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Tasly Pharmaceutical Ltd.
Tianjin, China
Summer 2015
By: Jose Echevarria
Table of Contents
Tasly Pharmaceutical Ltd. 1
Interning at Tasly 5
SWOT Analysis 7
Adventures in Tianjin 11
Academics at TJFSU 19
What I learned 30
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This summer I had the pleasure of Interning at Tasly Pharmaceutical Ltd. in
Tianjin, China. I am a young Latino male from Connecticut who has never left my
country, the United States except for on a few brief occasions to the Caribbean. As most
would expect this experience was very new and exciting for me both professionally and
to my personal life. Being in China was a grand experience as I was able to see for my
own eyes what form the effects of the economic growth takes in person. I was able to see
the development of many businesses and the rapidly increasing quality of the
infrastructure. The scale of many businesses was large compared to American businesses
and the number of online shoppers outnumbers those in the United States by a large
amount indicating that it is the future of businesses in China. I learned much about the
people and their culture.
Traditional Chinese Medicine: is a set of natural herbal remedies unique to the Chinese
culture and practiced for thousands of years by many faithful consumers to the
effectiveness of such medicines.
Tasly Pharmaceutical Ltd.
Tasly Pharmaceutical is a large company based in Tianjin that creates Traditional
Chinese medicine products along with other projects. The size of the headquarters was
overwhelmingly huge and in my time there I was still not able to see all of it perhaps not
even half. I believe that the size itself shows how successful the company has come to be
from its humble beginnings. Indeed Tasly has cultivated the Chinese people’s
appreciation for their traditional medicine in attempts to keep its pureness but advance its
effectiveness. The products are made from pure ingredients only condensed in forms easy
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to consume unlike many other pharmaceutical products around the world. The aim is to
benefit users while skipping on the side effects that are common in many medicinal
products. Tasly through these methods has been a huge success in the Chinese market
and popular with people of all ages.
We were introduced to four Traditional Chinese Medicinal products in the form of
capsules for our assignments. The first of these products was the Pro heart Plus
compliments a healthy diet and aids in improving blood circulation. The next is called
Re-Memory Plus a capsule that aims to counter the affects of memory loss common is
people ages 45-49 that on average decline 3.6% in memory retained. This product
promotes a strong memory, which then in term supports more clarity, focus and
concentration. Immunotain Plus is the next product, which strengthens the immune
system and is created by utilizing valuable properties of the reishi mushroom. The last of
the DeePure capsules is the Energy Power Plus which has yet to officially launch on the
Tasly website but nonetheless we were able to try and was also part of our assignments.
As the name implies the product is meant to give the users a kickstart in energy and is to
be used to compliment a meal.
Asides from the traditional Chinese medicine products they are also the holding
group for other products such as Guotai liquor a form of baijou or traditional Chinese
spirit, which is one of the most popular alcoholic beverages to consume. Many people
may find themselves at a business dinner toasting the drink in celebration for an
accomplishment with their fellow employees chanting “gambei!’ as a toast. Asides from
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business dinners many elderly and some young people partake in drinking baijou with
their friends for recreational purposes.
Finally, Tasly also introduced to us their DeePure tea and their own brand of
water. The DeePure tea is a form of Pu’er tea (hence the name), which is conveniently
sold in cans for fast and easy consumption. Pu-erh tea is one of the most popular teas in
China and I myself was treated to drinking it freshly made on multiple occasions by both
my hosts at Tianjin Foreign Studies University and during breaks in my Tai Chi course.
Indeed the tea is very popular and in my opinion great tasting even unsweetened. Tasly’s
DeePure tea was also being introduced in powder forms for those customers that wish to
mix a packet of the product in their water bottles or perhaps boil it into a pot in order to
drink it hot as most Chinese people prefer to drink their tea (and drinks in general). The
Tasly DeePure water did not seem like anything special at first although it was very
smooth and refreshing however the process the water goes through before being bottles
and distributed is a unique one. All of the water used for distribution must always come
from one specific mountain located in the northern mountainous regions of China. This
water is special because the water is then placed in a stasis where the molecules are
maintained smaller than typical water molecules, which are then more quickly and easily
absorbed into the body’s cells. In fact this is why the label sports the phrase cellular
vitality. I believe that this high quality water could be a huge international success
however, as of now Tasly is not planning on distributing this product Internationally
because of the limited source of its origin. The most similar product I know of is Fiji
water, which is extracted from a natural aqueduct in the Fiji Islands. Fiji water however,
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IS distributed internationally, which spurs the thought in me that it may perhaps be
possible to do the same with the Cellular Vitality water from Tasly in the future.
The rest of the products will be the focus for this analysis because they also hold
potential for breaking through in foreign markets and Tasly is planning on ways to
introduce them to both American and European markets. It is important to know that all
of Tasly’s products undergo six qualification stages in order to ensure the highest quality
and integrity. These six practices are: good agricultural practice, good extracting practice,
good manufacturing practice, good clinical practice, good laboratory practice and good
supply practice. It is important for Tasly to make sure all of their products are created
from all natural non-chemical products that can be manufactured in a constant sustainable
quality. To ensure this Tasly has top professionals and manufacturing equipment to
deliver on these requirements.
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Interning at Tasly
As mentioned before it has now become the commonly increasing trend for
Chinese consumers to purchase most of their desired products in online shops therefore it
was important for Tasly to make sure that their site was in good shape for customers to
order from. This being a major factor in their future success Tasly asked us the interns to
help renovate their website to make it more attractive and convenient for consumers to
use and order products. We helped not only give design suggestions for easier navigation
but also gave suggestions on how to let people know that Tasly is an option for those that
do not know of the company. We also helped renovate their international site for
costumers in the United States. We fixed many grammar mistakes and simplified
descriptions of each product, as many literal translations are unappealing due to run-on
details.
Product:
Our major assignment as interns in at Tasly was to split in two groups and help
them think of ways to break into the United States market. My group was tasked with
doing so for the DeePure capsule line mentioned previously. For this assignment I was
brought back to many concepts I had learned in my Marketing 201 course, which covers
a broad spectrum of marketing concepts. It required me to think as a consumer. I had to
ask myself: what would make these products appealing to me? Using marketing research
methods we were able to think of applicable ways to help execute a strategy.
Place:
For starters we planned on marketing our products to the top 20 health conscious
metropolitan areas in the United States. Some cities included were Seattle, Boston,
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Hartford, Washington D.C (number 1), Baltimore, Miami, San Francisco, San Diego, Los
Angeles and more. It makes sense to start off in the most health conscious cities because
many people would be more willing to try new health products such as the DeePure Plus
line. By hitting these areas with these products there is a bigger chance of succeeding
highest sales possible on introduction. As for places to distribute it was best to do so in
heavily populated Asian areas of the United States as the products are Chinese and they
may play a key role in popularizing the products. As sources of distribution we chose
Vitamin Shoppe, Walgreens, CVS, Fitness clubs and spas. Another idea was to have
vendors at Kiosks in local malls to distribute the products while summarizing their
benefits. These places are ideals for for people in search of these products. Many people
visit Vitamin Shoppe and GNC in search of products to compliment their workout
routines and overall nutrition, which is why these places may be useful.
Promotion:
In order to promote the products we thought it best to feature them in home,
health and fitness expos, morning TV shows, health magazines, discount labels and
doctor recommendations. One other way they can utilize is multi level management or
network marketing in which customers can either sell products to others for promotion or
simply choose to purchase them for themselves. This strategy builds a chain of people
who will then become aware of the products and their benefits while spreading the
knowledge to others through their own experiences. These are fit for penetrating the
United States market successfully with the DeePure Plus capsule line. I think many
Americans would see the benefit of using daily supplements knowing that they do not
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have to fear any side effects. One strategy I learned in marketing 201 is to place these
DeePure brand products in an exclusive section where people may be attracted to similar
to how many can see a cardboard stand branded with Tostitos brand products in super
markets. This draws customer attention and may draw them to ask questions about the
products and their benefits.
Price:
As for price Tasly would not disclose their planned retail price however in
comparison to the typical health supplements we thought customers would be
comfortable with paying $10-$25 depending on insurance implications for each bottle of
the DeePure Plus line.
SWOT Analysis
Strengths:
Tasly has strengths that it utilizes and may work to the benefit of their
international plans for the future. For starters all of their TCM products are natural and
that gives them an advantage, as consumers will have access to products beneficial for
their health without the common side effects. Tasly also has undergone inspections by
the FDA and is in process of completing different stages. It takes many years for products
to be officially licensed by the FDA however Tasly’s products look to yield promising
results. The products are also manufactured and created with the most modern
technological methods showing that quality is a high priority. Consumers will be
comfortable knowing that their Tasly products will provide them with top of the line
results. The TCM products are also made in easy to consume forms for convenient daily
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use rather than taking the raw materials and preparing them at home. Tasly’s products
can be taken every day and will cause no harm. The products are useful for preventing
and curing diseases so if taken daily one can expect to live a healthier than normal
lifestyle. It is also important to note that Tasly has a diverse product line which not only
include TCM but the spirit known as baijou which has its own health benefits with
moderate consumption. Baijou helps clear the blood of toxins and improve blood flow.
