BANGLADESH AGRICULTURAL DEVELOPMENT CORPORATION (BADC) is the only Government Organization which is directly related to Seed Production, Seed Marketing, Distribution to the farmers. The Organization provides Agriculture Inputs and Necessary Suggestions to the farmers.
To study the ice cream market in Patna town and analyse the performance of Sudha Ice-Cream in Patna market also suggest some strategies of Leading Players.
Report on Industrial Training at UCDF (Aanchal Dairy)Siddharth Khanna
Establishment of N.D.U.S.S. – 28th October, 1948
Establishment of industry – 1963
Type of milk procured – Mix milk
Mode of procurement – Milk cans and milk tankers
Number of societies – 526
Average procurement of milk per day – 79679 litres
Procurement Centres – Ramnagar, Kotabagh, Ramgarh, Bhimtaal, Betaalghat, Dhaari, Okhalkanda, Haldwani, Almora etc.
Number of retail sellers – 890
Certificates associated with the industry – Quality Management System (ISO 9001:2008) and Food Safety Management System (ISO 22000:2005)
To study the ice cream market in Patna town and analyse the performance of Sudha Ice-Cream in Patna market also suggest some strategies of Leading Players.
Report on Industrial Training at UCDF (Aanchal Dairy)Siddharth Khanna
Establishment of N.D.U.S.S. – 28th October, 1948
Establishment of industry – 1963
Type of milk procured – Mix milk
Mode of procurement – Milk cans and milk tankers
Number of societies – 526
Average procurement of milk per day – 79679 litres
Procurement Centres – Ramnagar, Kotabagh, Ramgarh, Bhimtaal, Betaalghat, Dhaari, Okhalkanda, Haldwani, Almora etc.
Number of retail sellers – 890
Certificates associated with the industry – Quality Management System (ISO 9001:2008) and Food Safety Management System (ISO 22000:2005)
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
Report on industrial attachment in Uttarakhand Co-operative Dairy Federation ...Vikas Tiwari
Report on industrial attachment at N.D.U.S.S. aanchal Dairy lalkuan.
Uttarakhand Co-operative Dairy Federation Ltd:
Uttarakhand Co-operative Dairy Federation Ltd (UCDF Ltd.) is an apex level state federation of district milk Co-operative unions in the state of Uttarakhand.
It was established in the year 2001, under registration no:555,Dated 12-03-2001, with its head office at Mangal Parao, Haldwani (Nainital) for the successful implementation of the dairy programmes in the state. Product branding is "AANCHAL“.
The UCDF Ltd came into existence as a successor body to the Uttar Pradesh Co-operative Dairy Federation Ltd. after the formation of Uttarakhand as 27th state on 9th Nov, 2000.
The UCDF Ltd is registered under the Uttarakhand state cooperative act in the year 2001.
Project report on Labor Welfare of Kribhco employees in 2013, a full time 6 weeks training with my deep effort, collecting the data from my observtions and reports.
consumer perception about pouch milk in south delhi of rfeliance dairyNAGENDRA VEER SINGH
SUMMER INTERNSHIP PROJECT REPORT ON CONSUMER PERCEPTION ABOUT POUCH MILK IN SOUTH DELHI OF RELIANCE DAIRY
SUBMITTED BY-
NAGENDRA VEER SINGH
MBA
GLA UNIVERSITY MATHURA UP
I just make a slide for presentation my proposal booklet fo tommorow.. phewww.. feeling so nervous because i don't like to stand infront of an audience. but i'm good on the backstage hahaha
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
Report on industrial attachment in Uttarakhand Co-operative Dairy Federation ...Vikas Tiwari
Report on industrial attachment at N.D.U.S.S. aanchal Dairy lalkuan.
Uttarakhand Co-operative Dairy Federation Ltd:
Uttarakhand Co-operative Dairy Federation Ltd (UCDF Ltd.) is an apex level state federation of district milk Co-operative unions in the state of Uttarakhand.
It was established in the year 2001, under registration no:555,Dated 12-03-2001, with its head office at Mangal Parao, Haldwani (Nainital) for the successful implementation of the dairy programmes in the state. Product branding is "AANCHAL“.
The UCDF Ltd came into existence as a successor body to the Uttar Pradesh Co-operative Dairy Federation Ltd. after the formation of Uttarakhand as 27th state on 9th Nov, 2000.
The UCDF Ltd is registered under the Uttarakhand state cooperative act in the year 2001.
