SlideShare a Scribd company logo
Be ing on
intrapreneurship
for transformative
employee empowerment
Nicolas Enjalbert
Design Director, Hiveworks
INTERSECTION19 Sept 18, 2019
INTERSECTION19
Over 5 years at NUMA, 

50+ intrapreneurship teams
coached
Nicolas Enjalbert @nenj_INTERSECTION19
New business
26 teams
Government
service
20 teams
Internal
service/product
5 teams
Design &
model
Build &
refine
Acquire
users
Structure &
optimize
Nicolas Enjalbert @nenj_INTERSECTION19
• Research
• Ideation (product/
business model)
• Prototyping &
testing
• Development
• Client success
• Roadmapping
• Sales process
design
• Execution
optimisation
• Hiring &
organisation
• Leadership
Several stages towards maturity
Nicolas Enjalbert @nenj_INTERSECTION19
Employees
Strategy
consultant
Entrepreneur in
residence Designer
Intrapreneurship
Innovation
consultancy
Acquisition
Intrapreneurship and its alternatives
Nicolas Enjalbert @nenj_INTERSECTION19
Retain high-potential talents...
... but intrapreneurship should 

concern the whole enterprise
Nicolas Enjalbert @nenj_INTERSECTION19
Vision,
coordination,
investment
Sensing &
responding
Intrapreneurship is here to stay,
we need to get be er at it.
Government
service
Internal
service/product
New business
Nicolas Enjalbert @nenj_INTERSECTION19
55% success**projects that are running, reached problem-solution fit,

now concerned with growing number of users and/or revenue.
Establish the
intrapreneurial team's
autonomy
Invest on people not
just projects
Set clear rules for
evaluation
Nicolas Enjalbert @nenj_INTERSECTION19
1
2
3
Nicolas Enjalbert @nenj_INTERSECTION19
• 2 to 6 members
• Cross-department
• 20% to 50% devoted timeTeam
Nicolas Enjalbert @nenj_INTERSECTION19
Sponsor
• Goal and deadline
• Resources
Team
Nicolas Enjalbert @nenj_INTERSECTION19
Design & model Build & refine Acquire users Structure &
optimize
Uncertainty 

reduction
Investment
increase
1 Set clear rules

for evaluation
How to understand this challenge
• Set right goals
• Formulate evaluation criteria that deal with
uncertainty
• Communicate them explicitly to teams
Nicolas Enjalbert @nenj_INTERSECTION19
1 Set clear rules for evaluation
What's at stake?
Optimise the investment
• Sustain projects that have potential
• Kill projects that have proven they don't
Be able to focus and feel respected
Nicolas Enjalbert @nenj_INTERSECTION19
Business
People
1 Set clear rules for evaluation
What o en happens
• Unrealistic goals / all hopes on one project
• Unstable goals
• Decision board uneducated in innovation processes
Nicolas Enjalbert @nenj_INTERSECTION19
1 Set clear rules for evaluation
An effective framework: 

the innovation portfolio
• A/ Define portfolio goal & scope
• B/ Define maturity stages and map portfolio
Nicolas Enjalbert @nenj_INTERSECTION19
1 Set clear rules for evaluation
Case / Renew the growth perspectives
of an insurance company
Nicolas Enjalbert @nenj_INTERSECTION19
20302018
€200m
1 Set clear rules for evaluation
Nicolas Enjalbert @nenj_INTERSECTION19
Team
BU exec
board
Team
Team
Team
Head of
portfolio
Innovation portfolio
• Decision-making
framework
• Employee engagement
A/ Define portfolio goal & scope
Initial situation:
Nicolas Enjalbert @nenj_INTERSECTION19
€200m
20 projects 1 remote target
(circle area
scales with revenue
potential)
1 Set clear rules for evaluation
A/ Define portfolio goal & scope
Nicolas Enjalbert @nenj_INTERSECTION19
Primary goal Scope
Revenue potential
in 5 years
• At least €10m rev.
• French market
• Investment << €100m

• Profitable within 

2 years
Acquisition

/retention
Revenue through
client acquisition or
retention
Growth
1 Set clear rules for evaluation
A/ Define portfolio goal & scope
A clear end goal for each project:
Nicolas Enjalbert @nenj_INTERSECTION19
Acquisition

/retention
Growth
1 Set clear rules for evaluation
€190m
€10m
B/ Define maturity stages and map portfolio
Nicolas Enjalbert @nenj_INTERSECTION19
Acquisition

/retention
Growth
1 Set clear rules for evaluation
€190m
€10m
Nicolas Enjalbert @nenj_INTERSECTION19
B/ Define maturity stages and map portfolio
1 Set clear rules for evaluation
Design &
model
Build &
refine
Acquire
users
Structure
& optimize
Stages
GATES OPPORTU-
NITY
VALIDATED
PROBLEM
PROBLEM-
SOLUTION FIT
PRODUCT-

