Walt Disney didirikan pada 1923 sebagai studio animasi dan tumbuh menjadi perusahaan hiburan besar dengan 11 taman hiburan dan jaringan TV. Perusahaan ini memiliki karakter ikonik seperti Mickey Mouse dan memberikan lisensi mereknya untuk berbagai produk. Lisensi Disney diatur dalam kontrak tertulis yang mencakup royalti, wilayah, dan hak-hak lain.
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio. It is now one of the largest Hollywood studios, owning 11 theme parks, 2 water parks, TV channels like ABC, and production facilities in Burbank, California. Disney has diversified into areas like mobile phones, acquiring Pixar in 2006. It generates revenue from films, theme parks, TV channels, merchandise, and more. With over 133,000 employees in 2006, Disney continues to strengthen its brands and pursue new opportunities globally.
The document discusses a British film project that follows conventions of films like Kidulthood, Adulthood, and Shank in terms of its ambience, themes of drugs and urban teenagers, and UK music. Potential distributors mentioned include Revolver Entertainment, which distributed Kidulthood and Shank and has a UK and US base, and Pathé Pictures International, which distributed Adulthood and has a UK and French base allowing it to reach a more European audience.
The Walt Disney Company was founded in 1923 by Walt Disney and is based in Burbank, California. Disney allows other corporations to use their popular characters like Mickey Mouse through synergy deals. These deals include using Disney soundtracks in other works, selling toys and merchandise from Disney franchises like Toy Story and Marvel, and placing advertisements in DVDs, Blu-Rays, and movies.
Apresentação do seminário sobre Bill Gates realizada enquanto estava cursando a disciplina "Introdução a Administração".
OBS.: Deveria haver um vídeo e músicas de log on e log in, mas não consegui integrá-los à apresentação on-line.
Bill Gates nasceu em 1955 em Seattle, EUA. Frequentou a Lakeside School onde teve seu primeiro contato com computadores em 1969. Lá conheceu Paul Allen, seu futuro sócio na Microsoft. O documento descreve a infância, educação e primeiros contatos de Gates com computadores, despertando sua paixão pela área.
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio. It is now one of the largest Hollywood studios, owning 11 theme parks, 2 water parks, TV channels like ABC, and production facilities in Burbank, California. Disney has diversified into areas like mobile phones, acquiring Pixar in 2006. It generates revenue from films, theme parks, TV channels, merchandise, and more. With over 133,000 employees in 2006, Disney continues to strengthen its brands and pursue new opportunities globally.
The document discusses a British film project that follows conventions of films like Kidulthood, Adulthood, and Shank in terms of its ambience, themes of drugs and urban teenagers, and UK music. Potential distributors mentioned include Revolver Entertainment, which distributed Kidulthood and Shank and has a UK and US base, and Pathé Pictures International, which distributed Adulthood and has a UK and French base allowing it to reach a more European audience.
The Walt Disney Company was founded in 1923 by Walt Disney and is based in Burbank, California. Disney allows other corporations to use their popular characters like Mickey Mouse through synergy deals. These deals include using Disney soundtracks in other works, selling toys and merchandise from Disney franchises like Toy Story and Marvel, and placing advertisements in DVDs, Blu-Rays, and movies.
Apresentação do seminário sobre Bill Gates realizada enquanto estava cursando a disciplina "Introdução a Administração".
OBS.: Deveria haver um vídeo e músicas de log on e log in, mas não consegui integrá-los à apresentação on-line.
Bill Gates nasceu em 1955 em Seattle, EUA. Frequentou a Lakeside School onde teve seu primeiro contato com computadores em 1969. Lá conheceu Paul Allen, seu futuro sócio na Microsoft. O documento descreve a infância, educação e primeiros contatos de Gates com computadores, despertando sua paixão pela área.
O documento resume a biografia de Bill Gates, o fundador da Microsoft. Detalha que Gates nasceu em 1955 em Seattle e fundou a Microsoft com Paul Allen em 1975. Também explica que a Microsoft desenvolveu o sistema operacional para o primeiro PC da IBM e que Gates se aposentou da Microsoft em 2008 para focar em projetos filantrópicos.
