3. Digital Media at UNICEF Ethiopia
Parameter Number
Digital Media Channels http://www.unicef.org/ethiopia
http://www.facebook.com/UNICEFETH
https://www.twitter.com/UNICEFEthiopia
http://www.youtube.com/user/UNICEFEthiopia
http://www.flickr.com/photos/unicefethiopia/
http://www.delicious.com/unicefeth
http://www.linkedin.com/company/unicef-ethiopia
Average Website hits NA
Number of Facebook likes 219
Number of Twitter followers 821
Number of YouTube Subscribers 4 (1,935 views)
Number of Flickr Views 12,268
Number of Delicious followers 3
Number of LinkedIn followers NA
Number of E-Newsletter
subscribers
NA
Data correct as at: 16th April 2013 17:35
6. How can UNICEF Ethiopia
utilize Digital Media?
• UNICEF Ethiopia “The Thought Leader”
– Channels: FB, Twtr, LinkedIn
– Fulfill Donor/Natcom visibility requirements
– News and event information
– Research papers, policy analysis, debate +
discussions
– Informative blogs
10. Who are we targeting?
Primary: UNICEF Donors with a presence in Ethiopia
at mission and agency levels; National Committees
Secondary: Media; Ethiopian government
partners
Tertiary: UNICEF Family
(HQ, ESARO, and ESARO country
offices)
Fourth:Other UN Agencies and multilateral
organizations
Fifth: Private Partners
(IKEA, Montblanc, ING, Rotary
Intl, Starwood, etc..)