Project report on Labor Welfare of Kribhco employees in 2013, a full time 6 weeks training with my deep effort, collecting the data from my observtions and reports.
consumer perception about pouch milk in south delhi of rfeliance dairyNAGENDRA VEER SINGH
SUMMER INTERNSHIP PROJECT REPORT ON CONSUMER PERCEPTION ABOUT POUCH MILK IN SOUTH DELHI OF RELIANCE DAIRY
SUBMITTED BY-
NAGENDRA VEER SINGH
MBA
GLA UNIVERSITY MATHURA UP
I just make a slide for presentation my proposal booklet fo tommorow.. phewww.. feeling so nervous because i don't like to stand infront of an audience. but i'm good on the backstage hahaha
General Accounting and Financial system of Dekko Accessories LimitedMd. Shumon Iftikher
As a student of business administration, analyzing today’s business world is very crucial to observe in this complex situation. It is necessary to go through all fields of knowledge, both theoretical and practical. After passing four years BBA program, I was sent out to have practical knowledge in business life as a part of my academic program. An internship program is organized to give me an opportunity for enhancing my capabilities. My internship topic is “General Accounting & Financial system of Dekko Accessories Limited”. I have tried to highlight the accounting and budgetary control system of Dekko Accessories Limited. The report investigates the accounting and budgetary control system of Dekko Accessories Ltd. It also identifies general financial operation of DAl, at Dhanmondi Branch. Dekko Accessories Limited is a successful reputed organization of our country. DAL follows all the rules and regulation of Bangladesh Govt. scheduled for a privet business organization. The function of the company is to manufacture and export RMG accessories internationally. RMG is one of the major sectors that have highest contribution in foreign earnings in our country. To get succeed, they need to be able to process data and use information effectively. So in my report I describe all the information’s that how they are keeping their accounting information’s, the budgetary system of them. Strategies they are following to implement production, distribution, management, marketing, and HR management operations are also discussed in the report. SWOT analysis of DAL and their competitors are described in the report which shows that DAL has greater opportunity to expand their market globally. Some financial analysis of data’s also representing the financial condition of the organization in this report. I have tried to follow the right methodology for preparing this report. In the case study of Dekko Accessories Ltd. effort has been given to disclose about organization’s system and procedure step by step. Finally, conclusion and findings are also included in the report.
General accounting and financial system of Dekko Accessories LimitedMd. Shumon Iftikher
The report titled as “General Accounting & Financial system of Dekko Accessories Limited” has been prepared to fulfill the requirements of BBA degree. I am very much fortunate that I have received sincere guidance, supervision and co-operation from various respected people while preparing this report.
Many people helped me to prepare this report. First of all I would like to thank my academic supervisor of the Internship Program Rubina Afroze, Senior Lecture, ASA University Bangladesh for giving me the opportunity to prepare this report. Without his guidance, advice and assistance, this report would not be a comprehensive one.
Then I would profusely like to express my gratitude to all the people from Dekko Accessories Limited of Dhanmondi Branch who has always been kind enough to answer my queries despite their extremely demanding work. I would like to express my gratitude to Md. Arifur Rahaman, Sr. Manager (Accounts & Finance) of Dekko Accessories Limited for giving me the opportunity to complete my internship in such a reputed organization.
My peers and colleagues at the organization had also been very helpful; and they made my internship a more enjoyable and eventful one. I would like to specially thank Syed Akhtar Jamal, Director, Dekko Accessories Ltd. for giving me the internship opportunity.
Analyzing promotional strategies on ACI pure salt (internship report)Jamil Ahmed AKASH
It is complete internship report to prepare on the period of 3 months when I work as a market auditor. It can help to other intern to prepare a report.
Internship Report on “An Analysis of Financial Performance of Al-Arafah Islam...Ignatious Gomes
A financial institution known as "Islamic bank" is required to adhere to Islamic Shariah laws based on its objectives, values, and practices. It must also avoid any conflicts of interest in all of its business dealings. On 18 June 1995, Al-Arafah Islami Bank Limited (AIBL) was incorporated as a private corporation, and on 27 September 1995, it began its operations. The primary goals of AIBL are to achieve prosperity in this life and the next by adhering to the path set by Almighty Allah and the path shown by his messenger Muhammad (PBUH). It vows to make a substantial economic impact on the country. Ratio analysis is a quantitative method used in this report for analyzing Al-Arafah Islami bank’s financial documents, such as the balance sheet and income statement, to gather knowledge about its profitability, liquidity, and leverage and market performance. Using information at a specific point in time, profitability ratios are used to evaluate analyzing Al-Arafah Islami Bank’s capacity to generate profits in relation to its investment income, operating costs, balance sheet assets,or shareholders' equity over time. To assess Al-Arafah Islami Bank’s capacity to settle its short-term financial obligations, a liquidity ratio is used. Leverage ratio is used to look at how much capital comes in the form of debt and evaluates the ability of AIBL to meet its financial obligations. Market performance ratio is utilized to analyze the current share price of the stock of AIBL.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
The Seed Marketing Channels of BADC
1. THE SEED MARKETING CHANNELS OF BADC
Prepared by
Nuruzzaman
ID No.: 110106030
Program : BBA
Major : Marketing
Email: nuruzzaman_001@yahoo.com
Department of Business Administration
Green University
Submitted to
Department of Business Administration
Green University
January 22, 2015
3. THE SEED MARKETING CHANNELS OF BADC
Prepared by
Nuruzzaman
ID No.: 110106030
Program : BBA
Major : Marketing
Email: nuruzzaman_001@yahoo.com
Department of Business Administration
Green University
Submitted to
Department of Business Administration
Green University
January 22, 2015
4.
