international marketing ppw

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The document outlines Jamaica Inn's international marketing plan, which includes email blasts, social media campaigns on Facebook, Instagram, Groupon, TripAdvisor and LivingSocial, and measurement of engagement and conversions across these channels. It also includes a budget and schedule from May to November 2014 that allocates over $37,000 to social media management and marketing assistance, with an additional $12,000 budgeted for email blasts.

JAMAICA INN
INTERNATIONAL MARKETING PLAN
Sarah Wick & Andrea Krizankovicova

EMAILBLAST
Jamaican Jerk Festival
Jamaica
Inn

FACEBOOK
Jamaica Inn
Jamaica
Inn
Jamaica Inn

MEASUREMENT OF CAMPAIGN
 Opened emails, click-through rates, & conversions
 Facebook Insights
 Instagram likes, hashtags & click-through rates
 Groupon, TripAdvisor, & Living Social
 Bookings, reviews, statistics on sights
 Google Analytics tracking on all sites

BUDGET&SCHEDULE
Jamaica Inn Marketing Budget & Schedule
May 2014-Nov 2014
Jun Jul Aug Sep Oct Nov Total
Social Media
Management
(40hrs/week) 4,302 4,302 4,302 4,302 4,302 4,302 $25,812
Marketing Assistant (40
hrs/week) 1,887 1,887 1,887 1,887 1,887 1,887 $11,322
Market Research Total
$6,189 $6,189 $6,189 $6,189 $6,189 $6,189 $37,134
Marketing
Communications
Email Blast (100,000) 2,000 2,000 2,000 2,000 2,000 2,000 $12,000
Total Marketing Budget $8,189 $8,189 $8,189 $8,189 $8,189 $8,189 $49,134

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