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1 
WHAT IS A STORY ? A DIFFERENT APPROACH TO REPORTING
2 
Founder of 
Chewbahat Storytelling Lab 
Co-founder of 
Storycode Paris 
Photojournalist (France, U.S.A) 
(Abaca, Polaris, Gamma, Corbis) 
Author of 
The Moneyocracy Project 
Co-author of 
Grozny: Nine City (interactive part) 
Winner of the 2014 Bayeux-Calvados Prize 
for Web Reportage 
BIO
3 
WHAT IS A STORY?
4 
FOR A JOURNALIST, 
A STORY IS: 
WHO, WHAT, WHEN, WHERE, 
WHY AND HOW
5 
FOR THE REST OF THE WORLD, 
A STORY IS: 
BEGINNING, MIDDLE, END
6 
TELLING A STORY IMPLIES 
THAT WE USE A COMMON 
LANGUAGE WITH OUR 
AUDIENCE
7 
WE HAVE TO ENGAGE WITH
8 
THE EFFECT OF A STORY
9 
“Storytelling reveals 
meaning without 
committing the error 
of defining it.” 
Hannah 
Arendt, 
Poli0cal 
theorist 
& 
philosopher
10 
“Narrative is related to 
the idea of context. No 
matter how complete or 
comprehensive a 
narrative appears.” 
David 
Campbell, 
Professor 
at 
the 
Colgate 
University, 
New 
York
11 
THE STORY OF STORY 
From Gilgamesh to Vogler
12 
THE EPIC OF 
GILGAMESH
13 
THE POETICS 
by 
ARISTOTLE
14
15 
THE HERO’S 
JOURNEY by 
JOSEPH 
CAMPBELL
16
17 
THE WRITER’S 
JOURNEY by 
CHRIS VOGLER
18
19 
INTERACTIVE JOURNALISM 
Type of New Formats
20 
INTERACTIVE FORMATS 
INTERACTIVE DOCUMENTARY 
LONG-FORM 
SERIOUS GAME 
PARTICIPATIVE EXPERIENCE 
And more…
21
22
23
24 
INTERACTIVE FORMATS 
INTERACTIVE DOCUMENTARY 
LONG-FORM 
SERIOUS GAME 
PARTICIPATIVE EXPERIENCE 
And more…
25
26
27
28
29 
NON LINEAR STORY 
STRUCTURE 
A panorama of the different structures used in 
interactive documentaries.
30 
LINEAR STRUCTURE 
The most classical way to tell a story. 
Examples: Bucarest Below Ground – Le Corps Incarcéré – 127 Rue de la Garenne 
+ : Easy to create, easy to use, that’s the traditional way to structure a story (chapters, pages 
etc) . You can easily control the narrative arc. Info overload (difference between nb of stories 
available and stories actually seen) is null. 
- : No interaction, little engagement, every users haas the same XP (experience)
31 
DYNAMIC OBJECT 
STRUCTURE 
Very common structure for interactive documentaries. The user enter the story by a hub 
of “objects” (map, list, mosaïc). Not for fiction 
Examples: The iron curtains – Behind the Veil 
+ : Apparent simplicity, Liberty, possibility to aggregate non-homogenous pieces of content . 
- : Risk to loose the intention of the author, Info Overload very high, the user can feel lost in 
front of these multiple choices.
32 
FISHBONE 
STRUCTURE 
A very well known structure in interactive documentaries, that the used by ”Prison 
Valley”. A mix between linear and non-linear structure that allows to visit additional 
content. 
Examples: Pine Point – Prison Valley – The Defector 
+ : Strong narrative structure, good interactivity, the user can see all the content, the author is 
“safe”. 
- : Can be deceptive because if the story stands alone, why should see other contents? Info 
Overload moderate, be carefull not to create more than 2 levels of content.
33 
BRANCHING 
STRUCTURE 
The story gives different choices to the user (2 or more), at certain points of the story, 
the user has to decide whether he takes left or right and that decision will shape the rest 
of his/her XP 
Examples: Journey to the end of coal 
+ : Interactivity very high, lots of choices, true sensation of liberty, Info Overload low, the user is 
engaged with the choices he/she makes. 
- : High cost of production (lots of choices), a part of the story won’t be seen by the user, 
necessity to think about different type of scenario
34 
PARALLEL PATHS 
STRUCTURE 
Branching story organized around gathering points, the user has to go through these 
points. 
Examples: Jour de Vote – 6 million dead 
+ : Interactivity very high, lots of choices, liberty a bit more limited but the feeling is still here, 
cost of production moderate, engagement is pretty high due to good interactivity 
- : Can be deceptive for those who expect a true freedom
35 
THREADED 
STRUCTURE 
The story is narrated from different perspectives. It is a parallel story structure but with 
different characters in which different stories are crossing each others. 
Examples: Inside Disaster Haïti - Amour 
+ : Good User experience, different stories can be experienced. The user can jump from node 
to node as he/she wishes. 
- : Info Overload can be high, very risky to loose the user. The links between stories can be 
complicated. Complexity at the production level.