The DeePure tea also has the potential of breaking into foreign markets with similar
success as green tea has. As green tea grew in popularity many brands such as Lipton
started to make their own for distribution. It is possible that the same may happen with
Pu’er tea but with Tasly as a flagship representative for the style of tea it may retain its
place as the most popular brand to buy from. Heart disease has been the leading cause in
American deaths for many years and an advantage that Tasly products has is that many
prevent such illnesses from becoming a problem for common users. I believe Tasly has
the potential to use their strengths and even improve on them as they learn more about
their future target markets and the consumers they consist of.
Weaknesses:
Along with their strengths Tasly has a few weaknesses as well worth mentioning.
For example although registering the products to be approved by the FDA is a good thing
it still is only undergoing the testing fazes and because it will take a long time to be fully
approved consumers may look to products that are already approved to get their
supplements. Tasly will also be an unknown foreign brand to Americans and Europeans
and there will need to be a level of trust and prestige built before it can solidify success.
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Although the products being natural and not having side effects sounds attractive to
health conscious consumers many others will be skeptical since the typical products they
already buy may work faster. TCM products are meant to be taken with patience so that
consumers may feel the results gradually as opposed to many chemically manufactured
drugs that are designed to cure immediate ailments. These factors can all contribute to a
bad run in foreign markets for Tasly but if marketed well can be flipped on their heads.
Opportunities:
Tasly has many opportunities in the American market because there are no known
TCM companies in the United States. They also have the opportunity to market their
products against chemically manufactured ones in order to show potential consumers that
they are the healthier option in the long run. They can steer American towards choosing
naturally made medicines over chemically made ones. Another good chance is that the
products can be taken daily and without side- effects, Tasly has the opportunity to market
to both children and adults as potential consumers. Another opportunity is to provide
sponsorships and endorsements while perhaps even having celebrity users become
ambassadors for the brand. After breaking the ice with their introductory products Tasly
may gain the opportunity to market the rest of their products in the United States. I
honestly believe that Tasly has the potential to differentiate them and become successful
in a country like the United States that is becoming more and more health conscious.
Threats:
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With the opportunities also are threats to bear in mind for Tasly. One such threat
is the existence of already established brands, which hold a “go to” place in the minds of
many consumers. For example when someone has a headache or pain they often either go
or purchase a well-known brand like Advil or Tylenol, which have fast acting results.
Tasly may also invest in advertisement however the fees are expensive and if
unsuccessful may prove to be a waste. As Tasly’s products are foreign they have the
potential to be more expensive which may cause consumers to look past the product for a
cheaper option. There are already established products that try to do what Tasly does and
it may be a bit of an uphill battle for Tasly in the market. Although, the market for dietary
supplements is growing it is at a small rate and will be the largest factor to take into
consideration for Tasly. They will have to decide if they think it is worth breaking into
the market in the first place or not at all.
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Adventures in Tianjin
I had the pleasure of experiencing a month long trip to china with five other
college students from the United States. The students’ names were Sydney Einstein,
Mason Powers, Jenna Braca, Alexandra Castro and Kate Scewczyk. All group members
were from the states of Connecticut, New York and New Jersey with two from each state.
Sydney, Alexandra, Jenna, and I went to Tianjin through the program offered at
Quinnipiac University where we attend whereas Mason and Kate were two students from
Sacred Heart University in Fairfield. Through this trip we were able to interact with each
other and discuss our experiences. We had many fun times during our experience in
Tianjin along with the pleasure of working on assignments together and learning how we
each think. We had good times and rough times but no matter what we always supported
each other when it came down to it. We prevented each other from getting into trouble or
even getting ripped off at vendor shops when bargaining. Overall I appreciated
everyone’s company on this journey that I won’t soon (or ever) forget. I am happy to
have had this experience with my group. I will now commence to elaborate on my time
spent in Tianjin but first I must mention that I have met many people in my short time in
China and therefore some names will be left out due to me forgetting. I respect everyone
who I had the pleasure of meeting through this experience and am eternally grateful.
China is a country holding up to 5000 years of recorded history, the longest of any
country in the world. Before having taken my trip to Tianjin for my internship at Tasly
Pharmaceutical I had preconceptions of China that were based on western perceptions
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and representations. I had imagined China being a very tradition driven culture with
people using ancient gestures. Of course what we see in the United States of China are
martial arts movies, stories of boys being preferred over girls (causing mistreatment) and
of course communism. I had so many expectations of witnessing how these things are put
into play in the everyday lives of the Chinese people. As it turned out all of these
questions I had were forgotten because that land that I pictured in my head did not exist.
Tianjin was in many ways similar to New York in the way that it was very modern and
had a dense population. There were taxis everywhere and stores on every corner. There
were large-scale buildings and people walking dogs as if it were a western country. Many
buildings were built European style and maintain a long history. There were many banks
and fast food places such as MacDonald and KFC seemingly endlessly. The modern parts
of the city were balanced out with lakes and ponds decorated with traditional style
architecture for locals to relax and go on walks or paddle boats. Chinese people young
and old like to stay active and you will see many of them hanging out in groups.
Describing my experiences in China can often be difficult because it is if I had
lived another life in the month that I was there. There were so many diverse activities that
my group and I were involved in daily from sightseeing, shopping, traveling, going to
restaurants and much more. Overall my experience was amazing and I can say that it was
my first time ever being out of the Americas and for that reason I thought it was best for
me to have experienced this journey on the other side of the world.
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From our arrival until it was time to depart and end our journey I had this feeling
of never having really accepted that I was in China. It was an experience that was so new
to me that a part of me could not accept it. Even now as I write this I reminisce on my
time there and how it felt like a dream. I would really enjoy going back to Tianjin
someday perhaps in the next two years. We first arrived to Tianjin foreign studies
University 3 hours after leaving Beijing. It was a long drive and many of us were
exhausted. Professor Gao met up with us in the recession hall and briefed us on our living
quarters and how to make the stay less difficult. We were accommodated extremely well
especially compared to Chinese students as we were assigned hotel rooms on the top
floors of the building. We received a university card for entering our rooms as well as a
meal card similar to a Qcard in its function. After being briefed on our living details we
were let go to rest. I had an adrenaline rush all night from being in such a new place that I
instead went outside the dorm to call my parents and let them know that I was safe and
sound. I told them how excited I am and after a few exchanges of words and sentiments I
hung up the call. It wasn’t long after that I started to make friends the same night I
arrived. They were international students from Italy, Iran and France who were very nice
and invited me to go sightseeing. I quickly went upstairs to invite mason and the girls as
well with all of them too tired except for Mason. It was then that we got to see how
miraculous the city life is in Tianjin. It was totally the opposite of what any of us
expected. We had much fun talking to the international students and learning why they
themselves were at the university. We told them we were only there for a month and they
promised to help us have a good time.
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I did not feel uncomfortable at all interacting with the Chinese people. For the
most part Chinese people were helpful even if they did not speak English. I was able to
get by in shops and small restaurants by just using my basic knowledge of Mandarin.
Many of them were impressed by my pronunciation, which I accredit to me already
knowing two languages. The few practical phrases were enough to get me by. At shops I
would only need the phrase “duo shao chen” (how much money?) and the memorization
of numbers to make successful interactions. However, many shop vendors expect tourists
and carry a calculator on hand to crunch in the numbers anyway. Vendors were very nice
for the most part and in one instance one had returned a bad I accidently left behind while
I was purchasing refreshment on Culture Street in Tianjin. One thing that may disturb
visitors to Tianjin may be the odors of trash, waste and pollution that persist. Many areas
towards the central part of the city are kept clean and appealing to the eye however, many
back roads commonly hosting lower class locals are not renovated and may carry these
bad smells due to the accumulation of waste from small businesses and homes in the
same spot. We came to find this out on our many trips to a local fried chicken shop
behind the University which me and Mason nicknamed “la de bu la de” or spicy and not
spicy because it is the way we ordered out chicken sandwiches there. The street was
nicknamed stinky street by international students for obvious reasons however the food
was so good we could not resist. There were no road rules or at least it seemed as such
because crossing the street is dangerous. Pedestrians do not have the right of way and
crossing the street resembled a game of Frogger for a beginner. However I was able to
learn and eventually cross on my own confidently.
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Perhaps my favorite place to visit in Tianjin was a coliseum-like complex in
which many European style restaurants and shops were located in a circular area.
There was a joint restaurant called Smoki’s, which served American food on one side and
Italian food on the other. The food and service was great and the group and I enjoyed a
nice dinner there. Some other activities we did in Tianjin were visiting the Silk Road and
dinosaur museums. Both were intriguing experiences especially the Silk Road in which
we viewed many ancient pieces of Chinese architecture and art many of which had
ancient forms of Chinese written on them. We tried many different foods popular among
the Chinese including steamed dumplings, pot stickers and hot pot. The dumplings and
pot stickers quickly became a favorite for us however the hot pot made us feel some
concerns because it was basically a pot with boiling water in which many ingredients of
choice are tossed in leaving an unhealthy broth behind fir the next items to be put in.
