINDRA, HONDA, VOLKSWOLAN etc...But its main competitatore is TATA, because its provide better customer service. It is also focus on middle class customers.Thats why they launched Nano (the very less price car in Indian automobile market.)<br />Maruti Suzuki differeuutiated its products like Maruti800,Maruti Omni, Maruti alto,Maruti zen.Maruti launched its product mailty in some price like if Maruti800 is of Rs1,80,000 than, Alto is Rs2,40,000.<br />Hear we can see that low difference between its selling prices because its main objective is customer satisfaction and its focuses on middle class customer.<br />3) Ans- Its product are…………….<br />1) Maruti 800………. Price- (1983)<br />2) Maruti Omni……..Price- (1984)<br />3) Maruti liypsy…….Price- (1985)<br />4) Maruti wagonR…Price- (2002)<br />5) Maruti alto…..…. Price- (2000)<br />6) Maruti swift……. Price- (2005)<br />7) Maruti Estilo….. Price- (2009)<br />8) Maruti sx4………Price- (2007)<br />9) Maruti Dzire......Price- (2008)<br />10) Maruti A star...Price- (2009)<br />11) Maruti Ritz…… Price- (2009)<br />12) Maruti Eeco…. Price- (2010)<br />13) Maruti Altok 10...Price(2010) Maruti recently launch this automobile car.<br />4) Ans- Maruti Suzuki mainly communicate with its customer threw televisions and adverstising.Its creates brand name by tabing super stars like Renaldo and boll wood stars like Sharukh Khan. And it also advertises their products threw boarding’s, by pumps lets, newspapers, magazines and also by providing free test drives to its customers. So they can feel the ride before buying it. And on some occasions it offers its customers some schemes like discount, samples etc…<br />Ans:- 5) Marketing mix means to collect and mix the resources of marketing in the manner that objects of the company or enterprises may be achieved and maximum satisfaction may be provided to the customers.<br />Maruti Suzuki coordinated all tools of marketing mix like<br />,[object Object]](https://image.slidesharecdn.com/introduction-110503060557-phpapp01/85/Introduction-1-320.jpg)
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1) The document discusses the product life cycle of the Maruti 800 automobile in India from its launch in 1983 until its replacement by the Alto 800 in 2012-2013. It describes the 5 stages of the product life cycle - introduction, growth, maturity, decline, and repositioning.
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Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti Suzuki produces and sells popular small cars in India such as the Maruti 800, Alto, WagonR, Swift, SX4, and Ritz. It has over 6 million customers and a large sales and service network across India. Maruti Suzuki continues to be the market leader in the Indian automotive industry.
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Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and became a joint venture with Suzuki Motor Corporation of Japan in 1983. It is now a subsidiary of Suzuki and India's largest car manufacturer. Maruti Suzuki produces and sells popular small cars like Maruti 800, Alto, WagonR, Swift, SX4, and DZire. It has a large network of sales and service outlets across India and has sold over 6 million cars to date. Maruti Suzuki continues to strengthen its position in India through new models, marketing strategies, and expansion of production and distribution facilities.
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Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
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Maruti Suzuki India Limited is India's largest car manufacturer. It was established in 1981 through an act of parliament to meet demand for personal transportation. In 1983, it launched its first car, the Maruti 800. Currently, Maruti Suzuki enjoys over 50% market share in India. It produces a range of cars from small hatchbacks to sedans and SUVs to cater to different customer segments. Maruti Suzuki is rethinking its India strategy to upgrade its manufacturing, marketing, R&D facilities and increase production capacity to 1 million units by 2010 through additional investments of Rs 7,200 crore.
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The product life cycle of the Maruti 800 progressed through multiple phases from its introduction in 1983 to its decline in the early 2000s. In the introduction phase, Maruti Udyog Limited launched the Maruti 800, the cheapest car in India, and saw early success. In the growth phase from 1986-1996, sales increased significantly as Maruti adopted customer-centric strategies. In the maturity phase from 1997-2002, Maruti faced more competition and launched newer models like the Alto. Finally, in the declining phase from 2002-2004, sales of the Maruti 800 drastically decreased due to competition, and it was eventually repositioned as the Alto 800.
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1) The document presents information on the product life cycle of the Maruti 800 car in India from its launch in 1983 to its discontinuation in 2014.
2) It went through typical stages - an introduction stage where it revolutionized the industry, a growth stage where sales increased and new features were added, a maturity stage where competition emerged and a declining stage where sales fell due to newer competitors.
3) At its peak, over 2.8 million Maruti 800s were produced, making it the second longest produced car in India. However, competition from cars like the Hyundai i10 and Tata Nano led to a decline in sales for the Maruti 800.
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Maruti Suzuki India Limited (MSIL) is a leading automobile manufacturer in India and a subsidiary of Suzuki Motor Corporation of Japan. MSIL was incorporated in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation to manufacture cars in India. In 1982, MSIL launched its first car. Over the years, MSIL has expanded its product line and established new manufacturing plants to become the largest car manufacturer in India, holding over 50% of the market. MSIL offers a range of affordable vehicles to Indian customers and competes with companies like Hyundai and Tata Motors.
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Maruti Suzuki is India's largest automobile manufacturer based in Gurgaon, Haryana. It was established in 1982 and produces around 40,000 cars per year. Some of its most popular models include the Maruti 800, Alto, Wagon R, Swift, Dzire, and S-Cross. The company has a large sales and service network across India with over 1,454 sales outlets and 1,097 service centers. Maruti Suzuki dominates the Indian market, accounting for over 50% of car sales, and targets middle-income customers. It focuses on fuel-efficient and affordable vehicles to meet the needs of Indian consumers.
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Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation that dominates the Indian passenger vehicle market with a 51% share. It manufactures and sells popular cars like Alto, Wagon R, Swift, Ciaz, Ertiga, and S-Cross. In 2015, Maruti launched NEXA, a new premium dealership format for its higher-end cars like Baleno, S-Cross, Ciaz, and Ignis. NEXA aims to provide a more premium customer experience to tech-savvy buyers. Maruti faces competition from other automakers operating in India such as Hyundai, Ford, Renault, Honda, and Volkswagen that also target premium
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