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International Accreditation beyond AACSB




Professor Nigel Healey, Pro-Vice-Chancellor and Head of
     College of Business, Law and Social Sciences
             Nottingham Trent University
07 February 2013   2
Overview


• International accreditation:
 – AACSB
 – EQUIS
 – AMBA
• Why bother with accreditation?
 – The benefits
 – The costs
• The alternatives to international accreditation
 – National and international rankings
• Conclusions




07 February 2013                                    3
International accreditation: the choices


• AACSB - The Association to Advance Collegiate Schools of Business
  (based in Tampa, Florida)
• AMBA - The Association of MBAs (based in London)
• EQUIS - European Quality Improvement System (based in Brussels)




07 February 2013                                              4
Scope of accreditation


• AACSB accredits management and accounting programmes for the
  university overall
 – only scheme which is overtly mission-based
• AMBA accredits the business school's portfolios of MBA/MBM/DBA
  programmes (wherever offered)
• EQUIS's accredits the business school as an entity




07 February 2013                                             5
Timing


• Duration of the accreditation process
 – AACSB: 5-6 years
 – AMBA: 9-12 months
 – EQUIS: 2-3 years
• Length of accreditation
 – AACSB: 5 years, but light touch reaccreditation after 5 years, fuller
   reaccreditation after 10 years
 – AMBA: full re-accreditation every 3 or 5 years (1-year accreditation is a
   possible outcome of reaccreditation, by exception)
 – EQUIS: full re-accreditation every 3 or 5 years




07 February 2013                                                               6
Complexity


• AACSB: 77 pages for Business Accreditation, more quantitative
  criteria (checklists)
 – eg, prescribed faculty ratios
• AMBA: 24 pages (9 pages for MBA; 9 pages for MBM; 6 pages for
  DBA), more qualitative criteria
 – eg, no prescribed faculty-to-students ratio
• EQUIS: 67 pages, mix of qualitative and quantitative criteria
 – eg, prescribed minimum numbers of faculty




07 February 2013                                                  7
Numbers of schools accredited


• AACSB, estimates there are now 13,670 business schools world-
  wide
• As of November 2011:
 – AACSB accredits 637 institutions in 41 countries
 – AMBA accredits 187 schools in 70 countries
 – EQUIS accredits 130 schools in 38 countries




07 February 2013                                             8
07 February 2013   9
07 February 2013   10
07 February 2013   11
07 February 2013   12
AACSB accredited ANZAM universities
• Australian Graduate School of         • Auckland University of Technology
  Management
                                        • Massey University
• Griffith University
                                        • The University of Auckland
• Melbourne Business School
                                        • University of Otago
• Queensland University of Technology
                                        • The University of Waikato
• The University of Adelaide
                                        • Victoria University of Wellington
• University of Melbourne
• The University of Queensland
• The University of Sydney
• University of Technology, Sydney
• University of Western Australia




  07 February 2013                                                      13
AMBA accredited ANZAM schools

• Curtin Graduate School of Business   • Massey University
• Monash Graduate School of            • Waikato Management School
  Business
                                       • University of Auckland Business
• QUT Graduate School of Business        School
                                       • University of Canterbury
                                       • Victoria University of Wellington,
                                         Faculty of Commerce &
                                         Administration




07 February 2013                                                      14
EQUIS accredited ANZAM schools

• Melbourne Business School (5          • Business School, The University of
  years)                                  Auckland (5 years)
• Faculty of Business and Economics,    • School of Business, University of
  Monash University (3 years)             Otago (3 years)
• QUT Business School (5 years)         • Waikato Management School (5
• Business School, The University of      years)
  Western Australia (3 years)
• Australian School of Business (5
  years)
• UQ Business School (5 years)
• Division of Business, University of
  South Australia (3 years)
• University of Sydney Business
  School (5 years)


07 February 2013                                                      15
The “Triple Crown”




•   Queensland University of Technology
•   University of Auckland
•   University of Waikato