36 
TOOLS
37 
xmind www.xmind.net 
FREE
freemind http://freemind.sourceforge.net 
38 
FREE
39
40
41

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Interactive Journalism - What is a Story? - Science Po

  • 1. 1 WHAT IS A STORY ? A DIFFERENT APPROACH TO REPORTING
  • 2. 2 Founder of Chewbahat Storytelling Lab Co-founder of Storycode Paris Photojournalist (France, U.S.A) (Abaca, Polaris, Gamma, Corbis) Author of The Moneyocracy Project Co-author of Grozny: Nine City (interactive part) Winner of the 2014 Bayeux-Calvados Prize for Web Reportage BIO
  • 3. 3 WHAT IS A STORY?
  • 4. 4 FOR A JOURNALIST, A STORY IS: WHO, WHAT, WHEN, WHERE, WHY AND HOW
  • 5. 5 FOR THE REST OF THE WORLD, A STORY IS: BEGINNING, MIDDLE, END
  • 6. 6 TELLING A STORY IMPLIES THAT WE USE A COMMON LANGUAGE WITH OUR AUDIENCE
  • 7. 7 WE HAVE TO ENGAGE WITH
  • 8. 8 THE EFFECT OF A STORY
  • 9. 9 “Storytelling reveals meaning without committing the error of defining it.” Hannah Arendt, Poli0cal theorist & philosopher
  • 10. 10 “Narrative is related to the idea of context. No matter how complete or comprehensive a narrative appears.” David Campbell, Professor at the Colgate University, New York
  • 11. 11 THE STORY OF STORY From Gilgamesh to Vogler
  • 12. 12 THE EPIC OF GILGAMESH
  • 13. 13 THE POETICS by ARISTOTLE
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  • 15. 15 THE HERO’S JOURNEY by JOSEPH CAMPBELL
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  • 17. 17 THE WRITER’S JOURNEY by CHRIS VOGLER
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  • 19. 19 INTERACTIVE JOURNALISM Type of New Formats
  • 20. 20 INTERACTIVE FORMATS INTERACTIVE DOCUMENTARY LONG-FORM SERIOUS GAME PARTICIPATIVE EXPERIENCE And more…
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  • 24. 24 INTERACTIVE FORMATS INTERACTIVE DOCUMENTARY LONG-FORM SERIOUS GAME PARTICIPATIVE EXPERIENCE And more…
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  • 29. 29 NON LINEAR STORY STRUCTURE A panorama of the different structures used in interactive documentaries.
  • 30. 30 LINEAR STRUCTURE The most classical way to tell a story. Examples: Bucarest Below Ground – Le Corps Incarcéré – 127 Rue de la Garenne + : Easy to create, easy to use, that’s the traditional way to structure a story (chapters, pages etc) . You can easily control the narrative arc. Info overload (difference between nb of stories available and stories actually seen) is null. - : No interaction, little engagement, every users haas the same XP (experience)
  • 31. 31 DYNAMIC OBJECT STRUCTURE Very common structure for interactive documentaries. The user enter the story by a hub of “objects” (map, list, mosaïc). Not for fiction Examples: The iron curtains – Behind the Veil + : Apparent simplicity, Liberty, possibility to aggregate non-homogenous pieces of content . - : Risk to loose the intention of the author, Info Overload very high, the user can feel lost in front of these multiple choices.
  • 32. 32 FISHBONE STRUCTURE A very well known structure in interactive documentaries, that the used by ”Prison Valley”. A mix between linear and non-linear structure that allows to visit additional content. Examples: Pine Point – Prison Valley – The Defector + : Strong narrative structure, good interactivity, the user can see all the content, the author is “safe”. - : Can be deceptive because if the story stands alone, why should see other contents? Info Overload moderate, be carefull not to create more than 2 levels of content.
  • 33. 33 BRANCHING STRUCTURE The story gives different choices to the user (2 or more), at certain points of the story, the user has to decide whether he takes left or right and that decision will shape the rest of his/her XP Examples: Journey to the end of coal + : Interactivity very high, lots of choices, true sensation of liberty, Info Overload low, the user is engaged with the choices he/she makes. - : High cost of production (lots of choices), a part of the story won’t be seen by the user, necessity to think about different type of scenario
  • 34. 34 PARALLEL PATHS STRUCTURE Branching story organized around gathering points, the user has to go through these points. Examples: Jour de Vote – 6 million dead + : Interactivity very high, lots of choices, liberty a bit more limited but the feeling is still here, cost of production moderate, engagement is pretty high due to good interactivity - : Can be deceptive for those who expect a true freedom
  • 35. 35 THREADED STRUCTURE The story is narrated from different perspectives. It is a parallel story structure but with different characters in which different stories are crossing each others. Examples: Inside Disaster Haïti - Amour + : Good User experience, different stories can be experienced. The user can jump from node to node as he/she wishes. - : Info Overload can be high, very risky to loose the user. The links between stories can be complicated. Complexity at the production level.
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