1. Technical Report
Pentasoft adds value to their marketing
services
The company implements Dynamic Data Web for its power in the dynamic data analysis
Pentasoft is a consulting services, cloud
Benefits of implementation
computing, outsourcing and precision
marketing company. Through its col- The ability to analyze real-time large
laborative platform, Pentasoft Cloud volumes of information (transactional,
Platform, provides its clients with preci- web browsing, campaign manager, etc.),
from anywhere, anytime is the definite
sion marketing services, data analysis
advantage of the platform, according to
and development of marketing informa- Antonio Tena, managing partner of Pen-
tion systems. The company has clients tasoft, "in addition response capacity in
operating in different business areas record time and with guarantees of quality
such as IKEA Ibérica, KIA Motors, and safety of processed information. "
Cepsa, Deloitte, Fujitsu Siemens, among
In sum, in the words of Tena "tool gives
others, but they have a common need for our customers a very interesting possibil-
technologically advanced services. ity to access dashboards, ad-hoc analysis
So with the purpose of developing and and even create their own reports. Today,
putting into production innovative pro- where many decisions are made on the
basis of the action taken on the same Antonio Tena, founding partner of Pentasoft
jects that provide simple solutions to the
day, it is essential to access fast, secure
specific problems of each of them and and easy to the information (regardless of volume). Pentasoft, as a consultant for cloud
offer value-added services, the company computing, tries to implement marketing decision actions, analyze real-time development
has implemented the BI 2.0 Platform and outcome of these (thanks to DDW), and feeds back the model based on results.
Dynamic Data Web, developed by
This whole process, done in the shortest time, is highly valued in marketing. This is our
Quiterian.
added value. "
With the integration of Dynamic Data
Web within its product portfolio and
services, Pentasoft gets, first, the ability in the use of the tool and the modeling be a pioneer internationally in how to
to upload, explore and analyze large and implementation have been simple. manage the details of their loyalty pro-
volumes of data at a rate 10 times higher We have been assisted by Quiterian gram IKEA FAMILY, or data from
Consultants, who have supervised the their customers (million records in
than any other Business Intelligence tool
Spain). To this end a team of program-
of the market, increasing the productiv- work from the beginning, "asserts. In mers has worked closely with the head of
ity of consultants or business analysts, addition, we have implemented a Quality IKEA FAMILY in Spain. This is the type
and, second, he achieves to offer their Management System where we proto- of investment that I referred to. "
end-customers tools to interact with the colize all processes (we are certified in DDWeb addition, before opting for this
data. ISO 9001:2008). We are used to imple- platform, the company was looking at
As Antonio Tena, founder of Pen- ment this type of IT projects in large many companies that have developed
tasoft, explains the company has over 12 clients such as Cepsa, IKEA, Makro, etc. similar products such as Business Objects
". (acquired by SAP), Cognos (now IBM),
years working with large customer data-
Vertica ..."All of them cover some of our
bases. "Until today we had been using Tena adds that in Pentasoft they are
requirements, but we were not entirely
Microsoft Analysis Services, but the working with tools which have been
convinced," says Tena. So, "apart from
current demands of our customers re- developed by them or their partners.
some of the reasons already listed
quire a more flexible and fast treat- "Keep in mind that by being immersed
(technology, speed, flexibility, ease of
ment," he says. Our goal has always in a period of transition to cloud comput- use), for election of DDWeb was decisive
been to evolve in the area of new tech- ing, one of our challenges is to facilitate the proximity of the company. The fact of
nologies applied to precision marketing. to our customers the use of our tools. being able to talk to someone who under-
So we began to look for tools that enable And that's one of the advantages of Dy- stands your business and our customers’
real-time analysis of millions of records, namic Web Data: ease of use by the user with an experience similar to Pentasoft,
without need for complex data structures ", adds the manager. makes the relationship and project flow.
such as cubes, aggregates data, etc. Dy- The personal part was also decisive: stra-
namic Data Web, with its column-based Cost tegic alliances based on confidence makes
CBAT technology has enabled us to About the cost of implementing the tool, the synergy and value added even
Tena specifies that "really is not a cost greater”.
achieve the results we wanted."
but rather an investment in our custom-
Tena says it has been easy to imple- ers who can benefit from the advantages
ment the tool: "Both phases, the training of DDW. For example, IKEA is going to