5. DECLARATION
I do hereby declare that this report entitled “The Seed Marketing Channels of BADC”
submitted by me to Green University, for the degree of Bachelor of Business Administration
is an original work.
I also declare that the report has not been submitted earlier either partly or wholly to any
other University or Institution for any Degree, Diploma, Associate-ship, Studentship,
Fellowship and other similar title or prizes.
………………………
Nuruzzaman
ID No.: 110106030
Program : BBA
Major : Marketing
Email: nuruzzaman_001@yahoo.com
Department of Business Administration
Green University
6. LETTER OF TRANSMITTAL
22 January, 2015
Mr. Murad Hasan
Assistant Professor & Chairman
Department of Business Administration
Green University
Dear Sir
It is a pleasure to submit the Internship Report on “The Seed Marketing Channels
of BADC” by today. It is a fantastic opportunity for me to prepare the Internship Report
under your guidance, which really is a great experience. I have worked hard and tried my best
in order to prepare the Internship Report. I believe that it is encouragement for me
to get invo lved with such process of reporting and a wa y to enr ic h
marketing knowledge. It will be a privilege for me to provide further
clarification on this report whenever it is necessary.
Thank you.
SincerelyYours
Nuruzzaman
ID No.: 110106030
Program : BBA
Major : Marketing
Email: nuruzzaman_001@yahoo.com
Department of Business Administration
Green University
7. SUPERVISOR’S CERTIFICATE
This is to certify that this report entitled “The Seed Marketing Channels of BADC”
submitted to Green University, in connection with the institution’s internship program is a
bona fide record of work done by ―Nuruzzaman” under my supervision at the “Bangladesh
Agricultural Development Corporation” from September 10, 2014 to December 10,
2014.
Prof. Dr. Md. Golam Samdani Fakir
Professor and Dean
Faculty of Business Administraton
Green University
Supervisor
Mr. Murad Hasan
Assistant Professor & Chairman
Department of Business Administration
Green University
8. ACKNOWLEDGEMENT
At the very beginning, I would like to express my deepest gratitude to the Almighty Allah for
giving me the ability and the strength to finish the task successfully within the scheduled
time.
This report “The Seed Marketing Channels of BADC” has been prepared to fulfill the
requirement of BBA degree. I am very much fortunate that I have received sincere guidance,
supervision and co-operation from various persons.
I would like to express my heartiest gratitude to my supervisor, Mr. Murad Hasan, Assistant
Professor & Chairman, Department of Business Administration, Green University, for his
continuous guidance, encouragement, and patience, and for giving me the opportunity to do
this work. His valuable suggestions and strict guidance made it possible to prepare a well-
organized report.
I am also indebted to Mr. Shimul Bikash Das, Mrs. Tahmina Begum, Mr. Saiful Islam Khan
and all staffs of Bangladesh Agricultural Development Corporation (BADC) who kindly
spared for me much of their precious time in giving me support and information. During the
internship I was treated so cordially by the Bangladesh Agricultural Development
Corporation (BADC) officials and staffs that I feel the office like my second home.
Finally, my deepest gratitude and love to my parents for their support, encouragement, and
endless love.
Nuruzzaman
9. EXECUTIVE SUMMARY
This report is prepared on the basis of my three-month practical experience at Bangladesh
Agricultural Development Corporation (BADC). This internship program helped me to learn
about the practical scenario of a Agriculture Related Government Corporation. Bangladesh
Agricultural Development Corporation (BADC) is a dynamic and leading countrywide Seed
Production, Marketing, Irrigation Management and Fertilizer Management Organization.
This Corporation was established on 16th
October, 1961. It was named East Pakistan
Agricultural Development Corporation (EPADC). After the Independence of Bangladesh the
name was replaced with Bangladesh Agricultural Development Corporation (BADC). This
report has been presented based on my observation and experience gathered from the
corporation. The organization has many divisions and departments but I am focusing more on
the Marketing Division as I only got the opportunity to work in this division.
The report mentions about the Marketing Strategies of Bangladesh Agricultural Development
Corporation (BADC). However Bangladesh Agricultural Development Corporation (BADC)
should work a lot to convince and sustain their existing customers. The findings are described
in details in this report in the later chapters.
After knowing the scenario of Bangladesh Agricultural Development Corporation (BADC) in
terms of the marketing strategy a lot of recommendation came up. The report also consist
recommendations and conclusion according to my point of view, which I think would
improve the marketing strategy of the organization if implemented.