Nonetheless we enjoyed the foods and the generosity offered to us by Professor Gao and
our guides.
During our stay we also were taken on short tours to both Boeing and AirBus in
Tianjin. Tianjin being the large city that it is caused out transportation to both companies
to be around 2 hours each. The tours however lasted no longer than 30 minutes. This was
disappointing for me because we did not get to learn as much as we would have liked but
it was certainly interesting seeing planes being pieced together at AirBus plus we
received a small walk around tour at Boeing which showcased some advanced
technology used on the planes for effectiveness and cost-cutting. We also received
another tour of a Chinese food company that sells cooking oils ad other products for
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homes. On this trip the Chinese students from out University came along and we got to
get to know them as well on the trip to the factory.
Chinese students are very hard working individuals that take their family’s honor
very seriously. Most students still attending the universities do not partake in nightlife
since it is forbidden to be outside of their dorms past 11:00pm. For this reasons many
choose to be solely dedicated students. From my observations I gathered that the rules
were stricter towards females. Girls were not allowed to dye their hair, paint their nails or
pierce their ears. Some mentioned that Professor Gao himself forbid them from doing so
and although their was no consequence they still chose to respect him by obeying. Most
of our guides were girls and they were very sweet and helpful to us. I think the group
would agree that our guide Lillian was most dear to us. She spent almost everyday with
us at dinner and assisted us in bargaining at shops making sure we got the best prices.
When we were offered to participate in an activity we would not hesitate to ask professor
Gao if she could come along. Another of our guides who was a great friend to us was
Tony who accompanied us to work at Tasly everyday and took us to eat Hot Pot and
massages. All of our guides were great people and I hope that they live great lives if I do
not get to see them again. They truly made this experience a special one.
Shanghai was to be a major highlight of my experience in China, Unfortunately
due to the cost and bad weather as well as time for transportation me and Mason had
decided it was not worth it to go to Shanghai and luckily we did not regret out decision.
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Instead we got the opportunity to experience a Buddhist temple. The temple was beautiful
and had many shrines each containing a different Buddha to pray to. I was able to
purchase a bracelet prayed on by a priest, which I have been wearing everyday since.
Near the temple was conveniently located the riverside mall. The riverside mall was by
far the largest mall I have ever seen in my life. In the mall were stores familiar to
westerners as well as some original brands. What shocked me is that as dense of a
population in Tianjin as there is there were virtually no people at any of the stores. As it
turns out most Chinese people nowadays prefer to do most of their shopping online which
is predicted to cause major problems for distributors in stores.
Asides from getting tours and becoming friendly with Chinese students we also
got the opportunity to interact with international students from Iran, Italy, Cuba, Florida,
U.K, Japan, Spain, Russia, France and South Korea. The international students were
helpful in teaching us a few useful phrases in Mandarin but they also showed us around
Tianjin to some good restaurants and gave us insight on how it is that they manage to be
away from home for so long. It made me realize that a life in China is achievable for a
foreigner and quickly sparked an interest in me to perhaps do the same once I graduate
from Quinnipiac University. Surprisingly the international students at Tianjin Foreign
studies University weren’t much different than American students. They are typically a
few years older than their American counterparts of the same age it seemed. However,
they did like to enjoy the nightlife when they had the chance to get away from their
studies, which seem difficult due to the fact that most classes are taught in Mandarin.
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Thus students must balance keeping up with the language while learning material
pertaining to each class.
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Academics at TJFSU
Marketing (Day 1):
Asides from all of the exploring and fun we had in Tianjin we also were given
lectures and classes that were both interesting and relaxing. Our first class was a
Marketing class with Chinese students, which was taught in English. The lecture was
about three hours long but it was an active environment and so the time passed quickly.
During the class differences between eastern and western cultures were highlighted in
order to determine how marketing strategies may differ. We were shown charts that
illustrated statistics to support the information the professor was giving us. We were then
put n groups and asked how we can bring a western company like Ben and Jerry’s to
China and makes it successful. We were then put to a vote to ask which group the
students preferred. Each group went over the four P’s of marketing and illustrated their
points by backing them up with cultural facts supporting the effectiveness of their
methods. For example the products (ice cream) had to be likened to what Chinese people
prefer to eat so one suggestion was to modify flavors exclusively for the Chinese market.
For place we chose heavily crowded city areas especially during summer where many
Chinese people will stop by to get a scoop of ice cream. For price we wanted to aim a
little higher to show off the quality. This is because in China many people are starting to
show off their social status by driving luxury cars and buying pets as westerners do.
Therefore higher quality ice cream will be seen as something worth paying for. As for
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promotion we thought it would be a good idea to give the first 100 ice cream cones away
for free during the introductory faze to get people to first try the ice cream and come back
once they crave it again. I think that all of the groups followed through pretty well with
this assignment. Mason’s group (Pink Dragon) came in at first place with 9 votes and my
group (Sweet and Cool) came in second at 7 votes. The girls did not do so well but I
could not help to think that there was a bias in the class as the Professor mentioned
herself that boys try harder for some reason. Perhaps it is a cultural thing she was
referring to however, the experience was great and getting to know the Chinese students
and working with them was a great opportunity to delve into something new.
Marketing (Day 2):
We did not have marketing class again for another week or two and this time it
was similar only we focused a broader topic of promoting a type of business to get people
to choose it over the competition. This time mason and me were grouped together and we
chose to do the clothing industry as well as banking. For clothing we thought the most
important aspects were convenience, speed and price. Therefore after learning that most
Chinese prefer shopping online we decided to mention that it would be best to have a
strictly online store. Next we said that shipping should be free after the customer pays
over a certain price which was not given as it is just a concept but is common to find on
many websites. Finally we thought that seasonal deals should be put in place. For
example at the end of every season items will go on sale for clearance to prepare for the
next season. Also to keep customers in the loop of up and coming items for the following
season we would register emails and send out notifications and links to a look book and
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release date so that our closest followers may get their preferred items before we stock
out. As for the banking industry we decided to focus on safety and rewards benefits. For
safety we would track peoples activity and record anything out of the ordinary. For
rewards we mentioned how many American banks will give clients points for each time
they use their card until they are qualified to receive free rewards such as free meals at
certain restaurants or airline tickets.
Chinese Culture:
Our next class was titled Confucianism on our schedule but was actually a
cultural lecture. We explored the differences between Chinese and American culture
more closely through pictures that the professor had us guess the meanings. It appears
that the Chinese view Americans as more self-centered although the word we use to
explain this difference is individualism. We learned that in Chinese families it is typically
the grandparent that takes care of the grandchildren and not the parents. This is done so
that the father and mother can bring much success and honor to the family name without
worrying about their children being raised properly.
In Chinese businesses the top official is highly overpowered compared to his
underlings whereas in the United States in many businesses it is acceptable to even call
your own boss by his first name once comfortable. Chinese people are also not openly
expressive about personal opinions especially in business settings. One cannot simply ask
his colleagues how the business can be improved because no one feels comfortable
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enough to take on the responsibility. Often in interviews it is difficult to even get Chinese
expats to explain how they as an individual had benefited a group without them referring
to the group as a whole.
In networking it appears that Chinese people all know the same network of
people where as in western cultures their can be exclusive networks between people.
Another thing that we learned is that in China it may take a long while before
negotiations can be started because the Chinese like to make friends for long lasting
relationships rather than short term ones in order to build trust among partners. It can be
quite the task for a foreigner expecting to negotiate with Chinese because they often get
impatient and frustrated with the lack of progress being made.
We also, learned some interesting things about queuing for example in China
there are no lines at restaurants one simply orders when they are ready. I had a firsthand
experience with this at a Kentucky Fried Chicken restaurant where I was cut in line many
times and each time I grew more and more furious until I ended up cutting someone else
for revenge only to find out it was the norm. On the contrary Chinese people are actually
very helpful especially if you have trouble communicating.
Superstition was also a topic we discussed, as many Chinese believe certain
numbers and symbols are bad luck. In many tall buildings many will notice that there are
no 13 and 14th
floors because they are considered bad omens. Gifting a clock to someone
in the hospital is also bad luck as it represents time running out. The number 9 is
considered the highest number because the number ten is considered a reset. All of these
Academics	at	Tianjin	Foreign	Studies	University	
	
23		
were fun facts about Chinese superstition but the professor let us know that many people
really take them seriously and if concerned enough will bring them to your attention. All
of these things mentioned above gave me interesting insight on Chinese culture and gave
me things I should take into consideration in order to both understand the Chinese but
also prevent myself from causing disrespect even if accidental.
Tai Chi:
Our Next course that I personally enjoyed very much due to my background in
Chinese martial arts is Tai Chi. Our Instructor was a 52-year-old man who was once
china’s national champion in the sport. We started off with basics in out first session.
