Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reframing poverty: 8 ways to Open Minds

2,802 views

Published on

A presentation given by Nat Kendall-Taylor of the Frameworks Institute at JRF's Talking about Poverty event, which took place in London on the 30th January 2018. The presentation discusses how we can reframe the conversation on Poverty.

Published in: Government & Nonprofit
  • You might get some help from ⇒ www.WritePaper.info ⇐ Success and best regards!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get Instant Access to 12000 SHED PLANS, Download plans now. ☀☀☀ https://url.cn/15NhsAEL
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The TRUTH... ●●● https://url.cn/5ouhNaM
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • NO NO NO... ➤➤ https://url.cn/5ouhNaM
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Enough is a enough! Is this going to be the day you finally do something about your health? It is a lot easier than you think to be able to shed off unwanted weight. See how you can get started today with 1 minute weight loss routines! ➤➤ http://t.cn/A6PnIVD3
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Reframing poverty: 8 ways to Open Minds

  1. 1. ReframingPoverty 8WaystoOpenMinds January, 2018 Nat Kendall-Taylor, PhD Chief Executive Officer
  2. 2. Why Think About Framing? How Can We Reframe Poverty?
  3. 3. Because Sustained Social Change Requires Culture Change
  4. 4. “ “Public sentiment is everything. With it, nothing can fail; against it, nothing can succeed. Whoever molds public sentiment goes deeper than he who enacts statutes, or pronounces judicial decisions.” Abraham Lincoln
  5. 5. I’ll tell you what’s the greatest power under heaven, and that is public opinion - the ruling belief in society about what is right and what is wrong, what is honourable and what is shameful. That’s the steam that is to work the engines. George Eliot
  6. 6. Communication PolicyThinkingDiscourse
  7. 7. Because You Have a Problem
  8. 8. You Say...They Think AAA BBB PublicExpert/Advocate
  9. 9. John F. Kennedy, Yale University Commencement June 11, 1962 The great enemy of the truth is very often not the lie—deliberate, contrived and dishonest—but the myth—persistent, persuasive and unrealistic.
  10. 10. Because Understanding is Frame Dependent
  11. 11. Slow-to-no policy change Lowsupport forpolicies& regulations Vice ShifttheFrame,MovetheIssue Tobacco Peopleshould makebetter decisions
  12. 12. Corporate wrongdoing/ publichealthissue Defective Product CHANGE Highsupportfor policiesand regulations ShifttheFrame,MovetheIssue Tobacco
  13. 13. Why Think About Framing? How Can We Reframe Poverty?
  14. 14. 8Ways to Open Minds and Engage the Public in Solving Poverty More than 20,000 UK Respondents
  15. 15. #1 UnderstandWhatYou’re UpAgainst&GetStrategic CulturalModels
  16. 16. Cultural Models of... Poverty in the UK The Game is Rigged Economic Naturalism FATALISM Poverty Romanticism NOSTALGIA Spectrum of Self-Determination Opportunity Structures CONTEXT AND STRUCTURE Non-Negotiable Needs Post Poverty CRITERIA Self-Makingness Culture of Poverty RESPONSIBILITY Government Responsibility SOLUTIONS Nothing Tighten Benefits Provide Core/Basic Support Education Post Poverty Self-Makingness Poverty Romanticism Economic Naturalism The Game is Rigged Culture of Poverty Opportunity Structures Spectrum of Self-Determination Non-Negotiable Needs Government Responsibility
  17. 17. #2 SettheRightIssue
  18. 18. ThreeDominantIssueFrames Poverty £ TheEconomy Benefits
  19. 19. ThreeDominantIssueFrames Poverty £ TheEconomy Benefits
  20. 20. #3 ConnectWithValuestoShiftThinking
  21. 21. Compassion/Justice In our society, we believe in showing compassion towards others, and protecting each other from harm. Yet, right now, many live in poverty. We share a moral and social responsibility to ensure that everyone in our country has a decent standard of living. Strategic way to redirect: Moves thinking towards: • Salience/Importance • Social Responsibility • Self Makingness • Culture of Poverty • Poverty Romanticism • Social Responsibility • Protect/Help Others • It’s Not Right that Some Can’t Realize Opportunity/Potential Key components:
  22. 22. Words thatWork “simply not acceptable" “we won’t stand by and let this happen in our society/ country” “we won't stand for that”  “not on my watch” “out of order” “we’re not ok with this” “it’s just not right” “we need to put this right” “morally wrong” “our sense of decency” “our society’s principles” “In our society we believe in doing the right thing. We look out for each other. We provide public services for everyone – especially those who are in greatest need.” “whatever happens, as a society we are in this together” Measured Strident