10. TABLE OF CONTENTS
CHAPTERS TOPICS PAGE NUMBERS
CHAPTER ONE INTRODUCTION 1
1.1 INTRODUCTION 2
1.2 ORIGIN OF THE REPORT 2
1.3 OBJECTIVE OF THE REPORT 3
1.3.1 GENERAL OBJECTIVE 3
1.3.2 SPECIFIC OBJECTIVE 3
1.4 SCOPE OF THE REPORT 4
1.5 METHODOLOGY 4
1.5.1 SELECTION OF THE TOPIC 4
1.5.2 SOURCES OF DATA 5
1.5.2.1 PRIMARY SOURCES 5
1.5.2.2 SECONDARY SOURCES 5
1.5.3 COLLECTION OF DATA 5
1.5.4
CLASSIFICATION, ANALYSIS,
INTERPRETATIONS AND
PRESENTATION OF DATA
5
1.5.5 FINDINGS OF THE STUDY 6
1.5.6 FINAL REPORT PREPARATION 6
1.6 LIMITATIONS 6
11. CHAPTER TWO COMPANY OVERVIEW 7
2.1
BACKGROUND OF THE
CORPORATION
8
2.2 VISION AND MISSION 9
2.2.1 VISION 9
2.2.2 MISSION 10
2.3 PRODUCT RANGE 10
2.3.1 PRODUCT 10
2.3.2 SERVICES 10
2.4 PROJECTS AND PROGRAMS 11
2.4.1 REVENUE BUDGET 11
2.4.2 ADP BUDGET 14
CHAPTER THREE HIERARCHY OF BADC 17
3.1 ORGANOGRAM OF BADC 18
3.2
ORGANOGRAM OF BADC SEED
MARKETING DIVISION
19
3.3 BOARD OF DIRECTORS 20
CHAPTER FOUR SEED AND HORTICULTURE WING 21
4.1
FACILITIES FOR SEED PRODUCTION
OF SEVERAL PROJECTS AND
PROGRAMS
22
4.2 FARMS OF BADC 23
12. 4.2.1 SEED PRODUCTION FARMS 23
4.2.2 JUTE SEED FARMS 24
4.2.3 VEGETABLES SEED FARMS 24
4.2.4 SEED POTATO FARMS 25
4.2.5 PULSE & OIL SEED FARMS 25
4.2.6
FARMS UNDER HORTICULTURE
DEVELOPMENT CENTRES
26
4.2.7
FARMS UNDER AGRO SERVICE
CENTRES
26
4.3 BADC COLD STORAGES 27
CHAPTER FIVE MARKETING MIX 29
5.1 EXTENDED MARKETING MIX (7PS) 30
5.1.1 PRODUCT 30
5.1.1.1 SEED STANDARD 30
5.1.2 PRICE 31
5.1.3 PROMOTION 31
5.1.4 PLACE 32
5.1.5 PEOPLE 32
5.1.6 PROCESS 32
5.1.7 PHYSICAL ENVIRONMENT 32
CHAPTER SIX SALES AND PROMOTION 33
13. 6.1
ANNUAL SEED DISTRIBUTION OF
BADC
34
6.2 SALES CENTRES 35
6.3 DEALERS/DISTRIBUTORS 35
6.4
THE SERVICES AND THE RATE OF
GIVING SERVICE BY THE BADC
SEED AND HORTICULTURE WING TO
INDIVIDUALS/ORGANIZATIONS
36
CHAPTER SEVEN FINDINGS 38
7.1 FINDINGS 39
CHAPTER EIGHT
CONCLUSION AND
RECOMMENDATION
40
8.1 RECOMMENDATION 41
8.2 CONCLUSION 43
CHAPTER NINE BIBLIOGRAPHY 44
9.1 BIBLIOGRAPHY 45
15. 2
1.1 INTRODUCTION
Bangladesh Agricultural Development Corporation (BADC) is the only Government run
organization which is directly related to Seed Production and Seed Marketing. It’s
Distribution Channels are spread all over the Bangladesh. It is specialized Government
Organization which is committed to support the marginal farmers with Quality Seed, High
Yielding Variety of Seed, Irrigation, Fertilizer and technical Support.
1.2 ORIGIN OF THE REPORT
Internship Program of Green University is a Graduation requirement for the BBA students.
This study is a partial requirement of the Internship program of BBA curriculum at the Green
University. The main purpose of internship is to get the student exposed to the job world.
Being an intern the main challenge was to translate the theoretical concepts into real life
experience.
The internship program and the study have following purposes:
To get and organize detail knowledge on the job responsibility.
To experience the real business world.
To compare the real scenario with the lessons learned in Green University
To fulfill the requirement of BBA Program.
This report is the result of three months long internship program conducted in Bangladesh
Agricultural Development Corporation (BADC) and is prepared as a requirement for the
completion of the BBA program of Green University. As a result I need to submit this report
based on the “The Seed Marketing Channels of BADC”. This report also includes
16. 3
information on the products and services of Bangladesh Agricultural Development
Corporation (BADC), the overview of the organization and also marketing strategy.
1.3 OBJECTIVE OF THE REPORT
The objective of the report can be viewed in two forms:
General Objective
Specific Objective
1.3.1 GENERAL OBJECTIVE
This internship report is prepared primarily to fulfill the Bachelor of Business Administration
(B.B.A) degree requirement under the Faculty of Business Administration, Green University.