    07 February 2013                      16
Why bother with accreditation: the benefits


• Provides an independent, objective framework which allows schools
  to benchmark against international standards and enhance quality
  in key areas: faculty, learning outcomes for students, research,
  corporate relations, internationalisation
• Signals guarantee of quality to future students and faculty
• Provides quality kite mark for schools to differentiate themselves
  from the rest




07 February 2013                                                17
Why bother with accreditation: the benefits
(2)

• Provides quality kite mark for schools to differentiate themselves
  from the rest…
• Tension for accreditation bodies between:
 – Raising standards (more members) vs exclusivity (few members)
 – Generating revenue (more members) vs retaining brand quality (few members)
• AACSB and AMBA weight raising standards ahead of exclusivity
• EQUIS give greater weight to exclusivity
 – but risks providing lower value-added to schools given national and
   international league tables




07 February 2013                                                         18
Why bother with accreditation: the costs


• Deadweight costs; bureaucracy to gather data, complete forms,
  costs of accreditation visits
• Strategic costs: may require change of mission or unwanted change
  to strategy
 – AACSB’s focus on university: prevents b-schools in universities with other
   management programmes from applying
 – AMBA’s rule that MBA entrants require three years’ work experience: Harvard
   Business School, Wharton, Stanford GSB, Columbia Business School, Chicago
   Booth all do not meet this requirement
 – EQUIS’s rule that b-school’s must be autonomous: works against b-schools
   which are fully integrated into universities




07 February 2013                                                        19
The alternatives to international accreditation:
national rankings




                                                     http://www.australian-universities.com/ratings/business-school-rankings/
Australian Business School Rankings
1. University of Melbourne (MELBOURNE)
2. University of New South Wales (UNSW)
3. University of Sydney (SYDNEY)
4. Australian National University (ANU)
5. Monash University (MONASH)
6. University of Queensland (QUEENSLAND)
7. University of Western Australia (UWA)
8. Macquarie University (MACQUARIE)
9. University of Adelaide (ADELAIDE)
10. University of Technology Sydney (UTS)
11. Queensland University of Technology (QUT)
12. Curtin University of Technology (CURTIN)


07 February 2013                                20
London Business School has ‘Triple Crown’, but…


07 February 2013                                  21
The alternatives to international accreditation:
national rankings (2)
Australian Business School Rankings (MBA)
1. Melbourne Business School, University of Melbourne
2. Australian Graduate School of Management




                                                                              http://top-b-schools.4gmat.com/australia.shtml/
3. Macquarie Graduate School of Management
4. Faculty of Business - Bond University
5. Faculty of Business - Queensland University of Technology
6. Curtin Business School
7. University of Tech Sydney - Business Faculty
8. Griffith University
9. Mt Eliza Center for Executive Education - Melbourne Business School
10. Graduate School of Business - RMIT University
11. Graduate School of Management - University of Western Australia
12. The University of Queensland


07 February 2013                                                         22
The alternatives to international accreditation:
international rankings




                                                                         http://www.topmba.com/mba-rankings/global-200/2010/region/asia
Asian Business School Rankings (MBA)
1. Melbourne Business School, The University of Melbourne
2. National University of Singapore Business School
3. University of New South Wales, AGSM MBA Programs
4. Indian Institute of Management Bangalore
5. Indian Institute of Management, Ahmedabad
6. China Europe International Business School (CEIBS)
7. The HKUST Business School
8. Indian School of Business
9. Nanyang Business School, Nanyang Technological University
10. Macquarie Graduate School of Management, Macquarie University
11. Indian Institute of Management Calcutta
12. Monash University Faculty of Business and Economics


07 February 2013                                                    23
Limitations of rankings


• Accused of being meaningless:
 – add up ‘apples’ and ‘oranges’
 – ignore mission or (worse) assume all institutions’ missions are the same as the
   top-ranked institution
• Only indirectly promote quality enhancement
 – Universities have to work out algorithms and make changes to improve their
   rankings
 – No direct feedback to improve quality
 – Focus on rankings may lead to game-playing




