The document describes several assays for measuring cell viability, cytotoxicity, and apoptosis. It provides details on assay mechanisms and recommended protocols for assays such as CellTiter-Glo, CellTiter 96 Aqueous, CellTiter-Blue, CellTiter-Fluor, CytoTox-Glo, CytoTox-One, Caspase-Glo 9, Caspase-Glo 8, and Caspase-Glo 3/7. Examples of dose-response and time course data generated by the assays on different cell types are also shown.