1.3.2 SPECIFIC OBJECTIVE
More specifically, this study entails the following aspects:
To give an overview of Bangladesh Agricultural Development Corporation (BADC).
To focus on the marketing strategy of the Bangladesh Agricultural Development
Corporation (BADC).
To discuss the Standards and Effects of Seed Marketing on the Bangladesh
Agricultural Development Corporation (BADC).
17. 4
1.4 SCOPE OF THE REPORT
The main intention of the study is the standards and effects of marketing strategy to find,
understand and document the processes and activities carried by Bangladesh Agricultural
Development Corporation (BADC) and correlate them to get a clear picture of the level of
the overall marketing strategy. The report covers details about the marketing strategy of
the corporation. The main focus is on the analysis of the standard of marketing strategy
and effect on market. However the study is only related to the Seed Marketing Division as
I was provided an opportunity to only work in this division.
1.5 METHODOLOGY
The study is conducted in a systematic procedure starting from selection of the topic to
final report preparation. The integral part was to identify and collect data; they were
classified, analyzed, interpreted and presented in a systematic manner to find the vital
points. The overall process of methodology followed in the study is explained further.
1.5.1 SELECTION OF THE TOPIC
My supervisor assigned the topic of the study. Before the topic was assigned it was
thoroughly discussed so that, a well-organized internship report can be prepared.
18. 5
1.5.2 SOURCES OF DATA
1.5.2.1 PRIMARY SOURCES
Primary Data was derived from the practical deskwork. Interviewing the Employees also
helped me to get information directly.
1.5.2.2 SECONDARY SOURCES
Internal sources- Different documents provided by concerned officers and different
circulars, manuals and files of the organization.
External source- Different websites related to the Agriculture and online resources.
1.5.3 COLLECTION OF DATA
Primary Data was derived from the practical deskwork. Interviewing the Employees also
helped me to get information directly. Secondary data was collected from Bangladesh
Agricultural Development Corporation (BADC) websites and other related websites and
documents.
1.5.4 CLASSIFICATION, ANALYSIS, INTERPRETATIONS AND
PRESENTATION OF DATA
Some diagrams and tables were used in this report for analyzing the collected data and to
explain certain concepts and findings more clearly.
19. 6
1.5.5 FINDINGS OF THE STUDY
The collected data were analyzed well and were pointed out and shown as findings at the end.
1.5.6 FINAL REPORT PREPARATION
The final report is prepared after some valuable suggestions and my honorable advisor
gave corrections.
1.6 LIMITATIONS
The duration of my work was only three months. But this period of time is not enough for
a complete and clear study. It is because of the limitation of information some
assumptions were made. So there may be some personal mistakes in the report. Some
concerned might think that the information associated with them were confidential
enough to disclose to the external world. Depending on the feedback from members of
Seed Marketing Division, this report is prepared. Though the report would be helpful to
Bangladesh Agricultural Development Corporation (BADC) a lot, some people were
reluctant to provide feedback. Although there were many limitations I tried to give my
best effort to furnish the report.
21. 8
2.1 BACKGROUND OF THE CORPORATION
Bangladesh Agricultural Development Corporation (BADC) the successor of the East
Pakistan Agricultural Development Corporation, established under the Agricultural
Development Corporation Ordinance, 1961 (E.P. Ordinance XXXVII of 1961). The
corporation has completed 53 years of its establishment on 16 October, 2014. In 1975,
BADC was renamed as the Bangladesh Agricultural Inputs Supply and Services Corporation
(BAISSC) to distinguish the functions of the corporation from other development agencies of
the Government in the agricultural sector. But again in 1976 BAISSC was renamed as
BADC. Based in Dhaka city, BADC, an autonomous corporate body under the Ministry of
Agriculture, serves to the whole of Bangladesh and has a nationwide network of outlying
field offices down to the upazila level and at some places even below that level.
The general direction and administration of the corporation and all of its affairs are vested in
a Board of Directors headed by the Chairman. The operational set-up of the Corporation
comprises five wings. These are: Seed & Horticulture, Minor Irrigation, Fertilizer
Management, Finance and Administration. The administrative wing is under the direct
control of the Chairman, and each wing is headed by the concerned Member Director.
The mandatory or primary functions of BADC are: to make suitable arrangements throughout
Bangladesh for the production, procurement, transport, storage and distribution of essential
agricultural inputs such as seed and fertilizers and providing irrigation facilities through
utilization of surface and underground water to the farmers.
Professionals from different disciplines such as agriculture, engineering, economics,
management, computer science etc. work together in BADC. The total number of sanctioned
22. 9
posts was 25,451. But during the early 90s due to withdrawal of fertilizer management
activities from BADC and privatization of irrigation activities and also due to normal and
voluntary retirement and other reasons the number of working people and capacity of the
organization was reduced.