1. The document provides a history of the Walt Disney Company from 1923 to 2006, including key events such as the founding of the company, the creation of Mickey Mouse, the opening of Disney theme parks, and acquisitions.
2. It also includes information on Disney's corporate structure, which is divided into studios, consumer products, media networks, and parks and resorts.
3. Location details are provided for Disney resorts around the world, and mission and vision statements are proposed.
Find pre-designed Disney World PowerPoint Background Templates to share your views and information about Disney world of aware the audience by creating a beautiful presentation.
The document summarizes the evolution of Indian cinema from its beginnings in 1913 to the present. It traces the transition from silent films to talkies, the influence of social and political changes on films, and the rise of Indian cinema on the international stage. Key events covered include the release of India's first motion picture in 1913, the first talkie in 1931, the growth of the industry in the 1930s-1950s, and the new wave cinema movements of the 1970s-1980s. Indian cinema developed in parallel with India's own history and has been shaped by the country's socio-cultural changes over the decades.
Strategic Management: Walt Disney Case StudyCallie Unruh
The document is an organizational case study of The Walt Disney Company. It provides an overview of Disney's mission, internal assessment including finances and organizational structure, external assessment of competitors and market position, SWOT analysis, and strategies. The key points are:
- Disney's mission is to be a leading producer and provider of entertainment and information globally.
- Internally it has a diversified structure with business units in media networks, studio entertainment, parks and resorts, and consumer products.
- Externally it competes with other large media companies and assesses opportunities in technology changes, new markets, and threats like economic shifts.
- Strategies discussed include pursuing growth through diversification, increasing market
Walt Disney was founded in 1923 and is now the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends updating its vision and mission statements to focus on customer satisfaction and engaging employees. It also recommends the strategic expansion of Disney's mobile gaming portfolio to capitalize on the growing mobile games market, which could reach $100 billion by 2017. This would allow Disney to adapt to shifting consumer preferences and technological changes.
The document discusses the Hindi film industry known as Bollywood. It notes that Bollywood is the largest film industry in the world in terms of films produced annually, around 1000 films per year. The industry has seen significant growth in recent decades and generates billions of dollars in revenue. However, it still faces challenges like piracy and competition from regional and Hollywood films. Overall, Bollywood has become a major part of the global entertainment industry due to its large scale of production and increasing international reach and popularity.
The document provides an overview of the history and growth strategy of The Walt Disney Company from 1923 to the present. It discusses key events and milestones in the company's history during different time periods, from the founding of the Disney Brothers Studio in 1923 to expansions into television, theme parks, and acquisitions. The summary then outlines Disney's diversification strategy, including related diversification through cross-selling across business units and integrating vertically through ownership of distribution channels. Finally, it discusses Disney's use of the SCARF model to reduce threats to employees' status, certainty, autonomy, relatedness, and fairness.
The document provides an overview of The Walt Disney Company including its history, growth, divisions, mission, vision, SWOT analysis, and strategic planning. It analyzes Disney using various matrices and models to formulate strategies. Disney is summarized as one of the world's leading entertainment companies that seeks to provide innovative experiences through its diverse portfolio of brands across media networks, parks and resorts, studio entertainment, and consumer products. Strategic plans are proposed to further develop Disney's businesses and take advantage of opportunities while mitigating threats in its external environment.
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio (1). Disneyland theme park opened in 1955 (2). Disney has since grown into a global corporation that entertains people through its film studios, theme parks, television networks, cruise lines, and consumer products (3).
The Story Behind The Walt Disney CompanySisfors Media
Berikut penilaian investasi IT Disney berdasarkan faktor risiko:
1. Risiko bisnis dapat dimitigasi dengan mengembangkan teknologi secara berkelanjutan sesuai perkembangan zaman dan selera pasar global.
2. Risiko keuangan dapat diatasi karena investasi IT Disney seperti ERP membuahkan keuntungan besar melalui peningkatan efisiensi dan pendapatan.
