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Chpt 12
This document discusses product and promotion concepts including product classifications, the product life cycle, integrated marketing communication, and positioning statements. It provides examples and descriptions of key terms like the difference between products and services, consumer and business product categories, branding, co-branding, packaging, and the promotional mix. The document examines these topics from both domestic and international perspectives to understand how to best create and communicate value to customers.
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Chpt 6 marketing
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Chapter 4 Marketing
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Chpt 10 intro business
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Chapter 7 intro to business
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Chpt 12
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This document discusses key concepts around products, services, and branding. It defines products as tangible items or services that can satisfy wants or needs, while services are intangible activities or benefits offered for sale. Market offerings often include both goods and services. Products and services can be classified based on how and when consumers purchase them, such as convenience products bought frequently in daily life. The document also covers branding, packaging, product lines, product mixes, and positioning brands through attributes, benefits and values.
Chpt 6 marketing
This document discusses key aspects of developing a customer-driven marketing strategy, including segmentation, targeting, differentiation, and positioning. It describes how to segment customers based on geographic, demographic, psychographic, and behavioral variables. The key steps in targeting involve evaluating segments, selecting target segments, and ensuring social responsibility. Differentiation involves creating superior customer value, while positioning is how a product is defined by consumers relative to attributes and competitors. An effective value proposition and positioning statement are also discussed.
Chapter 4 Marketing
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Mrkt Chpt 3
This document outlines the key components of a company's marketing environment including the microenvironment, macroenvironment, demographic environment, economic environment, natural environment, technological environment, political environment, cultural environment, and how companies can respond either reactively or proactively. It provides learning objectives on describing these environmental forces and how changes within them affect marketing decisions.
Mrkt Chpt 2
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
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Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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