The document discusses research conducted online to inform the creation of a movie trailer. Wikipedia was used to research conventions of different media trailers and find ideas for timing, music, and genre. Researching chick flick trailers on Wikipedia helped determine conventions that could be utilized. YouTube was used to view trailers of similar genres to gather inspiration and ask questions about videos. Polldaddy was selected to include a poll on the research blog due to its ease of use. Wordpress was chosen as the blog platform to organize and display research findings in categories and by date.