3. Risiko keamanan data merupakan risiko utama yang harus diantisip
Kelompok 9 ni'matus puspita_ryandito_disneyryandito
Dokumen tersebut memberikan informasi mengenai sejarah perusahaan Disney sejak didirikan pada tahun 1923 hingga ekspansi bisnisnya saat ini ke berbagai segmen seperti studio film, label rekaman, pertunjukan teater, taman hiburan dan resor. Dokumen tersebut juga menganalisis kekuatan, kelemahan, peluang dan ancaman bisnis Disney serta rantai nilai yang diterapkan melalui aktivitas utama dan pendukung.
Disney telah berhasil selama lebih dari 50 tahun menghibur penonton di seluruh dunia dengan tokoh-tokoh kartun dan film-film keluarga yang penuh fantasi serta taman hiburan seperti Disneyland yang menggabungkan seni dan teknologi tingkat tinggi. Disney terus mengembangkan kreativitasnya untuk menciptakan konten baru yang disesuaikan dengan setiap generasi dan terus memperbarui teknologinya demi memberikan pengalaman hiburan yang l
BAB 3 PROFESI, PELUANG KERJA, DAN PELUANG USAHA BIDANG AKL.pptxanselmusl280
Jurusan akuntansi merupakan salah satu jurusan yang cukup populer di Indonesia. Banyak mahasiswa yang memilih jurusan ini karena prospek kerja yang menjanjikan. Namun, sebelum memilih jurusan ini, sebaiknya Anda mengetahui terlebih dahulu apa itu jurusan akuntansi.
Akuntansi adalah suatu bidang ilmu yang mempelajari tentang pencatatan, pengukuran, pengklasifikasian, dan pelaporan transaksi keuangan. Jurusan akuntansi sendiri merupakan suatu program studi yang mengajarkan ilmu akuntansi, mulai dari dasar-dasar akuntansi hingga akuntansi lanjutan.
Dalam jurusan akuntansi, Anda akan mempelajari berbagai materi, seperti dasar-dasar akuntansi, teori akuntansi, analisis laporan keuangan, audit, pajak, hingga manajemen keuangan. Selain itu, Anda juga akan belajar menggunakan software akuntansi, seperti Microsoft Excel dan SAP.
Gelar akademik yang akan didapatkan oleh para lulusan S-1 jurusan akuntansi adalah Sarjana Akuntansi (S.Ak.). Memiliki gelar sarjana akuntansi merupakan salah satu syarat penting untuk menjadi seorang akuntan profesional.
Dengan memperoleh gelar sarjana akuntansi, seseorang dianggap memiliki pengetahuan yang mendalam mengenai akuntansi, audit, pajak, dan manajemen keuangan.
Setelah lulus dari jurusan akuntansi, Anda memiliki peluang kerja yang sangat luas. Anda bisa bekerja di berbagai bidang, seperti akuntan publik, auditor, konsultan pajak, pegawai bank, pegawai asuransi, broker saham, hingga dosen akuntansi. Bahkan, jika Anda memiliki kemampuan untuk memulai bisnis, Anda juga bisa membuka usaha konsultan akuntansi.
Anda juga bisa memperoleh gaji yang cukup tinggi jika bekerja di bidang akuntansi. Gaji rata-rata untuk lulusan akuntansi di Indonesia bervariasi, tergantung dari posisi dan pengalaman kerja. Namun, umumnya gaji untuk lulusan akuntansi di Indonesia berkisar antara 4 hingga 10 juta rupiah per bulan.
Secara keseluruhan, jurusan akuntansi memiliki prospek kerja yang menjanjikan dan peluang karier yang luas. Namun, sebelum memilih jurusan ini, pastikan Anda memiliki minat dan bakat dalam bidang akuntansi. Selain itu, perlu juga memiliki kemampuan analisis yang baik, teliti, dan detail-oriented.
Salah satu prospek kerja yang menarik bagi lulusan akuntansi adalah menjadi broker saham.
Sebagai broker saham, tugas utama adalah membantu investor dalam membeli dan menjual saham di pasar saham. Selain itu, seorang broker saham juga harus memiliki pengetahuan dan kemampuan dalam menganalisis data dan memprediksi pergerakan harga saham.