MARKET FIT
10% 25% 50% 80%
Likelihood
of success
Maximum
duration
2 mo 6 mo 18 mo
Nicolas Enjalbert @nenj_INTERSECTION19
B/ Define maturity stages and map portfolio
Growth
1 Set clear rules for evaluation
Acquisition

/retention
What a portfolio framework helps tackle
• Unrealistic goals 

/ all hopes on one project
• Decision board uneducated
in innovation processes
• Unstable goals
Nicolas Enjalbert @nenj_INTERSECTION19
1 Set clear rules for evaluation
• Long-term goals aligned with
strategy and short-term priorities
• Risk reduction embedded in
gates
• Creates the conversation with
the rest of the organisation
Nicolas Enjalbert @nenj_INTERSECTION19
An eagle-view on projects to improve
investment decisions
10% 25% 50% 80%
Likelihood
of success
Is the portfolio in line to reach its long-term goal?
1 Set clear rules for evaluation
Potential
revenue
€190m
Expected

revenue
€15.75m
Nicolas Enjalbert @nenj_INTERSECTION19
Number of
team members
Are resources invested according to risk?
1 Set clear rules for evaluation
Monthly

expenses
€€€ €€€€€€€ €€€€€€€€€

€€€
Expected

revenue
An eagle-view on projects to improve
investment decisions
2 Establish the
intrapreneurial team's
autonomy
How to understand this challenge
• Autonomy: make independent decisions...
• ... towards clearly stated goals, and within
known evaluation rules
"Those at the margin have what those at the
center can never have — a knowledge of detail
— (...) and of the consumer’s need and desire."


Robin Murray, Danger & Opportunity
Nicolas Enjalbert @nenj_INTERSECTION19
2 Establish the intrapreneurial team's autonomy
What's at stake?
Decision-making efficiency: adaptability
Sense of ownership
Nicolas Enjalbert @nenj_INTERSECTION19
2 Establish the intrapreneurial team's autonomy
Business
People
What o en happens
• Pressure by top management to "know where the
project is headed"
• Li le space le to intrapreneurs by operational
management
Nicolas Enjalbert @nenj_INTERSECTION19
2 Establish the intrapreneurial team's autonomy
A setup that helps
• Full-time intrapreneurs
• Avoid high visibility
• Identify a sponsor with the role of shielding the
team
• Control upwards information
Nicolas Enjalbert @nenj_INTERSECTION19
2 Establish the intrapreneurial team's autonomy
Nicolas Enjalbert @nenj_INTERSECTION19
(here short summary of status)
Nicolas Enjalbert @nenj_INTERSECTION19
(here short summary of status)
(here short summary of status)
Nicolas Enjalbert @nenj_INTERSECTION19
Be mindful that autonomy can be
vertiginous for teams
A management coach will help the team
• grow conscious of their legitimacy
• own their decision
Nicolas Enjalbert @nenj_INTERSECTION19
2 Establish the intrapreneurial team's autonomy
Team Lean

Coach
Management
coach
3 Invest on people, 

not just on their
projects
Why it's important
Intrapreneurs describing their experience
focus on:
• Collaboration
• The commonsense of design & lean
principles
• Ownership
"It's impossible to go back."
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
What's at stake?
Recognise and support the personal
transformation brought by the experience of
intrapreneurship
Nicolas Enjalbert @nenj_INTERSECTION19
People
Experience
3 Invest on people, not just on their projects
What can happen
• Burn-outs
• Resignations
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
What helps
• Entrance selection
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
Intrapreneur candidate scorecard
• Taste for practical work
• Critical thinking
• Collaborative mindset
• Resilience
• Drivenness
What helps
• Entrance selection
• Community for learning & support
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
INTERSECTION19
Co-designing 

learning community rituals
Weekly meeting, 30 min
• keep focus
• request help
• share learnings
Monthly meeting, 1.5hr
• challenge roadmaps
• invite external expert
• improve decision board
meetings
3 Invest on people, not just on their projects
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
Extending the community across
companies
What helps
• Entrance selection
• Community for learning & support
• Supporting bo om-up initiatives
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
Nicolas Enjalbert @nenj_INTERSECTION19
3 Invest on people, not just on their projects
• ExCom introduced to Agility
• Four intrapreneurship teams
• Twenty-five trainees to innovation
methods & mindset
From intrapreneurs to change agents
transversal

assignments
Reflecting on the experience of coaching
intrapreneurs...
Nicolas Enjalbert @nenj_INTERSECTION19
Photo by Eddi Aguirre on Unsplash
"our most specifically human talents, being
able to imagine, design, [and build]"
Ezio Manzini, When Everybody Designs
INTERSECTION19
Thank you!
nicolas@hiveworks.com
@nenj_