  23. 23. #4 MessengersMatter:AligntoAmplify
  24. 24. Credible Identity aligned w/ message Novel Not financially vested Aligned with audience identity Thinking About Messengers
  25. 25. #5 UseMetaphortoProvidea MentalImagethatSticksandShiftsThinking
  26. 26. MetaphorTask#1: CounterSelfMakingnessWith AMentalImagethatSticksandShifts
  27. 27. Restricts & Restrains Our economy is locking people in poverty. Low paid, unstable jobs mean more and more families can’t put food on the table. With economy driving up the cost of living, many are caught in a daily struggle to make ends meet, unable to think about a different future. It is hard to break free from the constraints our economy places on people. Redirect away from: Move thinking towards: • What Surrounds Us, Shapes Us • Spectrum of Self-Determination • Social/Public Responsibility • Self Makingness • Culture of Poverty
  28. 28. Restricts & Restrains Our economy is locking people in poverty. Low paid, unstable jobs mean more and more families can’t put food on the table. With economy driving up the cost of living, many are caught in a daily struggle to make ends meet, unable to think about a different future. It is hard to break free from the constraints our economy places on people. Currents Our economy creates powerful currents like low wages and rising living costs that can pull people into poverty. And sometimes things happen that threaten to pull us under, like losing a job, coping with a disability, or leaving our home to get out of an abusive relationship. We need a benefits system that anchors people so they don’t get pulled into the current and pushed into poverty.
  29. 29. MetaphorTask#2: CounterEconomicNaturalism/Fatalism
  30. 30. Redesign the Economy The economy we have today was designed—it is the result of a set of decisions that were made about our society’s priorities and resources. Just as it was designed, we can redesign it so that it works for everyone. Redirect away from: Move thinking towards: • Agency/Efficacy • Design/Redesign • Pragmatism—System That Should Meet Our Needs • Economic Naturalism • Fatalism
  31. 31. #6 ShowDon’tTell:ThePowerofExamples
  32. 32. CanPovertyExemplarsInfluence PublicThinking? The use of food banks has risen by almost a third over the last three years. This is the result of our society investing less and less in making sure everyone’s needs are met. By privatising social housing, cutting benefits, and failing to ensure that people can get stable, good-paying jobs, we have left more and more people in need. More than a million households living in private rented accommodation are at risk of becoming homeless. This is the result of our society investing less and less in the broad- based supports that make sure everyone’s needs are met. By privatising social housing, cutting benefits, and failing to ensure that people can get stable, good-paying jobs, we have left more and more people in need.
  33. 33. Framed with Data There are currently 3.7 million children living in poverty in the UK. That’s over a quarter of all children. 1.7 million of these children are living in severe poverty. In the UK 63% of children living in poverty are in a family where someone works. More and more children are becoming homeless or living in temporary housing – numbers have risen by a third since 2014.  Families around the country are feeling the impact of poverty. Reframed with Issue Exemplar
  34. 34. #7 PositionBenefitsasSolution,NotProblem
  35. 35. Framing Benefits 1. Highlight ways that allpeople rely on social services 3. Provide examples of services; position welfare as oneof these essential services 2. Show everyday nature of this use/reliance
  36. 36. #8 Tell a Story
  37. 37. Understand what you’re up against Set the right issue: poverty Connect with values to shift thinking: compassion + justice 1 2 3 Messenger matter: credible, aligned, novel Provide a mental image that sticks: restricts & restrains, currents, design/redesign Show don’t tell: the power of examples: foodbanks/housing 4 5 6 Position benefits as solution 7 Tell a story 8 AVOID ADVANCE £
  38. 38. “ Richard Rorty A talent for speaking differently, rather than arguing well, is the chief instrument of cultural change.

×