Meskipun menjadi broker saham terdengar menarik dan menjanjikan, tetapi tidak semua lulusan akuntansi bisa menjadi broker saham dengan mudah. Ada beberapa persyaratan yang harus dipenuhi untuk menjadi broker saham, antara lain harus memiliki sertifikasi yang dikeluarkan oleh Bursa Efek Indonesia (BEI) dan harus memiliki lisensi dari Otoritas Jasa Keuangan (OJK).
Namun, bagi lulusan akuntansi yang memiliki sertifikasi dan lisensi tersebut, prospek kerja sebagai broker saham di Indonesia
O documento resume a biografia de Bill Gates, o fundador da Microsoft. Detalha que Gates nasceu em 1955 em Seattle e fundou a Microsoft com Paul Allen em 1975. Também explica que a Microsoft desenvolveu o sistema operacional para o primeiro PC da IBM e que Gates se aposentou da Microsoft em 2008 para focar em projetos filantrópicos.
1. The document provides a history of the Walt Disney Company from 1923 to 2006, including key events such as the founding of the company, the creation of Mickey Mouse, the opening of Disney theme parks, and acquisitions.
2. It also includes information on Disney's corporate structure, which is divided into studios, consumer products, media networks, and parks and resorts.
3. Location details are provided for Disney resorts around the world, and mission and vision statements are proposed.
Find pre-designed Disney World PowerPoint Background Templates to share your views and information about Disney world of aware the audience by creating a beautiful presentation.
The document summarizes the evolution of Indian cinema from its beginnings in 1913 to the present. It traces the transition from silent films to talkies, the influence of social and political changes on films, and the rise of Indian cinema on the international stage. Key events covered include the release of India's first motion picture in 1913, the first talkie in 1931, the growth of the industry in the 1930s-1950s, and the new wave cinema movements of the 1970s-1980s. Indian cinema developed in parallel with India's own history and has been shaped by the country's socio-cultural changes over the decades.
Strategic Management: Walt Disney Case StudyCallie Unruh
The document is an organizational case study of The Walt Disney Company. It provides an overview of Disney's mission, internal assessment including finances and organizational structure, external assessment of competitors and market position, SWOT analysis, and strategies. The key points are:
- Disney's mission is to be a leading producer and provider of entertainment and information globally.
- Internally it has a diversified structure with business units in media networks, studio entertainment, parks and resorts, and consumer products.
- Externally it competes with other large media companies and assesses opportunities in technology changes, new markets, and threats like economic shifts.
- Strategies discussed include pursuing growth through diversification, increasing market
Walt Disney was founded in 1923 and is now the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends updating its vision and mission statements to focus on customer satisfaction and engaging employees. It also recommends the strategic expansion of Disney's mobile gaming portfolio to capitalize on the growing mobile games market, which could reach $100 billion by 2017. This would allow Disney to adapt to shifting consumer preferences and technological changes.
The document discusses the Hindi film industry known as Bollywood. It notes that Bollywood is the largest film industry in the world in terms of films produced annually, around 1000 films per year. The industry has seen significant growth in recent decades and generates billions of dollars in revenue. However, it still faces challenges like piracy and competition from regional and Hollywood films. Overall, Bollywood has become a major part of the global entertainment industry due to its large scale of production and increasing international reach and popularity.
The document provides an overview of the history and growth strategy of The Walt Disney Company from 1923 to the present. It discusses key events and milestones in the company's history during different time periods, from the founding of the Disney Brothers Studio in 1923 to expansions into television, theme parks, and acquisitions. The summary then outlines Disney's diversification strategy, including related diversification through cross-selling across business units and integrating vertically through ownership of distribution channels. Finally, it discusses Disney's use of the SCARF model to reduce threats to employees' status, certainty, autonomy, relatedness, and fairness.
The document provides an overview of The Walt Disney Company including its history, growth, divisions, mission, vision, SWOT analysis, and strategic planning. It analyzes Disney using various matrices and models to formulate strategies. Disney is summarized as one of the world's leading entertainment companies that seeks to provide innovative experiences through its diverse portfolio of brands across media networks, parks and resorts, studio entertainment, and consumer products. Strategic plans are proposed to further develop Disney's businesses and take advantage of opportunities while mitigating threats in its external environment.
