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Using AI to transcribe qualitative data: Personal reflections of an experienced researcher/evaluator
- 1. Introducing ComputerAided Transcribingfor QualitativeData: Apersonallearning development reflection Dr JohnWren, Principal Evaluator, Ihuwaka, Education Review Office, New Zealand. 17 December 2020
- 2. There are two parts to this PPT 1. 1. Introduction to what computer aided transcribing is, why do it, who should do it, an example, and costs 2. 2. Walk through using SONIX to AI transcribe a video/audio file, and editing it
- 3. 1. Part1comprising: Whytranscribe qualitativedata Who shoulddoit: A personalview WhatisAItranscribing An example ofAI transcribing Costs Why transcribe? A personal view Key part of the qualitative analytical process that involves active listening and thinking about what is being said, how it is being said and who is saying it Record of data collection activity Enables use of text in a variety of ways for analysis and reporting Why AITranscribing ? Efficiency and Effectiveness Combines elements of visual with audio – best of both worlds?
- 4. Why transcribe focus groups / in-depth interviews, and who should do it: A personal view Who should transcribe? Anyone who claims to be a qualitative researcher/evaluator it is a way to keep grounded. Inherently, qualitative research is grounded in social behaviour – you have to see it, feel it, listen and talk it, draw and write it
- 5. Two types of computer aided transcribing activities DictationTranscribing This is where you simultaneously listen to the audio/video and speak it out aloud (dictation) and the software transcribes what you are speaking. Both MSWord and Google Docs offers this, and it does work. Here are some HowTo video clips https://collegeofthedesert.instructure.com/course s/11025/pages/how-to-quickly-convert-audio-to- text-free-and-easy-using-google-chrome-dot https://qz.com/work/1087765/how-to-transcribe- audio-fast-and-for-free-using-google-docs-voice- typing/
- 6. Two types of transcribing activities Thinking points for Dictation Slow your speaking down Means you need an audio/video player that allows you to slow the playback down in various increments to reflect your listening, typing, and speaking. So normalWindows player isn’t suitable. You need to manually: organise your paragraphing / sentencing as you go inset time stamps Time stamps enable the researcher to quickly and easily locate the audio/text of interest. This is where the audio cutting software comes into play as instead of cutting text, you cut the audio and organise much as you would text in NVIVO.
- 7. Two types of transcribing activities Artificial Intelligence (AI) Transcribing AI based transcription services are essentially all web based (cloud computing) You upload your video or audio file to the service, which then transcribes it, and you download the transcript as aTXT, Docx, or PDF file for editing.You can edit on-line.
- 8. Two types of transcribing activities Thinking Points for AITranscribing Need a fast and stable internet connection Accuracy of the transcription materially reflects the quality of the audio Where the audio is clear, it is surprising good – allowing for regional accent differences (i.e., the classic Kiwi / American issue of Auckland becomes Oakland). Better services offer Cutting of video clips Rich text editing functionality, re-paragraphing, find and replace Auto realignment of time stamps Sharing of links to transcription and video/audio files Downloads of the original video/audio file in a compressed format that is playable
- 9. Examples ofAI Transcribing providers available Examples of providers: https://sonix.ai/how-to-convert-mp4-to-text https://otter.ai/login https://transcribe.wreally.com/convert-MP4-to-text https://go-transcribe.com/convert-mp4-to-text https://www.360converter.com/conversion/video2Te xtConversion https://www.happyscribe.com/convert-mp4-to-text Give the AI transcribing a go, you may be in for a pleasant surprise. Next section - using Sonix as an example
- 10. Example:UsingSonix asanAITranscribingservice After logging in, this is my home page: Click on the file you want to work with
- 11. File is open: Functionality includes Paragraphing is automatic and editable Adjust the speed of the play back Tabs to settings Enter the name of the speaker: Note the time stamp Check box signals completion of editing Video playback synced to text
- 12. Functionality includes: You can create video clips of key insights Diagnostics of quality of transcribing
- 13. Functionality includes: Exporting results in various formats • note the Underlying Media gives you a compressed file version – example, the original uploaded file was 500 megabytes, now 109 megabytes and opens automatically in Windows Player
- 14. Personalisations
- 15. Personalisations
- 16. Personalisations
- 17. What doesAI Transcribing cost? Costs vary by provider type of plan (e.g., personal, corporate, NGO) level of service (basic / advanced) Most charge an hourly rate per audio length of time or a base rate plus hourly rate plus $ for service add-ons – increased functionality (e.g., allowing multiple people to edit, auto re-time stamping)
- 18. ExampleSonix pricing US $ per hour of audio length to be transcribed: Purchased in 1 hour blocks
- 19. Sonix pricing
- 22. This is how much audio time I have available – paying per length of time of video/audio file These are my files Home screen
- 24. Uploaded file
- 25. TheAImagicishappening Youcan carryondoingsomething else- Sonixwilltell youviaemailwhenitisfinished
- 26. Youcan carryondoingsomething else- Sonixwilltell youwhenitisfinishedviaemail Iamgoingtoneedtobuysome moretimefor mynext Interviewtranscript! Myfileisbeingtranscribed
- 28. HereistheAITranscriptreceivedback:Nowtimetoeditit Slow the playback down Label the speaker You can: • type and jump around in the text anywhere • Re-paragraph by pressing ‘Enter’ key or join two paragraphs by ‘Deleting’ space after last word • Audio stops automatically when you type – the ‘Tab’ key stops / starts the audio playing Video plays back in sync with the text
- 29. This tells me how confident the AI is The colour highlight points me to words the AI thinks are problematic
- 31. Downloading the finished product - Select Export, choose format and other options, download note the Underlying Media gives you a compressed file version of the video/audio example, the original uploaded file was 500 megabytes, now 109 megabytes and opens automatically in Windows Player