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Interactive Data Journalism
And what I’ve learnt from it
Sanika Mokashi
Logos - appeal to brain
Invite your audience to think critically on matters of nuance
Pathos - appeal to their heart
Take your user along and build an emotional connect
Ethos - appeal to their ego
Use ethical design to create social awareness
Logos
Appeal to the brain
Invite your audience to think
critically on matters of nuance
Logos
Appeal to the brain
Invite your audience to think
critically on matters of nuance
You draw it!
NYTimes graphics draw the user in to think critically about important topics
through an interactive visualization
Engage the user Keep it simple Gamify it
Pathos
Appeal to the heart
Take your user along and
build an emotional connect
Pathos
Appeal to the heart
Take your user along and
build an emotional connect
The Fallen of World War 2
This data visualization uses cinematic storytelling techniques along with data to
create an emotional impact on viewers.
Tell Show impact Take the user along Clarity of purpose
Ethos
Appeal to the ego
Do no evil
Use ethical design to
create social awareness
Ethos
Appeal to the ego
Do no evil
Use ethical design to
create social awareness
Punishing reach of racism
This article uses an engaging animation to draw in their audience, and follows
through with excellent analysis and insights.
Don’t mislead Research and rigor Build trust
References
1. https://www.nytimes.com/interactive/2017/04/14/up
shot/drug-overdose-epidemic-you-draw-it.html
2. https://www.nytimes.com/interactive/2017/01/15/us/
politics/you-draw-obama-legacy.html
3. http://www.fallen.io/ww2/
4. https://www.nytimes.com/interactive/2018/03/19/up
shot/race-class-white-and-black-men.html
Thank you!

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Interactive data journalism design inspiration

Editor's Notes

  1. What am I going to talk about? Inspiring examples that addressed a complex problem with lots of data and drove clarity