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio (1). Disneyland theme park opened in 1955 (2). Disney has since grown into a global corporation that entertains people through its film studios, theme parks, television networks, cruise lines, and consumer products (3).
The Story Behind The Walt Disney CompanySisfors Media
Berikut penilaian investasi IT Disney berdasarkan faktor risiko:
1. Risiko bisnis dapat dimitigasi dengan mengembangkan teknologi secara berkelanjutan sesuai perkembangan zaman dan selera pasar global.
2. Risiko keuangan dapat diatasi karena investasi IT Disney seperti ERP membuahkan keuntungan besar melalui peningkatan efisiensi dan pendapatan.
3. Risiko keamanan data merupakan risiko utama yang harus diantisip
Kelompok 9 ni'matus puspita_ryandito_disneyryandito
Dokumen tersebut memberikan informasi mengenai sejarah perusahaan Disney sejak didirikan pada tahun 1923 hingga ekspansi bisnisnya saat ini ke berbagai segmen seperti studio film, label rekaman, pertunjukan teater, taman hiburan dan resor. Dokumen tersebut juga menganalisis kekuatan, kelemahan, peluang dan ancaman bisnis Disney serta rantai nilai yang diterapkan melalui aktivitas utama dan pendukung.
Disney telah berhasil selama lebih dari 50 tahun menghibur penonton di seluruh dunia dengan tokoh-tokoh kartun dan film-film keluarga yang penuh fantasi serta taman hiburan seperti Disneyland yang menggabungkan seni dan teknologi tingkat tinggi. Disney terus mengembangkan kreativitasnya untuk menciptakan konten baru yang disesuaikan dengan setiap generasi dan terus memperbarui teknologinya demi memberikan pengalaman hiburan yang l
Similar to International business entry with license, study case from Walt Disney (6)
BAB 3 PROFESI, PELUANG KERJA, DAN PELUANG USAHA BIDANG AKL.pptxanselmusl280
Jurusan akuntansi merupakan salah satu jurusan yang cukup populer di Indonesia. Banyak mahasiswa yang memilih jurusan ini karena prospek kerja yang menjanjikan. Namun, sebelum memilih jurusan ini, sebaiknya Anda mengetahui terlebih dahulu apa itu jurusan akuntansi.
Akuntansi adalah suatu bidang ilmu yang mempelajari tentang pencatatan, pengukuran, pengklasifikasian, dan pelaporan transaksi keuangan. Jurusan akuntansi sendiri merupakan suatu program studi yang mengajarkan ilmu akuntansi, mulai dari dasar-dasar akuntansi hingga akuntansi lanjutan.
Dalam jurusan akuntansi, Anda akan mempelajari berbagai materi, seperti dasar-dasar akuntansi, teori akuntansi, analisis laporan keuangan, audit, pajak, hingga manajemen keuangan. Selain itu, Anda juga akan belajar menggunakan software akuntansi, seperti Microsoft Excel dan SAP.
Gelar akademik yang akan didapatkan oleh para lulusan S-1 jurusan akuntansi adalah Sarjana Akuntansi (S.Ak.). Memiliki gelar sarjana akuntansi merupakan salah satu syarat penting untuk menjadi seorang akuntan profesional.
Dengan memperoleh gelar sarjana akuntansi, seseorang dianggap memiliki pengetahuan yang mendalam mengenai akuntansi, audit, pajak, dan manajemen keuangan.
Setelah lulus dari jurusan akuntansi, Anda memiliki peluang kerja yang sangat luas. Anda bisa bekerja di berbagai bidang, seperti akuntan publik, auditor, konsultan pajak, pegawai bank, pegawai asuransi, broker saham, hingga dosen akuntansi. Bahkan, jika Anda memiliki kemampuan untuk memulai bisnis, Anda juga bisa membuka usaha konsultan akuntansi.
Anda juga bisa memperoleh gaji yang cukup tinggi jika bekerja di bidang akuntansi. Gaji rata-rata untuk lulusan akuntansi di Indonesia bervariasi, tergantung dari posisi dan pengalaman kerja. Namun, umumnya gaji untuk lulusan akuntansi di Indonesia berkisar antara 4 hingga 10 juta rupiah per bulan.