07 February 2013                                                           24
Conclusions


• Achieving international accreditation ahs become an objective for
  many Australian b-schools
• There are both real and reputational benefits from accreditation,
  which come at a cost
• Rankings are also a fact of life and provide reputational benefits, but
  they are harder to manage
• In a competitive environment, both serve to help b-schools
  differentiate themselves from the pack




07 February 2013                                                 25

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International accreditation beyond AACSB

  • 1. International Accreditation beyond AACSB Professor Nigel Healey, Pro-Vice-Chancellor and Head of College of Business, Law and Social Sciences Nottingham Trent University
  • 3. Overview • International accreditation: – AACSB – EQUIS – AMBA • Why bother with accreditation? – The benefits – The costs • The alternatives to international accreditation – National and international rankings • Conclusions 07 February 2013 3
  • 4. International accreditation: the choices • AACSB - The Association to Advance Collegiate Schools of Business (based in Tampa, Florida) • AMBA - The Association of MBAs (based in London) • EQUIS - European Quality Improvement System (based in Brussels) 07 February 2013 4
  • 5. Scope of accreditation • AACSB accredits management and accounting programmes for the university overall – only scheme which is overtly mission-based • AMBA accredits the business school's portfolios of MBA/MBM/DBA programmes (wherever offered) • EQUIS's accredits the business school as an entity 07 February 2013 5
  • 6. Timing • Duration of the accreditation process – AACSB: 5-6 years – AMBA: 9-12 months – EQUIS: 2-3 years • Length of accreditation – AACSB: 5 years, but light touch reaccreditation after 5 years, fuller reaccreditation after 10 years – AMBA: full re-accreditation every 3 or 5 years (1-year accreditation is a possible outcome of reaccreditation, by exception) – EQUIS: full re-accreditation every 3 or 5 years 07 February 2013 6
  • 7. Complexity • AACSB: 77 pages for Business Accreditation, more quantitative criteria (checklists) – eg, prescribed faculty ratios • AMBA: 24 pages (9 pages for MBA; 9 pages for MBM; 6 pages for DBA), more qualitative criteria – eg, no prescribed faculty-to-students ratio • EQUIS: 67 pages, mix of qualitative and quantitative criteria – eg, prescribed minimum numbers of faculty 07 February 2013 7
  • 8. Numbers of schools accredited • AACSB, estimates there are now 13,670 business schools world- wide • As of November 2011: – AACSB accredits 637 institutions in 41 countries – AMBA accredits 187 schools in 70 countries – EQUIS accredits 130 schools in 38 countries 07 February 2013 8
  • 13. AACSB accredited ANZAM universities • Australian Graduate School of • Auckland University of Technology Management • Massey University • Griffith University • The University of Auckland • Melbourne Business School • University of Otago • Queensland University of Technology • The University of Waikato • The University of Adelaide • Victoria University of Wellington • University of Melbourne • The University of Queensland • The University of Sydney • University of Technology, Sydney • University of Western Australia 07 February 2013 13
  • 14. AMBA accredited ANZAM schools • Curtin Graduate School of Business • Massey University • Monash Graduate School of • Waikato Management School Business • University of Auckland Business • QUT Graduate School of Business School • University of Canterbury • Victoria University of Wellington, Faculty of Commerce & Administration 07 February 2013 14
  • 15. EQUIS accredited ANZAM schools • Melbourne Business School (5 • Business School, The University of years) Auckland (5 years) • Faculty of Business and Economics, • School of Business, University of Monash University (3 years) Otago (3 years) • QUT Business School (5 years) • Waikato Management School (5 • Business School, The University of years) Western Australia (3 years) • Australian School of Business (5 years) • UQ Business School (5 years) • Division of Business, University of South Australia (3 years) • University of Sydney Business School (5 years) 07 February 2013 15
  • 16. The “Triple Crown” • Queensland University of Technology • University of Auckland • University of Waikato 07 February 2013 16