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Intrapreneurship for employee empowerment

  • 1. Be ing on intrapreneurship for transformative employee empowerment Nicolas Enjalbert Design Director, Hiveworks INTERSECTION19 Sept 18, 2019
  • 2. INTERSECTION19 Over 5 years at NUMA, 
 50+ intrapreneurship teams coached
  • 3. Nicolas Enjalbert @nenj_INTERSECTION19 New business 26 teams Government service 20 teams Internal service/product 5 teams
  • 4. Design & model Build & refine Acquire users Structure & optimize Nicolas Enjalbert @nenj_INTERSECTION19 • Research • Ideation (product/ business model) • Prototyping & testing • Development • Client success • Roadmapping • Sales process design • Execution optimisation • Hiring & organisation • Leadership Several stages towards maturity
  • 5. Nicolas Enjalbert @nenj_INTERSECTION19 Employees Strategy consultant Entrepreneur in residence Designer Intrapreneurship Innovation consultancy Acquisition Intrapreneurship and its alternatives
  • 7. ... but intrapreneurship should 
 concern the whole enterprise Nicolas Enjalbert @nenj_INTERSECTION19 Vision, coordination, investment Sensing & responding
  • 8. Intrapreneurship is here to stay, we need to get be er at it.
  • 9. Government service Internal service/product New business Nicolas Enjalbert @nenj_INTERSECTION19 55% success**projects that are running, reached problem-solution fit,
 now concerned with growing number of users and/or revenue.
  • 10. Establish the intrapreneurial team's autonomy Invest on people not just projects Set clear rules for evaluation Nicolas Enjalbert @nenj_INTERSECTION19 1 2 3
  • 11. Nicolas Enjalbert @nenj_INTERSECTION19 • 2 to 6 members • Cross-department • 20% to 50% devoted timeTeam
  • 12. Nicolas Enjalbert @nenj_INTERSECTION19 Sponsor • Goal and deadline • Resources Team
  • 13. Nicolas Enjalbert @nenj_INTERSECTION19 Design & model Build & refine Acquire users Structure & optimize Uncertainty 
 reduction Investment increase
  • 14. 1 Set clear rules
 for evaluation
  • 15. How to understand this challenge • Set right goals • Formulate evaluation criteria that deal with uncertainty • Communicate them explicitly to teams Nicolas Enjalbert @nenj_INTERSECTION19 1 Set clear rules for evaluation
  • 16. What's at stake? Optimise the investment • Sustain projects that have potential • Kill projects that have proven they don't Be able to focus and feel respected Nicolas Enjalbert @nenj_INTERSECTION19 Business People 1 Set clear rules for evaluation
  • 17. What o en happens • Unrealistic goals / all hopes on one project • Unstable goals • Decision board uneducated in innovation processes Nicolas Enjalbert @nenj_INTERSECTION19 1 Set clear rules for evaluation
  • 18. An effective framework: 
 the innovation portfolio • A/ Define portfolio goal & scope • B/ Define maturity stages and map portfolio Nicolas Enjalbert @nenj_INTERSECTION19 1 Set clear rules for evaluation
  • 19. Case / Renew the growth perspectives of an insurance company Nicolas Enjalbert @nenj_INTERSECTION19 20302018 €200m 1 Set clear rules for evaluation
  • 20. Nicolas Enjalbert @nenj_INTERSECTION19 Team BU exec board Team Team Team Head of portfolio Innovation portfolio • Decision-making framework • Employee engagement
  • 21. A/ Define portfolio goal & scope Initial situation: Nicolas Enjalbert @nenj_INTERSECTION19 €200m 20 projects 1 remote target (circle area scales with revenue potential) 1 Set clear rules for evaluation
  • 22. A/ Define portfolio goal & scope Nicolas Enjalbert @nenj_INTERSECTION19 Primary goal Scope Revenue potential in 5 years • At least €10m rev. • French market • Investment << €100m
 • Profitable within 
 2 years Acquisition
 /retention Revenue through client acquisition or retention Growth 1 Set clear rules for evaluation
  • 23. A/ Define portfolio goal & scope A clear end goal for each project: Nicolas Enjalbert @nenj_INTERSECTION19 Acquisition
 /retention Growth 1 Set clear rules for evaluation €190m €10m
  • 24. B/ Define maturity stages and map portfolio Nicolas Enjalbert @nenj_INTERSECTION19 Acquisition
 /retention Growth 1 Set clear rules for evaluation €190m €10m
  • 25. Nicolas Enjalbert @nenj_INTERSECTION19 B/ Define maturity stages and map portfolio 1 Set clear rules for evaluation Design & model Build & refine Acquire users Structure & optimize Stages GATES OPPORTU- NITY VALIDATED PROBLEM PROBLEM- SOLUTION FIT PRODUCT-
 MARKET FIT 10% 25% 50% 80% Likelihood of success Maximum duration 2 mo 6 mo 18 mo
  • 26. Nicolas Enjalbert @nenj_INTERSECTION19 B/ Define maturity stages and map portfolio Growth 1 Set clear rules for evaluation Acquisition
