Dit zijn de slides voor de cursus Software Product Management, die wordt verzorgd door het Nederlands Instituut voor de Software Industrie en de Universiteit Utrecht. Voor meer informatie over het Nederlands Instituut voor de Software Industrie, kijk dan op www.nisi.nl

1. Introduction to
Software Product Management
Bijeenkomst 1
Sjaak Brinkkemper
Garm Lucassen
7 maart 2017

2. Introductie in
Software Product Management
• Sessie 1 van de cursus Software Product Management
• Georganiseerd vanuit
– Universiteit Utrecht
– Nederlands Instituut voor de Software Industrie
– International Software Product Management Association
– Software VOC
• https://www.nisi.nl/
• http://www.nederlandict.nl/
• http://www.ispma.org/
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3. Agenda
• Introductie
• SPM competence model
• Oefening & pauze
• Requirements management
• Release planning
• Oefening & pauze
• Product planning
• Portfolio management
• Oefening & pauze
• Agenda & huiswerk
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4. Doelstellingen
• Deelnemers bekend maken met de kennis en theorie op het gebied van
software product management.
• Deelnemers vaardigheden bij brengen voor het efficiënt en effectief
kunnen werken als product manager.
• Deelnemers voorbereiden op een snel veranderende werkomgeving. Hoe
ga je om met Agile?
• Deelnemers in staat stellen om de functie software product management
binnen het softwarebedrijf te professionaliseren.
• Uitwisselen van ervaringen met product managers van andere bedrijven.
• Certificaat van deelname
• Internationaal SPM-certificaat, zie http://ispma.org/
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5. Huiswerk
• Ter voorbereiding van de volgende bijeenkomst
• Vertrouwelijk
• Geen criterium voor certificaat
• Cursistenpresentaties
• Actieve deelname zorgt voor meer resultaat van de cursus
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6. Certificering
• International Software Product Management
Association: Standardization of Education and
Certification
• The International Software Product Management Association
(ISPMA) is an open group of experts from industry and research
with the goal to foster software product management excellence
across industries.
• Syllabus v1.3 available
• http://www.ispma.org/
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7. 7
Vakgroep
Organisation and Information
• Sjaak Brinkkemper
• Slinger Jansen
• Marco Spruit
• Fabiano Dalpiaz
• Jan Martijn van der Werf
• Sergio España Cubillo
• Marjan Askari
• Sietse Overbeek
• Siamak Farshidi
• Erik Jagroep
• Wienand Omta
• Garm Lucassen
• Vincent Menger
• Ian Shen
• Basak Aydemir
• Govert-Jan Slob
• Michiel Meulendijk

8. Onderzoeksthema
Product Software:
Methodology of Development, Implementation and
Entrepreneurship
3 onderzoekslijnen
–Development Methodology
–Implementation and Adoption
–Entrepreneurship
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9. Teamintroductie
• Sjaak Brinkkemper
• Garm Lucassen
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10. Agenda
• Introductie
• SPM competence model
• Oefening & pauze
• Requirements management
• Release planning
• Oefening & pauze
• Product planning
• Portfolio management
• Oefening & pauze
• Agenda & huiswerk
10

11. Software product
management
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Board
Market
Sales
Development
Partners Customers
R&D

12. 12
Software product management (SPM)
is the discipline that governs a software product
over its whole life cycle, from its inception
to customer delivery, in order to generate
the biggest possible value to the business.

13. Introduction competence model
• Software product management
– Complex organization of requirements & tracking of changes in
the design
– High release frequency
– Product manager has many responsibilities but little authority
– Interaction with many stakeholders
 Need for an integrated body of knowledge:
SPM Competence Model
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14. Deliverable structure
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
14
Portfolio: The complete set of products of a company

15. Deliverable structure
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
15
Product: A packaged configuration targeted to a specific market

16. Deliverable structure
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
16
Release: A formalized sellable version

17. Deliverable structure
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
17
Requirement: Wish for a future product feature

18. Framework levels
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
Portfolio
Product 2
Release 1.1
Requirement 2
Product k
Release 2.0
Requirement n
Product 1
Release 1.0
Requirement 1 …
…
…
…
18
Portfolio Management
Product Planning
Release Planning
Requirements Management
Deliverable structure Business function
 Deliverable structure leads to business functions
 Responsibility for business function implies accountability for deliverables

19. SPM Competence Model
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20. Stakeholders
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21. Internal functions
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22. Requirements management
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23. Wil je de rest van de Software
Product Management slides
ontvangen? Meld je dan aan bij het
Nederlands Instituut voor de
Software Industrie!
23
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