  • 17. Why bother with accreditation: the benefits • Provides an independent, objective framework which allows schools to benchmark against international standards and enhance quality in key areas: faculty, learning outcomes for students, research, corporate relations, internationalisation • Signals guarantee of quality to future students and faculty • Provides quality kite mark for schools to differentiate themselves from the rest 07 February 2013 17
  • 18. Why bother with accreditation: the benefits (2) • Provides quality kite mark for schools to differentiate themselves from the rest… • Tension for accreditation bodies between: – Raising standards (more members) vs exclusivity (few members) – Generating revenue (more members) vs retaining brand quality (few members) • AACSB and AMBA weight raising standards ahead of exclusivity • EQUIS give greater weight to exclusivity – but risks providing lower value-added to schools given national and international league tables 07 February 2013 18
  • 19. Why bother with accreditation: the costs • Deadweight costs; bureaucracy to gather data, complete forms, costs of accreditation visits • Strategic costs: may require change of mission or unwanted change to strategy – AACSB’s focus on university: prevents b-schools in universities with other management programmes from applying – AMBA’s rule that MBA entrants require three years’ work experience: Harvard Business School, Wharton, Stanford GSB, Columbia Business School, Chicago Booth all do not meet this requirement – EQUIS’s rule that b-school’s must be autonomous: works against b-schools which are fully integrated into universities 07 February 2013 19
  • 20. The alternatives to international accreditation: national rankings http://www.australian-universities.com/ratings/business-school-rankings/ Australian Business School Rankings 1. University of Melbourne (MELBOURNE) 2. University of New South Wales (UNSW) 3. University of Sydney (SYDNEY) 4. Australian National University (ANU) 5. Monash University (MONASH) 6. University of Queensland (QUEENSLAND) 7. University of Western Australia (UWA) 8. Macquarie University (MACQUARIE) 9. University of Adelaide (ADELAIDE) 10. University of Technology Sydney (UTS) 11. Queensland University of Technology (QUT) 12. Curtin University of Technology (CURTIN) 07 February 2013 20
  • 21. London Business School has ‘Triple Crown’, but… 07 February 2013 21
  • 22. The alternatives to international accreditation: national rankings (2) Australian Business School Rankings (MBA) 1. Melbourne Business School, University of Melbourne 2. Australian Graduate School of Management http://top-b-schools.4gmat.com/australia.shtml/ 3. Macquarie Graduate School of Management 4. Faculty of Business - Bond University 5. Faculty of Business - Queensland University of Technology 6. Curtin Business School 7. University of Tech Sydney - Business Faculty 8. Griffith University 9. Mt Eliza Center for Executive Education - Melbourne Business School 10. Graduate School of Business - RMIT University 11. Graduate School of Management - University of Western Australia 12. The University of Queensland 07 February 2013 22
  • 23. The alternatives to international accreditation: international rankings http://www.topmba.com/mba-rankings/global-200/2010/region/asia Asian Business School Rankings (MBA) 1. Melbourne Business School, The University of Melbourne 2. National University of Singapore Business School 3. University of New South Wales, AGSM MBA Programs 4. Indian Institute of Management Bangalore 5. Indian Institute of Management, Ahmedabad 6. China Europe International Business School (CEIBS) 7. The HKUST Business School 8. Indian School of Business 9. Nanyang Business School, Nanyang Technological University 10. Macquarie Graduate School of Management, Macquarie University 11. Indian Institute of Management Calcutta 12. Monash University Faculty of Business and Economics 07 February 2013 23
  • 24. Limitations of rankings • Accused of being meaningless: – add up ‘apples’ and ‘oranges’ – ignore mission or (worse) assume all institutions’ missions are the same as the top-ranked institution • Only indirectly promote quality enhancement – Universities have to work out algorithms and make changes to improve their rankings – No direct feedback to improve quality – Focus on rankings may lead to game-playing 07 February 2013 24
  • 25. Conclusions • Achieving international accreditation ahs become an objective for many Australian b-schools • There are both real and reputational benefits from accreditation, which come at a cost • Rankings are also a fact of life and provide reputational benefits, but they are harder to manage • In a competitive environment, both serve to help b-schools differentiate themselves from the pack 07 February 2013 25