Some simple hand movements where the key to learning the techniques was to pretend as
if we were holding a ball in front of us. The movements of the hand were all circular,
never forgetting that we are holding this imaginary ball. It was difficult at first for me
however; the girls in my group seemed to have picked it up naturally according to the
Master.
Professor Gao (our hosts) also attended the class, as he is both a friend and pupil
of the Tai Chi master. He helped demonstrate in English how to better understand the
movements and gave us each constructive criticism translated from the master himself.
My movements were stiff at first and once I overcame my stiffness I was then burdened
by making my tai chi techniques seem cinematic as I was exaggerating the movements.
Through this I learned that another part of Chinese culture is to never go to “the
Academics	at	Tianjin	Foreign	Studies	University	
	
24		
extreme”. The Chinese appreciate minimalism in the arts. To go to the extreme is to be
possessed by your ambitions or to be controlled rather than be the controller. This is why
many Chinese paintings typically have white backgrounds around the subject of the
piece. After learning this concept I was able to do better and still practice my techniques
until this day. The master also taught us a lengthy routine, which seemed difficult at first
but took only a few tries before we adapted the muscle memory to complete it.
In order to erase any doubts of the effectiveness of Tai Chi the master had us test
his strength. Neither I nor Mason who is much bigger and athletic than I could budge his
arm unless we pushed our strengths to the extreme and even then the progress we made
was so minimal that we knew it was futile. Next he had us learn how to develop this
strength through Tai Chi by paring us up with partners. He did this in order to perform
exercises where we would use the same circular movements only with our partners so
that we may train with resistance. The aim was to create a circular movement with our
partners while aiming for each other’s throats. Each person would create resistance once
they felt their partner extend the arm toward their throat followed by using the force in a
circular motion in order to create momentum so that the person defending can now attack
the other’s throat. We continued these exercises for quite awhile to the point where many
of our arms were exhausted. This was alleviated because the Master had a good sense of
when to stop for a tea break.
The tea breaks were new to us because most of us had never drunk something hot
in order to cool ourselves. He made the tea himself freshly and with a variety of choices
Academics	at	Tianjin	Foreign	Studies	University	
	
25		
in small cups. The teas were delicious especially the Puer and wildflower teas. We talked
with the master through our translators who attended class with us and he proved to be a
very nice man who not only practices Tai Chi but also calligraphy. We told him about
ourselves and he would tell us about his life including on how his daughter attends a
university in England and how he has taught celebrities who have appeared in martial arts
movies. Each class we would pause to have these breaks and surely enough I felt
refreshed once we resumed class.
Although, Tai Chi is more of a practice than a contact martial art he did have us
spar with each other in a way similar to wrestling. The objective in this exercise was for
one person to attempt to push the other against the wall while the other resists. Someone
proficient in Tai Chi thus will be harder to push against the wall while using minimal
strength. We did the exercise with both the Tai Chi master and his students (who were
more aggressive). His students however were very kind and patient in assisting us. The
students also had good English skills and even helped translate things when out
translators would have a hard time.
Overall I enjoyed the class and will continue to practice what I know and if
fortune favors me I may continue to learn Tai Chi someday. I believe that this art has
strengthened my knowledge in martial arts while also making me a bit more graceful as I
consider myself to be clumsy. After all of our sessions of Tai Chi it was time to say
goodbye to the Master and his pupils. It was such a pleasure to meet and be taught by a
former champion of china and I feel very lucky to have been one of his few foreign
students for the short time I was there. I was impressed by not only the strength he
Academics	at	Tianjin	Foreign	Studies	University	
	
26		
developed through his art but his grace and patience. Perhaps when I return to Tianjin I
will have the opportunity to train with him once again.
Confucianism:
Our host Professor Gao is a high authority member of the Tianjin Foreign studies
university and fortunately he was able to teach us the Confucianism class we were
waiting for. We were taught a private class in his office that although the temperature had
us sweating was interesting enough to keep our attention. This class was important
because it highlighted the origin of modern Chinese values. Confucius in many ways
started the Chinese version of the bible, which are known as the analects. The analects
are a code of ethics that are 4000 years old. Even today this code of ethics is the most
prevalent religious influence in China. I say religious lightly because there are neither
gods involved nor faith only knowledge on how to function well in a society full of other
individuals who matter as well. The analects represent similar values and ways of living
for a society to function in harmony as well as for individuals to achieve happiness
without robbing others of their own. “Do on to others as one would like to be done on
yourself” is the biggest similarity between biblical and Confucian teachings. We learned
of many beliefs belonging to followers of Confucianism. The first is that unlike
Christians who believe in original sin (sins passed down from our ancestors [or Adam
and Eve]), Confucians believe that all humans are born good and are later corrupted if
they fall into vices and bad influences. The next is filial piety, which is respecting your
parents and other elders. It is important for the children to assist their parents once they
Academics	at	Tianjin	Foreign	Studies	University	
	
27		
grow up and become successful as repayment for the parents nurturing them. Chinese
people however, do not see this as an involuntary obligation instead it is their pleasure
because it indeed does show their success and love for their family. It is also important to
respect your ancestors and learn from them because they provide the “cards you are
dealt”. The Chinese are known for being great scholars and perhaps this is accredited to
the belief that education is important and a necessity. The many Chinese students who
were always busy and had to be in their dorms early without time to hang out with friends
and relax often demonstrated this. In the United States we also have hard working
students but this dedication was different in the way that although there were no
consequences the Chinese students would feel shame. I once overheard a Chinese student
speaking in Spanish (to a Spanish international student) saying that she studied for two
days straight for a big test and so she did not have time to shower. The Spanish student
jokingly said he was wondering what smelled so bad. The Chinese student was however
very humble and laughed it off. This brings me to mention how important it is to have
good manners. It is another thing emphasized in Confucianism. It is very similar to how
Christians say to love both your enemies and your friends. Out of these Professor Gao
asked us which we thought was most important with all of us agreeing that the first was
most important. He then responded by saying that naturally most people choose the
human heartedness principle as most important because it is out of this one that the others
can be achieved with success. In order to love your parents, become truly smart, and be
polite etc. one must maintain himself or herself as a good-hearted person by realizing that
they can be. Thus by always striving to be good one avoids the bad.
Academics	at	Tianjin	Foreign	Studies	University	
	
28		
Calligraphy:
The Final course that we were taught was one session of calligraphy. It was our
pleasure to be taught by the University’s dean himself. The dean is typically a very busy
man as shown when we arrived and he was already tending to an important call.
Nonetheless we quickly got into the course once we were all seated. We were given
special paper that absorbs water and brushes. He briefly went over the history of Chinese
characters and how they have evolved and simplified over the past thousands of years.
Each form when introduced was more simplified than the last up until the most modern.
Originally Chinese characters were similar to Egyptian hieroglyphics in concept. After
giving us the brief history lesson on Chinese characters he proceeded to teach us the
techniques for stroking the brush. Calligraphy is not simply writing words on a paper but
actually is more about the individual mastering his/her unique handwriting. This is why
most pieces of calligraphy that are for sale have a red stamp signifying the artist who was
responsible for the piece. The dean compared the art of calligraphy to martial arts in the
way that each technique has a range of motion and the more practiced it is the easier it
becomes to access by will. Some strokes may start with a deep press of the brush on the
paper and ending with a soft touch as the brush is slid across and vice versa. It is
important to master these techniques in order to become proficient at calligraphy. The
dean was kind enough to provide us with our own pieces of calligraphy made by him
with words of our choosing. I myself asked him for the words heaven and earth on my
paper. He then created a piece with a Chinese proverb instead which translates somewhat
Academics	at	Tianjin	Foreign	Studies	University	
	
29		
to “ anything heavenly is achievable and respect the earth you walk on”. I was not
disappointed as I thought what he produced for me was much better.
What	I	Learned	
	
30		
What I Learned:
I believe that this internship has transformed my way of thinking. I have acquired
a new inspiration from within to drive me to accomplish my goals. I now believe that I
can accomplish anything with not only hard work but by getting as much as I can from
the opportunities I am given. I took every chance that I could to truly explore Tianjin
from going to local restaurants with or without guides, talking to strangers and interacting
with them and exploring the language. I have never experienced anything like what this
internship has provided me with. Before I came to Tianjin the world was much smaller
than it is now to me. I hope to have many more experiences like this around the world so
that I may continue growing and learning. As the saying goes it is much better to travel
10,000 miles than read 10,000 books. Although I will not let my literal skills go to waste
I will indeed partake in discovering for myself the potential within me and my place in
the world by seeing what our world has in store for me. I would like to thank everyone
responsible for this wonderful journey including Professor Mohammed Elahee without
whom this would have never happened and professor Gao from Tianjin Foreign Studies
University for the accommodations, hospitality and lessons learned. I would also, like to
thank my group mates and guides for making this experience unique with the added
contributions of great personalities. I hope to someday return to Tianjin in order to learn
to better speak mandarin and perhaps do business in China. I have one more year left for
my undergraduate degree however I am strongly considering returning to Tianjin to
achieve my master degree. For everything I am grateful and I hope that my future is only
brighter.
