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Internal Communication 2009 / 3rd place / SEB Unibanka Rebranding to SEB Banka

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Baltic PR Awards
Baltic PR Awards

Baltic PR Awards 2009 Internal Communication 3 rd PLACE WINNER SEB Banka Check out this presentation video on Youtube: http://tinyurl.com/d6n2z5

Business
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SEB zīmola maiņa iekšējā komunikācijā Dace Kriķe SEB bankas sabiedrisko attiecību speciāliste
Kā Latvijas Unibanka kļuva par SEB banku?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PIERADINĀT IZSKAIDROT IESAISTĪT PIEŅEMT SAJUST
PIERADINĀT
[object Object]
Kā noslēgums - SEB zīmes uzlikšana uz SEB finanšu centra
Iekšējie pasākumi - Gada balle “SEB Air”
IZSKAIDROT
Raksti intranetā ,[object Object],[object Object],[object Object],[object Object]
Viss par zīmola maiņu intranetā!
IESAISTĪT
[object Object],Konkurss darbinieku bērniem – “SEB monēta”
PIEŅEMT
Intranetā īpašs baneris-pulkstenis, kas rāda, cik dienas atlikušas līdz zīmola maiņai
SAJUST!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sveiciens e-pastā un intranetā – video
Ir iedvesma, kas rada notikumus Ir notikumi, kas rada sajūtas Ir sajūtas, kas vieno cilvēkus Ir cilvēki, kas veido banku Ir banka, kas iedvesmo!
PALDIES!

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Internal Communication 2009 / 3rd place / SEB Unibanka Rebranding to SEB Banka