In 1999 through a gazette notification (published in Bangladesh Gazette on November 22,
1999) the corporation was reorganized and entrusted with some new activities on seed
production and irrigation. In 2009 the corporation is made more vibrantand is given some
more responsibilities such as providing irrigation facilities to the farmer through surface
water utilization, import of non-urea fertilizer through G2G arrangement and strengthening of
seed production activities with the task of multiplication of high yielding and different stress
tolerant varieties of seeds allocating financial support through new projects and programs.
2.2 VISION AND MISSION
2.2.1 VISION
Development of agriculture through supply of agricultural inputs and dissemination of
technologies among the farmers to ensure national food security.
23. 10
2.2.2 MISSION
- Production and supply of high yielding varieties of quality seeds of different crops.
- Transfer seed production technologies and provide services to the private sector for
development of seed industry.
- Provide irrigation facilities to the farmer through minor irrigation activities.
- Innovation of appropriate technologies for increasing irrigation efficiency.
- Built buffer stock of quality fertilizer and ensure supply of fertilizer to the farmers.
2.3 PRODUCT RANGE
2.3.1 PRODUCT
a. Seed
b. Irrigation
c. Fertilizer
2.3.2 SERVICES
Technical Support to the Farmers
24. 11
2.4 PROJECTS AND PROGRAMS
2.4.1 REVENUE BUDGET
SL Program Name
Program
Implementation Period
Sub Sector: Irrigation (No of Program.25
1
Minor irrigation development program in bishwanath and
balagonj upazilla under sylhet distreict
July,12-June,15
2
Betagi upazilla of burguna district minor irrigation
development program
July,12-June,15
3
Program for removing water logged land and irrigation
development in chaugacha-jhikargacha upazilla of jessore
district
July,12-June,15
4
Program for enhancing production by utilizing surface and
sub-surface water at Nobinogor (west) and Bancharampur
upazilla and Brahamanbaria district
July,12-June,15
5
Chattagong district sondap upazilla minor irrigation
development program
July,12-June,15
6
Chattagong district raujan upazilla minor irrigation
development program
July,12-June,15
7
Chattagong district hathazari upazilla minor irrigation
development program
July,12-June,15
25. 12
8 Narsngdi district minor irrigation development program July,12-June,15
9
Narsingdi sadar upazilla minor irrigation development
program
July,12-June,15
10
Comilla district muradnagar upazilla minor irrigation
development program
July,12-June,15
11 Bagharpara upazilla minor irrigation development programJuly,12-June,15
12
Shrinagar and Sirajdikhan upazilla munshigong district
minor irrigation development program
July,12-June,15
13
Irrigation expansion, water management & minor
irrigation development program for mithapukur & pirgonj
upazila of rangpur district
July,12-June,15
14
Arihajar upazilla of narayangong district minor irrigation
development program
July,12-June,15
15
Comilla district laksham-monohorgong upazilla minor
irrigation development programe
July,12-June,15
16
Mymensingh district sadar, trisal & gouripur upazila
agricultural & minor irrigation development program
July,12-June,15
17
Barishal district wazipur- banaripara upazilla minor
irrigation development program
July,12-June,15
18
Program for enhancing production by utilizing surface
water at nabinagar (east) upazilla minor irrigation
July,12-June,15
26. 13
development program under brahmanbaria district
19
Minor irrigation development program for gangachara
upazila of rangpur district
July,12-June,15
20 Nilphamari district minor irrigation development program July,12-June,15
21
Bogra districts chor area minor irrigation development
program
July,12-June,15
22
Bogra districts sariakandi, sonatola & dhunot upazilla
minor irrigation development program
July,12-June,15
23
Barishal district babugong – muladi upazilla minor
irrigation development program
July,12-June,15
24
Kishoregong district haor area minor irrigation
development program
July,12-June,15
25
Program for mitigation of water logging and minor
irrigation development in noakhali district
July,12-June,15
Sub Sector: Crop (No of Program: 07)
26
Production of Improved Cereal Seeds through Seed
Multiplication Farms.
July,14-June,15
27 National Vegetable Seed Program. July,14-June,15
28 Buffer Stock of Seed and its Management Program. July,14-June,15
29 Procurement, Processing and Distribution of Improved July,14-June,15
27. 14
Cereal Seeds Program
30
Improved Cereal Seed Production Through Contract
Growers.
July,14-June,15
31 Jute Seed Program. July,14-June,15
32 Agro Service Center. July,14-June,15
Total (32 programs)
2.4.2 ADP BUDGET
Sub Sector: Crop (No of Projects: 10)
Sl. No. Name of Project
Project Implementation
Period
1 Integrated Quality Horticulture Development Project July10- Dec15
2 Tuber Crops Development Project July 10-June15
3 Enhancing Quality Seed Supply Project Junuary11-June16
4
Construction of Rubber Dams in Small and Medium
Rivers for increasing food production project.