What	I	Learned	
	
31

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International Experience-Tasly Pharmaceuticals

  • 1. Tasly Pharmaceutical Ltd. Tianjin, China Summer 2015 By: Jose Echevarria
  • 2. Table of Contents Tasly Pharmaceutical Ltd. 1 Interning at Tasly 5 SWOT Analysis 7 Adventures in Tianjin 11 Academics at TJFSU 19 What I learned 30
  • 3. Tasly Pharmaceutical Ltd. 1 This summer I had the pleasure of Interning at Tasly Pharmaceutical Ltd. in Tianjin, China. I am a young Latino male from Connecticut who has never left my country, the United States except for on a few brief occasions to the Caribbean. As most would expect this experience was very new and exciting for me both professionally and to my personal life. Being in China was a grand experience as I was able to see for my own eyes what form the effects of the economic growth takes in person. I was able to see the development of many businesses and the rapidly increasing quality of the infrastructure. The scale of many businesses was large compared to American businesses and the number of online shoppers outnumbers those in the United States by a large amount indicating that it is the future of businesses in China. I learned much about the people and their culture. Traditional Chinese Medicine: is a set of natural herbal remedies unique to the Chinese culture and practiced for thousands of years by many faithful consumers to the effectiveness of such medicines. Tasly Pharmaceutical Ltd. Tasly Pharmaceutical is a large company based in Tianjin that creates Traditional Chinese medicine products along with other projects. The size of the headquarters was overwhelmingly huge and in my time there I was still not able to see all of it perhaps not even half. I believe that the size itself shows how successful the company has come to be from its humble beginnings. Indeed Tasly has cultivated the Chinese people’s appreciation for their traditional medicine in attempts to keep its pureness but advance its effectiveness. The products are made from pure ingredients only condensed in forms easy
  • 4. Tasly Pharmaceutical Ltd. 2 to consume unlike many other pharmaceutical products around the world. The aim is to benefit users while skipping on the side effects that are common in many medicinal products. Tasly through these methods has been a huge success in the Chinese market and popular with people of all ages. We were introduced to four Traditional Chinese Medicinal products in the form of capsules for our assignments. The first of these products was the Pro heart Plus compliments a healthy diet and aids in improving blood circulation. The next is called Re-Memory Plus a capsule that aims to counter the affects of memory loss common is people ages 45-49 that on average decline 3.6% in memory retained. This product promotes a strong memory, which then in term supports more clarity, focus and concentration. Immunotain Plus is the next product, which strengthens the immune system and is created by utilizing valuable properties of the reishi mushroom. The last of the DeePure capsules is the Energy Power Plus which has yet to officially launch on the Tasly website but nonetheless we were able to try and was also part of our assignments. As the name implies the product is meant to give the users a kickstart in energy and is to be used to compliment a meal. Asides from the traditional Chinese medicine products they are also the holding group for other products such as Guotai liquor a form of baijou or traditional Chinese spirit, which is one of the most popular alcoholic beverages to consume. Many people may find themselves at a business dinner toasting the drink in celebration for an accomplishment with their fellow employees chanting “gambei!’ as a toast. Asides from
  • 5. Tasly Pharmaceutical Ltd. 3 business dinners many elderly and some young people partake in drinking baijou with their friends for recreational purposes. Finally, Tasly also introduced to us their DeePure tea and their own brand of water. The DeePure tea is a form of Pu’er tea (hence the name), which is conveniently sold in cans for fast and easy consumption. Pu-erh tea is one of the most popular teas in China and I myself was treated to drinking it freshly made on multiple occasions by both my hosts at Tianjin Foreign Studies University and during breaks in my Tai Chi course. Indeed the tea is very popular and in my opinion great tasting even unsweetened. Tasly’s DeePure tea was also being introduced in powder forms for those customers that wish to mix a packet of the product in their water bottles or perhaps boil it into a pot in order to drink it hot as most Chinese people prefer to drink their tea (and drinks in general). The Tasly DeePure water did not seem like anything special at first although it was very smooth and refreshing however the process the water goes through before being bottles and distributed is a unique one. All of the water used for distribution must always come from one specific mountain located in the northern mountainous regions of China. This water is special because the water is then placed in a stasis where the molecules are maintained smaller than typical water molecules, which are then more quickly and easily absorbed into the body’s cells. In fact this is why the label sports the phrase cellular vitality. I believe that this high quality water could be a huge international success however, as of now Tasly is not planning on distributing this product Internationally because of the limited source of its origin. The most similar product I know of is Fiji water, which is extracted from a natural aqueduct in the Fiji Islands. Fiji water however,
  • 6. Tasly Pharmaceutical Ltd. 4 IS distributed internationally, which spurs the thought in me that it may perhaps be possible to do the same with the Cellular Vitality water from Tasly in the future. The rest of the products will be the focus for this analysis because they also hold potential for breaking through in foreign markets and Tasly is planning on ways to introduce them to both American and European markets. It is important to know that all of Tasly’s products undergo six qualification stages in order to ensure the highest quality and integrity. These six practices are: good agricultural practice, good extracting practice, good manufacturing practice, good clinical practice, good laboratory practice and good supply practice. It is important for Tasly to make sure all of their products are created from all natural non-chemical products that can be manufactured in a constant sustainable quality. To ensure this Tasly has top professionals and manufacturing equipment to deliver on these requirements.
  • 7. Interning at Tasly 5 Interning at Tasly As mentioned before it has now become the commonly increasing trend for Chinese consumers to purchase most of their desired products in online shops therefore it was important for Tasly to make sure that their site was in good shape for customers to order from. This being a major factor in their future success Tasly asked us the interns to help renovate their website to make it more attractive and convenient for consumers to use and order products. We helped not only give design suggestions for easier navigation but also gave suggestions on how to let people know that Tasly is an option for those that do not know of the company. We also helped renovate their international site for costumers in the United States. We fixed many grammar mistakes and simplified descriptions of each product, as many literal translations are unappealing due to run-on details. Product: Our major assignment as interns in at Tasly was to split in two groups and help them think of ways to break into the United States market. My group was tasked with doing so for the DeePure capsule line mentioned previously. For this assignment I was brought back to many concepts I had learned in my Marketing 201 course, which covers a broad spectrum of marketing concepts. It required me to think as a consumer. I had to ask myself: what would make these products appealing to me? Using marketing research methods we were able to think of applicable ways to help execute a strategy. Place: For starters we planned on marketing our products to the top 20 health conscious metropolitan areas in the United States. Some cities included were Seattle, Boston,
  • 8. Interning at Tasly 6 Hartford, Washington D.C (number 1), Baltimore, Miami, San Francisco, San Diego, Los Angeles and more. It makes sense to start off in the most health conscious cities because many people would be more willing to try new health products such as the DeePure Plus line. By hitting these areas with these products there is a bigger chance of succeeding highest sales possible on introduction. As for places to distribute it was best to do so in heavily populated Asian areas of the United States as the products are Chinese and they may play a key role in popularizing the products. As sources of distribution we chose Vitamin Shoppe, Walgreens, CVS, Fitness clubs and spas. Another idea was to have vendors at Kiosks in local malls to distribute the products while summarizing their benefits. These places are ideals for for people in search of these products. Many people visit Vitamin Shoppe and GNC in search of products to compliment their workout routines and overall nutrition, which is why these places may be useful. Promotion: In order to promote the products we thought it best to feature them in home, health and fitness expos, morning TV shows, health magazines, discount labels and doctor recommendations. One other way they can utilize is multi level management or network marketing in which customers can either sell products to others for promotion or simply choose to purchase them for themselves. This strategy builds a chain of people who will then become aware of the products and their benefits while spreading the knowledge to others through their own experiences. These are fit for penetrating the United States market successfully with the DeePure Plus capsule line. I think many Americans would see the benefit of using daily supplements knowing that they do not
  • 9. Interning at Tasly 7 have to fear any side effects. One strategy I learned in marketing 201 is to place these DeePure brand products in an exclusive section where people may be attracted to similar to how many can see a cardboard stand branded with Tostitos brand products in super markets. This draws customer attention and may draw them to ask questions about the products and their benefits. Price: As for price Tasly would not disclose their planned retail price however in comparison to the typical health supplements we thought customers would be comfortable with paying $10-$25 depending on insurance implications for each bottle of the DeePure Plus line. SWOT Analysis Strengths: Tasly has strengths that it utilizes and may work to the benefit of their international plans for the future. For starters all of their TCM products are natural and that gives them an advantage, as consumers will have access to products beneficial for their health without the common side effects. Tasly also has undergone inspections by the FDA and is in process of completing different stages. It takes many years for products to be officially licensed by the FDA however Tasly’s products look to yield promising results. The products are also manufactured and created with the most modern technological methods showing that quality is a high priority. Consumers will be comfortable knowing that their Tasly products will provide them with top of the line results. The TCM products are also made in easy to consume forms for convenient daily
  • 10. Interning at Tasly 8 use rather than taking the raw materials and preparing them at home. Tasly’s products can be taken every day and will cause no harm. The products are useful for preventing and curing diseases so if taken daily one can expect to live a healthier than normal lifestyle. It is also important to note that Tasly has a diverse product line which not only include TCM but the spirit known as baijou which has its own health benefits with moderate consumption. Baijou helps clear the blood of toxins and improve blood flow. The DeePure tea also has the potential of breaking into foreign markets with similar success as green tea has. As green tea grew in popularity many brands such as Lipton started to make their own for distribution. It is possible that the same may happen with Pu’er tea but with Tasly as a flagship representative for the style of tea it may retain its place as the most popular brand to buy from. Heart disease has been the leading cause in American deaths for many years and an advantage that Tasly products has is that many prevent such illnesses from becoming a problem for common users. I believe Tasly has the potential to use their strengths and even improve on them as they learn more about their future target markets and the consumers they consist of. Weaknesses: Along with their strengths Tasly has a few weaknesses as well worth mentioning. For example although registering the products to be approved by the FDA is a good thing it still is only undergoing the testing fazes and because it will take a long time to be fully approved consumers may look to products that are already approved to get their supplements. Tasly will also be an unknown foreign brand to Americans and Europeans and there will need to be a level of trust and prestige built before it can solidify success.