Secara keseluruhan, jurusan akuntansi memiliki prospek kerja yang menjanjikan dan peluang karier yang luas. Namun, sebelum memilih jurusan ini, pastikan Anda memiliki minat dan bakat dalam bidang akuntansi. Selain itu, perlu juga memiliki kemampuan analisis yang baik, teliti, dan detail-oriented.
Salah satu prospek kerja yang menarik bagi lulusan akuntansi adalah menjadi broker saham.
Sebagai broker saham, tugas utama adalah membantu investor dalam membeli dan menjual saham di pasar saham. Selain itu, seorang broker saham juga harus memiliki pengetahuan dan kemampuan dalam menganalisis data dan memprediksi pergerakan harga saham.
Meskipun menjadi broker saham terdengar menarik dan menjanjikan, tetapi tidak semua lulusan akuntansi bisa menjadi broker saham dengan mudah. Ada beberapa persyaratan yang harus dipenuhi untuk menjadi broker saham, antara lain harus memiliki sertifikasi yang dikeluarkan oleh Bursa Efek Indonesia (BEI) dan harus memiliki lisensi dari Otoritas Jasa Keuangan (OJK).
Namun, bagi lulusan akuntansi yang memiliki sertifikasi dan lisensi tersebut, prospek kerja sebagai broker saham di Indonesia
MATERI AKUNTANSI IJARAH POWER POINT (PPT)ritaseptia16
Ijarah adalah akad sewa-menyewa antara pemilik ma’jur (obyek
sewa) dan musta’jir (penyewa) untuk mendapatkan imbalan atas obyek
sewa yang di sewakannya.
Kelompok 5_PPT Etika Akuntan dalam Kasus Anti Korupsi pada Perusahaan Manufak...
International business entry with license, study case from Walt Disney
1. Kelompok F4 :
Dicky Taruna Kim - 0741501003
Erwan C. Priyatmoko – 0741501004
Kevin Christy – 0741501010
Sylvia Christina – 0741501019
Sheedy – 0741501016
Master of Management
KSB
2. Profiles
• The Walt Disney Company was founded on
October 16, 1923, by brothers Walt and Roy
Disney as an animation studio, it has
become one of the biggest Hollywood
studios, and owner and licensor of eleven
theme parks and several television
networks, including ABC and ESPN.
• Disney's corporate headquarters and
primary production facilities are located at
The Walt Disney Studios in Burbank,
California.
• The company has been a component of the
Dow Jones Industrial Average since May 6
1991. Mickey Mouse serves as the official
mascot of The Walt Disney Company.
3. Mickey Mouse
• Mickey Mouse is a comic animal
cartoon character who has become an
icon for The Walt Disney Company.
• Mickey Mouse was created in 1928 by
Walt Disney and Ub Iwerks and voiced
by Walt Disney. The Walt Disney
Company celebrates his birth as
November 18, 1928 upon the release
of Steamboat Willie.
• The anthropomorphic mouse has
evolved from being simply a character
in animated cartoons and comic strips
to become one of the most
recognizable symbols in the world.
6. Pengertian Lisensi
Perjanjian lisensi adalah perjanjian antara dua pihak atau lebih, yang
mana satu pihak yaitu pemegang hak bertindak sebagai pihak yang
memberikan lisensi, sedangkan pihak yang lain bertindak sebagai pihak
yang menerima lisensi.
Pengertian lisensi itu sendiri adalah izin untuk menikmati manfaat
ekonomi dari suatu obyek yang dilindungi HKI untuk jangka waktu
tertentu. Sebagai imbalan atas pemberian lisensi tersebut, penerima
lisensi wajib membayar royalti dalam jumlah tertentu dan untuk jangka
waktu tertentu. Mengingat hak ekonomis yang terkandung dalam
setiap hak eksklusif adalah banyak macamnya, maka perjanjian lisensi
pun dapat memiliki banyak variasi. Ada perjanjian lisensi yang
memberikan izin kepada penerima lisensi untuk menikmati seluruh
hak eksklusif yang ada, tetapi ada pula perjanjian lisensi yang hanya
memberikan izin untuk sebagian hak eksklusif saja, misalnya lisensi
untuk produksi saja, atau lisensi untuk penjualan saja.
