4. Listening to social media is important because: Opinions on the internet do more than reflect consumer perception They influence it
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7. We’re now in a conversation… Companies aren’t in control any more Consumers own brands People talk to each other as much as to companies They want companies to listen as well as speak They want to speak as well as listen
8. Marketing’s role is to change the conversation Have more people speaking positively about you Or fewer people speaking negatively about you + -
9. Huge correlation to future business success Brands with the most conversations in their category grow 4x faster than the category average according to a recent research by:
11. In order to change the conversation You have to listen to it first
12. Monitoring and Analysis of social media - Key tool in listening to consumers Our approach: Our media analysts extract measurable qualitative and quantitative data from social media content. Or, in other words: we do the listening for you