  • 11. Interning at Tasly 9 Although the products being natural and not having side effects sounds attractive to health conscious consumers many others will be skeptical since the typical products they already buy may work faster. TCM products are meant to be taken with patience so that consumers may feel the results gradually as opposed to many chemically manufactured drugs that are designed to cure immediate ailments. These factors can all contribute to a bad run in foreign markets for Tasly but if marketed well can be flipped on their heads. Opportunities: Tasly has many opportunities in the American market because there are no known TCM companies in the United States. They also have the opportunity to market their products against chemically manufactured ones in order to show potential consumers that they are the healthier option in the long run. They can steer American towards choosing naturally made medicines over chemically made ones. Another good chance is that the products can be taken daily and without side- effects, Tasly has the opportunity to market to both children and adults as potential consumers. Another opportunity is to provide sponsorships and endorsements while perhaps even having celebrity users become ambassadors for the brand. After breaking the ice with their introductory products Tasly may gain the opportunity to market the rest of their products in the United States. I honestly believe that Tasly has the potential to differentiate them and become successful in a country like the United States that is becoming more and more health conscious. Threats:
  • 12. Interning at Tasly 10 With the opportunities also are threats to bear in mind for Tasly. One such threat is the existence of already established brands, which hold a “go to” place in the minds of many consumers. For example when someone has a headache or pain they often either go or purchase a well-known brand like Advil or Tylenol, which have fast acting results. Tasly may also invest in advertisement however the fees are expensive and if unsuccessful may prove to be a waste. As Tasly’s products are foreign they have the potential to be more expensive which may cause consumers to look past the product for a cheaper option. There are already established products that try to do what Tasly does and it may be a bit of an uphill battle for Tasly in the market. Although, the market for dietary supplements is growing it is at a small rate and will be the largest factor to take into consideration for Tasly. They will have to decide if they think it is worth breaking into the market in the first place or not at all.
  • 13. Adventures in Tianjin 11 Adventures in Tianjin I had the pleasure of experiencing a month long trip to china with five other college students from the United States. The students’ names were Sydney Einstein, Mason Powers, Jenna Braca, Alexandra Castro and Kate Scewczyk. All group members were from the states of Connecticut, New York and New Jersey with two from each state. Sydney, Alexandra, Jenna, and I went to Tianjin through the program offered at Quinnipiac University where we attend whereas Mason and Kate were two students from Sacred Heart University in Fairfield. Through this trip we were able to interact with each other and discuss our experiences. We had many fun times during our experience in Tianjin along with the pleasure of working on assignments together and learning how we each think. We had good times and rough times but no matter what we always supported each other when it came down to it. We prevented each other from getting into trouble or even getting ripped off at vendor shops when bargaining. Overall I appreciated everyone’s company on this journey that I won’t soon (or ever) forget. I am happy to have had this experience with my group. I will now commence to elaborate on my time spent in Tianjin but first I must mention that I have met many people in my short time in China and therefore some names will be left out due to me forgetting. I respect everyone who I had the pleasure of meeting through this experience and am eternally grateful. China is a country holding up to 5000 years of recorded history, the longest of any country in the world. Before having taken my trip to Tianjin for my internship at Tasly Pharmaceutical I had preconceptions of China that were based on western perceptions
  • 14. Adventures in Tianjin 12 and representations. I had imagined China being a very tradition driven culture with people using ancient gestures. Of course what we see in the United States of China are martial arts movies, stories of boys being preferred over girls (causing mistreatment) and of course communism. I had so many expectations of witnessing how these things are put into play in the everyday lives of the Chinese people. As it turned out all of these questions I had were forgotten because that land that I pictured in my head did not exist. Tianjin was in many ways similar to New York in the way that it was very modern and had a dense population. There were taxis everywhere and stores on every corner. There were large-scale buildings and people walking dogs as if it were a western country. Many buildings were built European style and maintain a long history. There were many banks and fast food places such as MacDonald and KFC seemingly endlessly. The modern parts of the city were balanced out with lakes and ponds decorated with traditional style architecture for locals to relax and go on walks or paddle boats. Chinese people young and old like to stay active and you will see many of them hanging out in groups. Describing my experiences in China can often be difficult because it is if I had lived another life in the month that I was there. There were so many diverse activities that my group and I were involved in daily from sightseeing, shopping, traveling, going to restaurants and much more. Overall my experience was amazing and I can say that it was my first time ever being out of the Americas and for that reason I thought it was best for me to have experienced this journey on the other side of the world.
  • 15. Adventures in Tianjin 13 From our arrival until it was time to depart and end our journey I had this feeling of never having really accepted that I was in China. It was an experience that was so new to me that a part of me could not accept it. Even now as I write this I reminisce on my time there and how it felt like a dream. I would really enjoy going back to Tianjin someday perhaps in the next two years. We first arrived to Tianjin foreign studies University 3 hours after leaving Beijing. It was a long drive and many of us were exhausted. Professor Gao met up with us in the recession hall and briefed us on our living quarters and how to make the stay less difficult. We were accommodated extremely well especially compared to Chinese students as we were assigned hotel rooms on the top floors of the building. We received a university card for entering our rooms as well as a meal card similar to a Qcard in its function. After being briefed on our living details we were let go to rest. I had an adrenaline rush all night from being in such a new place that I instead went outside the dorm to call my parents and let them know that I was safe and sound. I told them how excited I am and after a few exchanges of words and sentiments I hung up the call. It wasn’t long after that I started to make friends the same night I arrived. They were international students from Italy, Iran and France who were very nice and invited me to go sightseeing. I quickly went upstairs to invite mason and the girls as well with all of them too tired except for Mason. It was then that we got to see how miraculous the city life is in Tianjin. It was totally the opposite of what any of us expected. We had much fun talking to the international students and learning why they themselves were at the university. We told them we were only there for a month and they promised to help us have a good time.
  • 16. Adventures in Tianjin 14 I did not feel uncomfortable at all interacting with the Chinese people. For the most part Chinese people were helpful even if they did not speak English. I was able to get by in shops and small restaurants by just using my basic knowledge of Mandarin. Many of them were impressed by my pronunciation, which I accredit to me already knowing two languages. The few practical phrases were enough to get me by. At shops I would only need the phrase “duo shao chen” (how much money?) and the memorization of numbers to make successful interactions. However, many shop vendors expect tourists and carry a calculator on hand to crunch in the numbers anyway. Vendors were very nice for the most part and in one instance one had returned a bad I accidently left behind while I was purchasing refreshment on Culture Street in Tianjin. One thing that may disturb visitors to Tianjin may be the odors of trash, waste and pollution that persist. Many areas towards the central part of the city are kept clean and appealing to the eye however, many back roads commonly hosting lower class locals are not renovated and may carry these bad smells due to the accumulation of waste from small businesses and homes in the same spot. We came to find this out on our many trips to a local fried chicken shop behind the University which me and Mason nicknamed “la de bu la de” or spicy and not spicy because it is the way we ordered out chicken sandwiches there. The street was nicknamed stinky street by international students for obvious reasons however the food was so good we could not resist. There were no road rules or at least it seemed as such because crossing the street is dangerous. Pedestrians do not have the right of way and crossing the street resembled a game of Frogger for a beginner. However I was able to learn and eventually cross on my own confidently.
