The document discusses crowdfunding and keys to successful crowdfunding campaigns. It is authored by Lloyd Melnick, founder of Flow Spark Studios, a digital and mobile startup. He draws on his experience at Indiegogo and with his condom brand Big Richard. The keys to success are outlined as having a compelling story and video, building an email list, and offering a great product or project. His studio's game Danger Rabbit is provided as an example and they are seeking investment partners.