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International MARCOM fails and WhyConsider the International Mark.pdf

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International MARCOM fails and Why? Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors? Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, and format. What encoding might take place to deliver that message in Brazil (a high-context culture).

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International MARCOM fails and Why? Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors? Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, and format. What encoding might take place to deliver that message in Brazil (a high-context culture)

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