  • 17. Adventures in Tianjin 15 Perhaps my favorite place to visit in Tianjin was a coliseum-like complex in which many European style restaurants and shops were located in a circular area. There was a joint restaurant called Smoki’s, which served American food on one side and Italian food on the other. The food and service was great and the group and I enjoyed a nice dinner there. Some other activities we did in Tianjin were visiting the Silk Road and dinosaur museums. Both were intriguing experiences especially the Silk Road in which we viewed many ancient pieces of Chinese architecture and art many of which had ancient forms of Chinese written on them. We tried many different foods popular among the Chinese including steamed dumplings, pot stickers and hot pot. The dumplings and pot stickers quickly became a favorite for us however the hot pot made us feel some concerns because it was basically a pot with boiling water in which many ingredients of choice are tossed in leaving an unhealthy broth behind fir the next items to be put in. Nonetheless we enjoyed the foods and the generosity offered to us by Professor Gao and our guides. During our stay we also were taken on short tours to both Boeing and AirBus in Tianjin. Tianjin being the large city that it is caused out transportation to both companies to be around 2 hours each. The tours however lasted no longer than 30 minutes. This was disappointing for me because we did not get to learn as much as we would have liked but it was certainly interesting seeing planes being pieced together at AirBus plus we received a small walk around tour at Boeing which showcased some advanced technology used on the planes for effectiveness and cost-cutting. We also received another tour of a Chinese food company that sells cooking oils ad other products for
  • 18. Adventures in Tianjin 16 homes. On this trip the Chinese students from out University came along and we got to get to know them as well on the trip to the factory. Chinese students are very hard working individuals that take their family’s honor very seriously. Most students still attending the universities do not partake in nightlife since it is forbidden to be outside of their dorms past 11:00pm. For this reasons many choose to be solely dedicated students. From my observations I gathered that the rules were stricter towards females. Girls were not allowed to dye their hair, paint their nails or pierce their ears. Some mentioned that Professor Gao himself forbid them from doing so and although their was no consequence they still chose to respect him by obeying. Most of our guides were girls and they were very sweet and helpful to us. I think the group would agree that our guide Lillian was most dear to us. She spent almost everyday with us at dinner and assisted us in bargaining at shops making sure we got the best prices. When we were offered to participate in an activity we would not hesitate to ask professor Gao if she could come along. Another of our guides who was a great friend to us was Tony who accompanied us to work at Tasly everyday and took us to eat Hot Pot and massages. All of our guides were great people and I hope that they live great lives if I do not get to see them again. They truly made this experience a special one. Shanghai was to be a major highlight of my experience in China, Unfortunately due to the cost and bad weather as well as time for transportation me and Mason had decided it was not worth it to go to Shanghai and luckily we did not regret out decision.
  • 19. Adventures in Tianjin 17 Instead we got the opportunity to experience a Buddhist temple. The temple was beautiful and had many shrines each containing a different Buddha to pray to. I was able to purchase a bracelet prayed on by a priest, which I have been wearing everyday since. Near the temple was conveniently located the riverside mall. The riverside mall was by far the largest mall I have ever seen in my life. In the mall were stores familiar to westerners as well as some original brands. What shocked me is that as dense of a population in Tianjin as there is there were virtually no people at any of the stores. As it turns out most Chinese people nowadays prefer to do most of their shopping online which is predicted to cause major problems for distributors in stores. Asides from getting tours and becoming friendly with Chinese students we also got the opportunity to interact with international students from Iran, Italy, Cuba, Florida, U.K, Japan, Spain, Russia, France and South Korea. The international students were helpful in teaching us a few useful phrases in Mandarin but they also showed us around Tianjin to some good restaurants and gave us insight on how it is that they manage to be away from home for so long. It made me realize that a life in China is achievable for a foreigner and quickly sparked an interest in me to perhaps do the same once I graduate from Quinnipiac University. Surprisingly the international students at Tianjin Foreign studies University weren’t much different than American students. They are typically a few years older than their American counterparts of the same age it seemed. However, they did like to enjoy the nightlife when they had the chance to get away from their studies, which seem difficult due to the fact that most classes are taught in Mandarin.
  • 20. Adventures in Tianjin 18 Thus students must balance keeping up with the language while learning material pertaining to each class.
  • 21. Academics at Tianjin Foreign Studies University 19 Academics at TJFSU Marketing (Day 1): Asides from all of the exploring and fun we had in Tianjin we also were given lectures and classes that were both interesting and relaxing. Our first class was a Marketing class with Chinese students, which was taught in English. The lecture was about three hours long but it was an active environment and so the time passed quickly. During the class differences between eastern and western cultures were highlighted in order to determine how marketing strategies may differ. We were shown charts that illustrated statistics to support the information the professor was giving us. We were then put n groups and asked how we can bring a western company like Ben and Jerry’s to China and makes it successful. We were then put to a vote to ask which group the students preferred. Each group went over the four P’s of marketing and illustrated their points by backing them up with cultural facts supporting the effectiveness of their methods. For example the products (ice cream) had to be likened to what Chinese people prefer to eat so one suggestion was to modify flavors exclusively for the Chinese market. For place we chose heavily crowded city areas especially during summer where many Chinese people will stop by to get a scoop of ice cream. For price we wanted to aim a little higher to show off the quality. This is because in China many people are starting to show off their social status by driving luxury cars and buying pets as westerners do. Therefore higher quality ice cream will be seen as something worth paying for. As for
  • 22. Academics at Tianjin Foreign Studies University 20 promotion we thought it would be a good idea to give the first 100 ice cream cones away for free during the introductory faze to get people to first try the ice cream and come back once they crave it again. I think that all of the groups followed through pretty well with this assignment. Mason’s group (Pink Dragon) came in at first place with 9 votes and my group (Sweet and Cool) came in second at 7 votes. The girls did not do so well but I could not help to think that there was a bias in the class as the Professor mentioned herself that boys try harder for some reason. Perhaps it is a cultural thing she was referring to however, the experience was great and getting to know the Chinese students and working with them was a great opportunity to delve into something new. Marketing (Day 2): We did not have marketing class again for another week or two and this time it was similar only we focused a broader topic of promoting a type of business to get people to choose it over the competition. This time mason and me were grouped together and we chose to do the clothing industry as well as banking. For clothing we thought the most important aspects were convenience, speed and price. Therefore after learning that most Chinese prefer shopping online we decided to mention that it would be best to have a strictly online store. Next we said that shipping should be free after the customer pays over a certain price which was not given as it is just a concept but is common to find on many websites. Finally we thought that seasonal deals should be put in place. For example at the end of every season items will go on sale for clearance to prepare for the next season. Also to keep customers in the loop of up and coming items for the following season we would register emails and send out notifications and links to a look book and
  • 23. Academics at Tianjin Foreign Studies University 21 release date so that our closest followers may get their preferred items before we stock out. As for the banking industry we decided to focus on safety and rewards benefits. For safety we would track peoples activity and record anything out of the ordinary. For rewards we mentioned how many American banks will give clients points for each time they use their card until they are qualified to receive free rewards such as free meals at certain restaurants or airline tickets. Chinese Culture: Our next class was titled Confucianism on our schedule but was actually a cultural lecture. We explored the differences between Chinese and American culture more closely through pictures that the professor had us guess the meanings. It appears that the Chinese view Americans as more self-centered although the word we use to explain this difference is individualism. We learned that in Chinese families it is typically the grandparent that takes care of the grandchildren and not the parents. This is done so that the father and mother can bring much success and honor to the family name without worrying about their children being raised properly. In Chinese businesses the top official is highly overpowered compared to his underlings whereas in the United States in many businesses it is acceptable to even call your own boss by his first name once comfortable. Chinese people are also not openly expressive about personal opinions especially in business settings. One cannot simply ask his colleagues how the business can be improved because no one feels comfortable
  • 24. Academics at Tianjin Foreign Studies University 22 enough to take on the responsibility. Often in interviews it is difficult to even get Chinese expats to explain how they as an individual had benefited a group without them referring to the group as a whole. In networking it appears that Chinese people all know the same network of people where as in western cultures their can be exclusive networks between people. Another thing that we learned is that in China it may take a long while before negotiations can be started because the Chinese like to make friends for long lasting relationships rather than short term ones in order to build trust among partners. It can be quite the task for a foreigner expecting to negotiate with Chinese because they often get impatient and frustrated with the lack of progress being made. We also, learned some interesting things about queuing for example in China there are no lines at restaurants one simply orders when they are ready. I had a firsthand experience with this at a Kentucky Fried Chicken restaurant where I was cut in line many times and each time I grew more and more furious until I ended up cutting someone else for revenge only to find out it was the norm. On the contrary Chinese people are actually very helpful especially if you have trouble communicating. Superstition was also a topic we discussed, as many Chinese believe certain numbers and symbols are bad luck. In many tall buildings many will notice that there are no 13 and 14th floors because they are considered bad omens. Gifting a clock to someone in the hospital is also bad luck as it represents time running out. The number 9 is considered the highest number because the number ten is considered a reset. All of these