 /retention
  • 27. What a portfolio framework helps tackle • Unrealistic goals 
 / all hopes on one project • Decision board uneducated in innovation processes • Unstable goals Nicolas Enjalbert @nenj_INTERSECTION19 1 Set clear rules for evaluation • Long-term goals aligned with strategy and short-term priorities • Risk reduction embedded in gates • Creates the conversation with the rest of the organisation
  • 28. Nicolas Enjalbert @nenj_INTERSECTION19 An eagle-view on projects to improve investment decisions 10% 25% 50% 80% Likelihood of success Is the portfolio in line to reach its long-term goal? 1 Set clear rules for evaluation Potential revenue €190m Expected
 revenue €15.75m
  • 29. Nicolas Enjalbert @nenj_INTERSECTION19 Number of team members Are resources invested according to risk? 1 Set clear rules for evaluation Monthly
 expenses €€€ €€€€€€€ €€€€€€€€€
 €€€ Expected
 revenue An eagle-view on projects to improve investment decisions
  • 31. How to understand this challenge • Autonomy: make independent decisions... • ... towards clearly stated goals, and within known evaluation rules "Those at the margin have what those at the center can never have — a knowledge of detail — (...) and of the consumer’s need and desire." 
 Robin Murray, Danger & Opportunity Nicolas Enjalbert @nenj_INTERSECTION19 2 Establish the intrapreneurial team's autonomy
  • 32. What's at stake? Decision-making efficiency: adaptability Sense of ownership Nicolas Enjalbert @nenj_INTERSECTION19 2 Establish the intrapreneurial team's autonomy Business People
  • 33. What o en happens • Pressure by top management to "know where the project is headed" • Li le space le to intrapreneurs by operational management Nicolas Enjalbert @nenj_INTERSECTION19 2 Establish the intrapreneurial team's autonomy
  • 34. A setup that helps • Full-time intrapreneurs • Avoid high visibility • Identify a sponsor with the role of shielding the team • Control upwards information Nicolas Enjalbert @nenj_INTERSECTION19 2 Establish the intrapreneurial team's autonomy
  • 37. (here short summary of status) Nicolas Enjalbert @nenj_INTERSECTION19
  • 38. Be mindful that autonomy can be vertiginous for teams A management coach will help the team • grow conscious of their legitimacy • own their decision Nicolas Enjalbert @nenj_INTERSECTION19 2 Establish the intrapreneurial team's autonomy Team Lean
 Coach Management coach
  • 39. 3 Invest on people, 
 not just on their projects
  • 40. Why it's important Intrapreneurs describing their experience focus on: • Collaboration • The commonsense of design & lean principles • Ownership "It's impossible to go back." Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects
  • 41. What's at stake? Recognise and support the personal transformation brought by the experience of intrapreneurship Nicolas Enjalbert @nenj_INTERSECTION19 People Experience 3 Invest on people, not just on their projects
  • 42. What can happen • Burn-outs • Resignations Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects
  • 43. What helps • Entrance selection Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects Intrapreneur candidate scorecard • Taste for practical work • Critical thinking • Collaborative mindset • Resilience • Drivenness
  • 44. What helps • Entrance selection • Community for learning & support Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects
  • 45. Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects
  • 46. INTERSECTION19 Co-designing 
 learning community rituals Weekly meeting, 30 min • keep focus • request help • share learnings Monthly meeting, 1.5hr • challenge roadmaps • invite external expert • improve decision board meetings 3 Invest on people, not just on their projects
  • 47. Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects Extending the community across companies
  • 48. What helps • Entrance selection • Community for learning & support • Supporting bo om-up initiatives Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects
  • 49. Nicolas Enjalbert @nenj_INTERSECTION19 3 Invest on people, not just on their projects • ExCom introduced to Agility • Four intrapreneurship teams • Twenty-five trainees to innovation methods & mindset From intrapreneurs to change agents transversal
 assignments
  • 50. Reflecting on the experience of coaching intrapreneurs... Nicolas Enjalbert @nenj_INTERSECTION19 Photo by Eddi Aguirre on Unsplash "our most specifically human talents, being able to imagine, design, [and build]" Ezio Manzini, When Everybody Designs