I did pro Bono work for Living Walls Atlanta and completed a client research before creating media content for them.

1. Jessie Nichols
Client Research
Background
Living Walls Atlanta was founded in November of 2009 by Monica Campana and Blacki
Li Rudi Migliozzi and is a small nonprofit organization. The idea behind Living Walls is to bring
together a small subset of the population, such as graffiti writers, street artists, etc., all under one
roof. Individuals who interact with space and spend their time in discourse about public space.
The intentions of Livings Walls is “simply to broadcast to the attendees a wide spectrum of ideas
about public space, hoping that everyone leaves the event looking at the city, its walls, and how
we interact with space differently.”
Work
Living Walls began as a project to bring life to neglected public spaces around Atlanta.
“Living Walls creates intentional, thought-provoking public art to inspire social change and
activate public spaces” (LivingWallsAtl.com). This mission has not changed much over the eight
years of operating in Atlanta, however, the work they set out to do is constantly evolving to
adapt to the everchanging social landscape on our city. Their objective is to create and maintain a
constant dialogue among communities about their communities.
“Living Walls has facilitated over 100 public murals featured throughout the
metropolitan area, created through citywide conferences attended by 5,000 art enthusiasts
annually” (Livingwallsatl.com). They have world-renowned local and international artists
working with them along with collaborative projects in Miami, South Africa, Rome, Barcelona,

2. and Moscow. “Living Walls connects public art to urban development, helping to establish
Atlanta as a destination for provocative arts and culture.”
Because of their impact in Atlanta and their spot as one of the leading organizations of
mural production in the world, companies like Google and Mailchimp have asked Living Walls
to bring their art into their private office spaces. “Our curatorial vision and experience encourage
partnerships with cultural institutions and provide opportunities to work with corporate clients to
create curated exhibitions in their spaces. Some of our cultural partnerships include: the National
Center for Civil and Human Rights in Atlanta and The Artmossphere International Biennale of
Street Art in Moscow” (Livingwallsatl.com).
News of the Nonprofit
Living Walls was featured on Atlanta.net website as it describes five reasons to visit the
Living Walls. These reasons include: 1. Living Walls encourages all of us to appreciate the
beauty that art can bring – even if it’s not hanging in a museum. 2. The Living Walls Conference
has expanded into yearlong programming, with "Concepts." Each Concept will focus on one or
two artists at a time and lasts one to three weeks to allow artists to immerse themselves within
the neighborhoods. 3. The conference started out as a way to highlight problems facing the city
and ended up building a platform for dialogue. 4. The street art of Living Walls brightens up
otherwise dull and ugly portions of the city. 5. Chasing street art takes you to places in Atlanta
you might not otherwise find (Atlanta.net).
The Executive Director of Living Walls, Monica Campana talks with Michelle Khouri(?)
on The Cultured Podcast about the history and purpose of street art and dig into the political and
emotional roots behind the genre.

3. Living Walls also has a Facebook, Twitter and Instagram promoting their artists and their
work. They post pictures of their events and murals with each artist tagged so you can view their
personal work as well.
Competitors
As far as competitors goes, there is not another organization like them. I guess museums
and other art shows in Atlanta could be competitors. They have over 50 artists from around the
country and world that paint for them.
Info on the Area of Focus
The artists have the opportunity to converse and interact with different communities
around the city and create work that will represent the diverse cultures that make this city so
beautiful. Some of the fields of topic include social equality, feminism, immigrants’ rights,
LGBTQ rights and Cultural Diversity.
Strengths:
 They are widely known around the world
 They have world-renowned artists which draws more attention
 They stand up for important causes and speak for those who cannot
 They create beautiful work and brighten up dull parts of the city
Weaknesses
 They aren’t as popular as they probably want to be (I didn’t know about them until
researching)

4.  They haven’t held an event since September of 2016 so they need more interactive events
to spread awareness
Opportunities:
 The organization could hold more events and promote their partnerships with the cultural
centers
Threats:
 Another organization with opposing views could paint in the same areas