July 09-June16
5
Mujibnagar Integrated Agricultural Development
Project
July 11-June16
6 Establishement of Seed Multiplication Farm in the July 11-June15
28. 15
Southern Coastal Region (Barisal & Patuakhali)
7
Integrated Agricultural Productivity Project (BADC
Part)
July 11-June16
8
Pirojpur-Gopalganj-Bagerhat Integrated Agricultural
Development Project (BADC Part
July 12-June17
9
Maintenance, Rehabilitation of BADC's Existing
Fertilizer Godowns and Strengthening of Fertilizer
Management Activities Project
July 13-June18
10
Establishment of pulse & oil seed Multiplication Farm
& Seed Processing Centre of Subarnzchar Upazila in
Noakhali District
Feb14-June18
Sub Sector: Irrigation (No of Projects: 07)
Sl. No. Name of Project
Project Implementation
Period
1
Project of Activating Inoperable Deep Tube Well of
BADC for Irrigation
April/10-June/15
2
Greater Dhaka Zilla Irrigation Area Development
Project (2nd Phase)
July/10-Dec/15
3
Pabna-Natore-Sirajgonj Minor Irrigation
Development Project
March/11-June/15
4 Greater Faridpur Minor Irrigation Development July/11-June/15
29. 16
Project.
5
Survey and Monitoring Project for Development
of Minor Irrigation (3rd Phase)
July/11-June/15
6
Eastern Integrated Irrigation Area Development
Project
July/12-June/17
7
Modern Minor Irrigation Expansion Project in Greater
Rangpur Districts
July/13-June/17
33. 20
3.3 BOARD OF DIRECTORS
Internal Officio : Designation
1. Chairman
Bangladesh Agricultural Development Corporation (BADC)
2. Member Director (Minor Irrigation)
Bangladesh Agricultural Development Corporation (BADC)
3. Member Director (Finance)
Bangladesh Agricultural Development Corporation (BADC)
4. Member Director (Fertilizer Management)
Bangladesh Agricultural Development Corporation (BADC)
5. Member Director (Seed and Horticulture)
Bangladesh Agricultural Development Corporation (BADC)
External Officio :
Designation
6. Registrar
Department of Cooperatives &
Member, Board of Directors, BADC
7. Director General, BRDB &
Member, Board of Directors, BADC
Member-Secretary:
8. Secretary
Bangladesh Agricultural Development Corporation (BADC)
43. 30
5.1 EXTENDED MARKETING MIX (7PS)
o Product
o Price
o Promotion
o Place
o People
o Process
o Physical Environment
5.1.1 PRODUCT
The product of BADC is Seed of different crops. The seed is High Quality and High
Yielding. The seed quality is maintained strictly. So, they follow the seed standard system.
The seed standard is followed strictly.
5.1.1.1 SEED STANDARD
Criteria
Rice & Wheat Seed
Breeder Seed Foundation Seed
Certified/Truthfully
Labeled Seed
Pure Seed (Minimum) 99% 97% 96%
Other Seeds (Maximum) N/A 1% 1%
Seed of Other Crops
(Maximum Numbers)
2/Kg 5/Kg 10/Kg
Weeds Seed (Maximum
Numbers)
2/Kg 8/Kg 10/Kg
44. 31
Criteria
Rice & Wheat Seed
Breeder Seed Foundation Seed
Certified/Truthfully
Labeled Seed
Portion of Matter
(Maximum)
1% 2% 3%
Germination Potentiality
(Minimum)
Rice 80% and
Wheat 85%
80% 80%
Humidity (Maximum) 12% 12% 12%
Then the seed is packaged in their own bags, which is labeled with their own Brand Name.
5.1.2 PRICE
The Price of Seed is fixed centrally. The price is fixed by the cost and subtracting the
subsidies. So, the farmers do not feel burden to collect the quality seeds.
5.1.3 PROMOTION
The BADC always gives subsidies to the farmers. They plant new varieties in the farmers’
field free of cost. If the farmers feel happy with the variety then they offer price for next
cultivations. They always give advertisements in print and electronic media. The officials of
BADC attend in various Television and Radio Programs which are related to agriculture.
45. 32
5.1.4 PLACE
The Distribution Channels are spread over the whole country. There are Sales Centres and
Distribution Centres all over the country. The Distributors are centrally approved. The
farmers are directly related to the Distributors. The farmers can buy the seed from the
distributors by paying the price that is centrally fixed.
5.1.5 PEOPLE
The Management and the Employes are dedicated to their duties and responsibilities. They all
are friendly in working relationship and they help each others. They always dedicated to the
farmers and common people. So, they are very helpful to the customers/farmers.
5.1.6 PROCESS
The Field Offices are directly related to the farmers and help them all together. When the
farmers face any problems and difficulties they can go for technical assistance to the BADC
officials and staffs. They serve the farmers very cordially.
5.1.7 PHYSICAL ENVIRONMENT
The physical environment is very comfortable for the customers and the officials and staffs
make the environment easy for help seekers.
48. 35
6.2 SALES CENTRES
There are 100 Sales Centres all over the country.