  • 25. Academics at Tianjin Foreign Studies University 23 were fun facts about Chinese superstition but the professor let us know that many people really take them seriously and if concerned enough will bring them to your attention. All of these things mentioned above gave me interesting insight on Chinese culture and gave me things I should take into consideration in order to both understand the Chinese but also prevent myself from causing disrespect even if accidental. Tai Chi: Our Next course that I personally enjoyed very much due to my background in Chinese martial arts is Tai Chi. Our Instructor was a 52-year-old man who was once china’s national champion in the sport. We started off with basics in out first session. Some simple hand movements where the key to learning the techniques was to pretend as if we were holding a ball in front of us. The movements of the hand were all circular, never forgetting that we are holding this imaginary ball. It was difficult at first for me however; the girls in my group seemed to have picked it up naturally according to the Master. Professor Gao (our hosts) also attended the class, as he is both a friend and pupil of the Tai Chi master. He helped demonstrate in English how to better understand the movements and gave us each constructive criticism translated from the master himself. My movements were stiff at first and once I overcame my stiffness I was then burdened by making my tai chi techniques seem cinematic as I was exaggerating the movements. Through this I learned that another part of Chinese culture is to never go to “the
  • 26. Academics at Tianjin Foreign Studies University 24 extreme”. The Chinese appreciate minimalism in the arts. To go to the extreme is to be possessed by your ambitions or to be controlled rather than be the controller. This is why many Chinese paintings typically have white backgrounds around the subject of the piece. After learning this concept I was able to do better and still practice my techniques until this day. The master also taught us a lengthy routine, which seemed difficult at first but took only a few tries before we adapted the muscle memory to complete it. In order to erase any doubts of the effectiveness of Tai Chi the master had us test his strength. Neither I nor Mason who is much bigger and athletic than I could budge his arm unless we pushed our strengths to the extreme and even then the progress we made was so minimal that we knew it was futile. Next he had us learn how to develop this strength through Tai Chi by paring us up with partners. He did this in order to perform exercises where we would use the same circular movements only with our partners so that we may train with resistance. The aim was to create a circular movement with our partners while aiming for each other’s throats. Each person would create resistance once they felt their partner extend the arm toward their throat followed by using the force in a circular motion in order to create momentum so that the person defending can now attack the other’s throat. We continued these exercises for quite awhile to the point where many of our arms were exhausted. This was alleviated because the Master had a good sense of when to stop for a tea break. The tea breaks were new to us because most of us had never drunk something hot in order to cool ourselves. He made the tea himself freshly and with a variety of choices
  • 27. Academics at Tianjin Foreign Studies University 25 in small cups. The teas were delicious especially the Puer and wildflower teas. We talked with the master through our translators who attended class with us and he proved to be a very nice man who not only practices Tai Chi but also calligraphy. We told him about ourselves and he would tell us about his life including on how his daughter attends a university in England and how he has taught celebrities who have appeared in martial arts movies. Each class we would pause to have these breaks and surely enough I felt refreshed once we resumed class. Although, Tai Chi is more of a practice than a contact martial art he did have us spar with each other in a way similar to wrestling. The objective in this exercise was for one person to attempt to push the other against the wall while the other resists. Someone proficient in Tai Chi thus will be harder to push against the wall while using minimal strength. We did the exercise with both the Tai Chi master and his students (who were more aggressive). His students however were very kind and patient in assisting us. The students also had good English skills and even helped translate things when out translators would have a hard time. Overall I enjoyed the class and will continue to practice what I know and if fortune favors me I may continue to learn Tai Chi someday. I believe that this art has strengthened my knowledge in martial arts while also making me a bit more graceful as I consider myself to be clumsy. After all of our sessions of Tai Chi it was time to say goodbye to the Master and his pupils. It was such a pleasure to meet and be taught by a former champion of china and I feel very lucky to have been one of his few foreign students for the short time I was there. I was impressed by not only the strength he
  • 28. Academics at Tianjin Foreign Studies University 26 developed through his art but his grace and patience. Perhaps when I return to Tianjin I will have the opportunity to train with him once again. Confucianism: Our host Professor Gao is a high authority member of the Tianjin Foreign studies university and fortunately he was able to teach us the Confucianism class we were waiting for. We were taught a private class in his office that although the temperature had us sweating was interesting enough to keep our attention. This class was important because it highlighted the origin of modern Chinese values. Confucius in many ways started the Chinese version of the bible, which are known as the analects. The analects are a code of ethics that are 4000 years old. Even today this code of ethics is the most prevalent religious influence in China. I say religious lightly because there are neither gods involved nor faith only knowledge on how to function well in a society full of other individuals who matter as well. The analects represent similar values and ways of living for a society to function in harmony as well as for individuals to achieve happiness without robbing others of their own. “Do on to others as one would like to be done on yourself” is the biggest similarity between biblical and Confucian teachings. We learned of many beliefs belonging to followers of Confucianism. The first is that unlike Christians who believe in original sin (sins passed down from our ancestors [or Adam and Eve]), Confucians believe that all humans are born good and are later corrupted if they fall into vices and bad influences. The next is filial piety, which is respecting your parents and other elders. It is important for the children to assist their parents once they
  • 29. Academics at Tianjin Foreign Studies University 27 grow up and become successful as repayment for the parents nurturing them. Chinese people however, do not see this as an involuntary obligation instead it is their pleasure because it indeed does show their success and love for their family. It is also important to respect your ancestors and learn from them because they provide the “cards you are dealt”. The Chinese are known for being great scholars and perhaps this is accredited to the belief that education is important and a necessity. The many Chinese students who were always busy and had to be in their dorms early without time to hang out with friends and relax often demonstrated this. In the United States we also have hard working students but this dedication was different in the way that although there were no consequences the Chinese students would feel shame. I once overheard a Chinese student speaking in Spanish (to a Spanish international student) saying that she studied for two days straight for a big test and so she did not have time to shower. The Spanish student jokingly said he was wondering what smelled so bad. The Chinese student was however very humble and laughed it off. This brings me to mention how important it is to have good manners. It is another thing emphasized in Confucianism. It is very similar to how Christians say to love both your enemies and your friends. Out of these Professor Gao asked us which we thought was most important with all of us agreeing that the first was most important. He then responded by saying that naturally most people choose the human heartedness principle as most important because it is out of this one that the others can be achieved with success. In order to love your parents, become truly smart, and be polite etc. one must maintain himself or herself as a good-hearted person by realizing that they can be. Thus by always striving to be good one avoids the bad.
  • 30. Academics at Tianjin Foreign Studies University 28 Calligraphy: The Final course that we were taught was one session of calligraphy. It was our pleasure to be taught by the University’s dean himself. The dean is typically a very busy man as shown when we arrived and he was already tending to an important call. Nonetheless we quickly got into the course once we were all seated. We were given special paper that absorbs water and brushes. He briefly went over the history of Chinese characters and how they have evolved and simplified over the past thousands of years. Each form when introduced was more simplified than the last up until the most modern. Originally Chinese characters were similar to Egyptian hieroglyphics in concept. After giving us the brief history lesson on Chinese characters he proceeded to teach us the techniques for stroking the brush. Calligraphy is not simply writing words on a paper but actually is more about the individual mastering his/her unique handwriting. This is why most pieces of calligraphy that are for sale have a red stamp signifying the artist who was responsible for the piece. The dean compared the art of calligraphy to martial arts in the way that each technique has a range of motion and the more practiced it is the easier it becomes to access by will. Some strokes may start with a deep press of the brush on the paper and ending with a soft touch as the brush is slid across and vice versa. It is important to master these techniques in order to become proficient at calligraphy. The dean was kind enough to provide us with our own pieces of calligraphy made by him with words of our choosing. I myself asked him for the words heaven and earth on my paper. He then created a piece with a Chinese proverb instead which translates somewhat
  • 31. Academics at Tianjin Foreign Studies University 29 to “ anything heavenly is achievable and respect the earth you walk on”. I was not disappointed as I thought what he produced for me was much better.
  • 32. What I Learned 30 What I Learned: I believe that this internship has transformed my way of thinking. I have acquired a new inspiration from within to drive me to accomplish my goals. I now believe that I can accomplish anything with not only hard work but by getting as much as I can from the opportunities I am given. I took every chance that I could to truly explore Tianjin from going to local restaurants with or without guides, talking to strangers and interacting with them and exploring the language. I have never experienced anything like what this internship has provided me with. Before I came to Tianjin the world was much smaller than it is now to me. I hope to have many more experiences like this around the world so that I may continue growing and learning. As the saying goes it is much better to travel 10,000 miles than read 10,000 books. Although I will not let my literal skills go to waste I will indeed partake in discovering for myself the potential within me and my place in the world by seeing what our world has in store for me. I would like to thank everyone responsible for this wonderful journey including Professor Mohammed Elahee without whom this would have never happened and professor Gao from Tianjin Foreign Studies University for the accommodations, hospitality and lessons learned. I would also, like to thank my group mates and guides for making this experience unique with the added contributions of great personalities. I hope to someday return to Tianjin in order to learn to better speak mandarin and perhaps do business in China. I have one more year left for my undergraduate degree however I am strongly considering returning to Tianjin to achieve my master degree. For everything I am grateful and I hope that my future is only brighter.