7. Dasar Hukum Lisensi
Lisensi menurut UU No 19 th 2002 ttg Hak Cipta
Bab I pasal 1 lisensi adalah “Izin yang diberikan
oleh Pemegang Hak Cipta atau Pemegang Hak
Terkait kepada pihak lain untuk mengumumkan
dan/atau memperbanyak Ciptaannya atau
produk Hak Terkaitnya dengan persyaratan
tertentu”.
8. International Entry Strategies
- Interfirm Cooperation
- Exporting
- Importing
- Franchising
- Licensing
- Foreign Investment
Fokus presentasi ini adalah lisensi. Dalam presentasi ini akan dijelaskan
mengenai pengertian, persyaratan, macam- macam, dan objek yang
dijadikan lisensi oleh Walt Disney.
Melalui studi pustaka ini, penulis dapat menyimpulkan apa itu lisensi,
persyaratan, macam- macam, produk lisensi, undang- undang mengenai
lisensi dan contoh perjanjian lisensi.
9. Persyaratan Perjanjian Lisensi
Perjanjian lisensi harus dibuat secara tertulis dan harus ditandatangani
oleh kedua pihak. Perjanjian lisensi sekurang-kurangnya memuat
informasi tentang:
(a) tanggal, bulan dan tahun tempat dibuatnya perjanjian lisensi;
(b) nama dan alamat lengkap serta tanda tangan para pihak yang
mengadakan perjanjian lisensi;
(c) obyek perjanjian lisensi;
(d) jangka waktu perjanjian lisensi;
(e) dapat atau tidaknya jangka waktu perjanjian lisensi diperpanjang;
(f) pelaksanaan lisensi untuk seluruh atau sebagian dari hak ekslusif;
(g) jumlah royalti dan pembayarannya;
(h) dapat atau tidaknya penerima lisensi memberikan lisensi lebih
lanjut kepada pihak ketiga;
(i) batas wilayah berlakunya perjanjian lisensi, apabila diperjanjikan;
dan
(j) dapat atau tidaknya pemberi lisensi melaksanakan sendiri karya
yang telah dilisensikan.
10. Macam- macam lisensi meliputi:
1. Lisensi atas hak karya intelektual
2. Lisensi massal
3. Lisensi merek barang atau jasa
4. Lisensi seni dan karakter
5. Lisensi bidang pendidikan
11. • Disney Licensing
DCP's origins trace back to 1929 when Walt Disney
licensed the image of Mickey Mouse for use on a
children's writing tablet. In 1932, Kay Kamen took charge
of what then became Disney Licensing, setting the
standard for character licensing within the entertainment
industry. Today, as the world's largest licensor1, DCP
inspires the imaginations of people around the world by
bringing the magic of Disney into consumers' homes with
products they can enjoy year-round. The business is
aligned around five strategic brand priorities: Disney
Media, Classics & Entertainment, Disney & Pixar
Animation Studios, Disney Princess & Disney Fairies,
Lucasfilm and Marvel
12.
13.
14. Disney Corporate Culture
Disney is “rich in heritage, traditions, quality standards, and
values that it believes are critical factors to it success”.
Cast members share the values of honestly, integrity, respect,
courage, openness, diversity, and balance.
These values are demonstrated through such traits and
behaviours like making guests happy, caring about fellow cast
members, working as a team, delivering quality, fostering
creativity, paying attention to every detail, and having an
emotional commitment to Disney.
15.
16. Its 5 lines of businesses with its endeavours to integrate entertainment
inside and outside the home is a good opportunity for Disney to gain a
competitive advantage within the market place and more importantly
within movie production industry.
In fact, its technological innovations with its media networks will comfort
its leading position within the sector.
Nowadays, technology has become a very increasingly tool to compete
with rival companies and industries.
Internet and Broadcasting will have a positive impact in developing
marketing plans and strategies for theme parks, restaurant, and movies.
We suggest that Disney first focus on integrating entertainment inside the
home and in a second time outside the home.