6.3 DEALERS/DISTRIBUTORS
The whole country is under coverage of the umbrella of Seed Distribution Channels of
BADC. The Total Number of BADC Seed Dealer is 8056.
49. 36
6.4 THE SERVICES AND THE RATE OF GIVING SERVICE BY THE
BADC SEED AND HORTICULTURE WING TO
INDIVIDUALS/ORGANIZATIONS
Serial
No.
Types of Service Unit of Service
Active Service
Charge
1 Truck Loading/Unloading Per Kg TK. 0.10 (Ten Paisa)
2 Seed Cleaning Grading Per Kg TK. 0.10 (Ten Paisa)
3 Seed Weigh and Packaging Per Kg TK. 0.10 (Ten Paisa)
4 Seed Drying Per Kg Per % TK. 0.20 (Twenty
Paisa)
5 Bag Handling while Seed
Drying
Per Kg TK. 0.05 (Five Paisa)
6 Fumigation Per Kg Per Use TK. 0.10 (Ten Paisa)
7 Seed Preservation (General
Warehouse)
a) Per Kg for 1st
6 Month TK. 3.00 (Three
Taka)
8 b) Per Kg for the next every
Month
TK. 0.30 (Thirty
Paisa)
9 Seed Preservation (De-
Fumigation)
a) Per Kg for 1st
6 Month TK. 10.00 (Ten Taka)
10 b) Per Kg for the next every
Month
TK. 1.00 (One Taka)
11 Humidity Test of Seed Per Sample TK. 2.00 (Two Taka)
12 Purification Test of Seed Per Sample TK. 5.00 (Five Taka)
50. 37
Serial
No.
Types of Service Unit of Service
Active Service
Charge
(Analytical)
13 Germination Test of Seed Per Sample TK. 10.00 (Ten Taka)
14 Seed Sample Collection Per Sample Per Kilometer or
it’s portion
TK. 10.00 (Ten Taka)
15 Seed Packing (Seed Filling
and Weigh)
Per Kg TK. 0.10 (Ten Paisa)
16 Seed Packing (Stitching) Per Kg TK. 0.10 (Ten Paisa)
Serial No. 1 to 7 of above list Services are for Rice, Wheat, Maize & Pulse-Oil Seeds
and Serial No. 8-14 Services are for all other Seeds.
Interested Service Seeker individuals/organizations can directly contact with the
Local Service Providers Office of BADC to know details.
52. 39
7.1 FINDINGS
Bangladesh Agricultural Development Corporation (BADC) is the only Government
Organization which is related to seed production and seed marketing. It is also related
to Irrigation and Fertilizer Management.
As BADC is the only organization, which is related to both seed production and seed
marketing it would have the major market shares. But, it has only 36% of the market
shares. It is a very small portion of the market shares. The other major portion is
covered by the individual farmers and the Private Farms.
It happens because of the weak marketing strategy of BADC. They follow the classic
marketing strategy.
There are lack of marketing skills of the officials and staffs of BADC Seed
Marketing.
There is lack of combination and coordination between BADC and the other private
Agriculture related organizations & farmers.
There are only daytime services hours. But farmers face the problems anytimes of the
day.
54. 41
8.1 RECOMMENDATIONS
At this time of competition they must go for the newest version of marketing strategy
if they want more success. They could follow the Integrated Marketing
Communications Strategy.
BADC could promote seed technology by providing training and technical supports to
agricultural specialists and professionals, farmers and workers, and private seed
growers and merchants in seed production, processing, storage, marketing and use of
high quality seed.
BADC could monitor, control and regulate the quality and quantity of seeds produced
as well as development and commercialisation of the seed industry.
BADC could develop and maintain improved crop varieties with special emphasis on
those suitable for high-input and high-output agriculture.
BADC could multiply and distribute, on a timely basis, to all farmers sufficient
quantities of quality seed of improved high yielding varieties that are resistant or
tolerant to disease and insect pests.
There could be skill development training programs for the marketing people of the
BADC.
The seed price could be more farmers oriented and tolerable for low income farmers.
55. 42
BADC could promote farmer’s acceptance and use of improved varieties of seeds.
They could promote, through education, training and financial supports, balanced
development of public and private sector seed enterprise.
BADC could start 24/7 hours services for the farmers.
Improved varieties of seeds and planting materials could be procured and introduced
in the country by allowing their import, especially through private seed entrepreneurs.
For this purpose, business contracts, including joint ventures, could be encouraged
between private enterprises and foreign seed companies.
56. 43
8.2 CONCLUSION
Bangladesh Agricultural Development Corporation (BADC) is the only Government
Organization which is related to seed production and seed marketing. It is also related to
Irrigation and Fertilizer Management. The Internship Report based on the “The Seed
Marketing Channels of BADC” is related to only Seed Marketing Division rather than whole
Seed Wing and other Wings. This report does not reflect the whole BADC. It only shows the
portion of the Seed Marketing Division. There may be some unrecognized mistakes because
of the data collection from some of the unconfirmed sources. Other than it is an authentic
report.