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Intrapreneurial Business Proposal
- 1. Intrapreneural Proposal Customer Service Training Program
- 2. Introduction Being an intrapreneur has personal benefits as well as professional benefits. It allows you to give suggestions that will help the company you’re employed by grow. For us, the Brooklyn Nets, this intrapreneurial proposal will be a Customer Service Training Program.
- 3. Business & Products/services • We, the Brooklyn Nets, are an American professional basketball team based in Brooklyn New York. The Nets belong to the Atlantic Division of the NBA’s Eastern Conference. We provide fans with unforgettable experiences and memories. This helps fans feel like they are a part of something greater than basketball; a part of one big family.
- 4. Customer Feedback • When doing research, it is found that the customer service at Brooklyn Nets games is unsatisfactory when it comes to some areas. These are things like bag check issues and items being confiscated that shouldn’t have been. This is something that we don’t want our fans experiencing. • Supporting evidence of these complaints can be found on the Better Business Bureau website when searching “Barclays Center.”
- 5. Customer Pain Point • Our customer pain point includes things such as the need for better customer service and more enjoyable experiences. Improving in these areas will help gain customer loyalty and will ultimately improve revenue.
- 6. Proposed Solution • To combat the previous problems stated, we need to implement some type of customer service training. The addition of a customer service training program will help us in many ways. One of the ways it will help us is by allowing fans to experience a friendlier environment. • Another thing we need to do is build a team. When there’s a team involved, more ideas can get shared, and we can get things done more efficiently (HJR Global, 2022).
- 7. Timeline & Cost • Total Cost: $1,252/employee • Expected Savings: $87,000 • Average attendance: 17,436 fans • Average ticket price: around $50 • Unsatisfied fans: 10% 91% 9%
- 8. Timeline & Cost (continued) • Meet with employees and management: 2 weeks • Employee analysis: 1-2 weeks • Asses level of training for each employee: 2-3 months • Develop full, detailed plan - 2 months
- 9. Conclusion • Implementing a Customer Service Training Program will allow for employee growth. This will benefit us in many ways. Such as delivering experiences our fans deserve as well as bring more people to Barclays Center. This will ultimately increase revenue and will help us grow as an organization.