The document discusses the importance of language in social media engagement strategies for tourism in Austria. It highlights the varying levels of social media participation across different demographics and regions, citing statistics from Forrester Research. The emphasis is on using localized communication to effectively connect with potential guests.

2. Language is Element of Success

3. TripAdvisor-Forum on austria.info

4. The Austrian NTO on Facebook Steps of Engagement Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations Source / in cooperation with: www.olafnitz.net

5. Facebook „Newsletter“

6. Insights on Fan Pages

7. Who is using Social Media? Creators Critics Collectors Joiner Spectators  The percentage differs in every country! 24% 37% 21% 51% 73% 14% 19% 6% 29% 49% 9% 12% 4% 21% 38% USA EU De Jap Percentage adults 18+, multi-answers possible source: Forrester Research 2009, http://www.forrester.com/Groundswell/profile_tool.html 34% 30% 11% 26% 69%

8. Listen – but regional

9. Talk – in customer‘s language

10. Support potential Guests

11. connect with [email_address] on XING, LinkedIn, Facebook, Twitter.com/Joebertl