Intellact's brand communities/centrifuge (bc/c) platform provides brands with collaborative tools that merge data, analytics, and measurement for enhanced omnichannel marketing. The platform enables real-time causal analysis to optimize marketing spend and improve ROI with self-service capabilities, significantly lowering the need for extensive data expertise. By integrating various data sources and applying advanced algorithms, bc/c allows marketers to derive actionable insights and streamline their advertising efforts.

1. IntellAct
+
Brand Communities/Centrifuge
Intelligent Actions In
Omnichannel Data & Analytics
Jeff Dickey
jdickey@intellact.net
(530) 848-8869

2. Consumer
Internet
Mobile
Social
Consoles/Appliances
Print/Tablet
In-Store
Omnichannel Marketing Requires Intelligent
Actions…IntellAct

3. IntellAct
+
Brand Communities/Centrifuge
IntellAct is a multi-tenant platform that provides brands and
brand marketers collaboration tools merged with data, analytics,
measurement and metrics. This is accomplished in conjunction with
our Brand Communities/Centrifuge (BC/C) data/analytics engine.
BC/C applies quantitative analysis, attribution and other science
across disparate datasets to discover and render actionable insights
applicable across marketing/advertising, merchandising, promotion
and IT channels.

4. IntellAct
+
Brand Communities/Centrifuge
 The BC/C platform takes statistical analytics and methodologies and
applies them designated business issues such as ROI on marketing
and advertising dollars against hard client data such as sales or
market share, forecasting and customer segmentation
 BC/C is the world’s first DIY “cause and effect” software platform
allowing LIVE data analytics to increase gross margins through
savings, maximization of ROI, etc.

5. IntellAct + BC/C Ecosystem
Omnichannel marketing/advertisng will be driven by a ‘Retail 3.0’ mentality. Marketing planning,
technology platforms, data streams, content, merchandising and analytics must operate
seamlessly & intelligently.

6. Centrifuge
Cause and effect; the closer in, the more the effect

7. Relative Market Positioning

8. Specific Marketing Medium Effectiveness

9. Cause and Effect for Performance

10. Hard Data Relativity

11. Natural Brand Communities

12. Forecasting/Econometrics

13. BC/C Normalizes Multiple Data Sources
 Sales – POS/eCommerce
 Market Share/Awareness
 Inventory
 Net Marketer Scores
 Social analytics
 Marketing Activities (Above and below the line advertising, on line,
sponsorships, promotions etc)
 Outside sources (Such as weather, consumer confidence, GDP, interest
rates, Nielsen, Scarborough, Simmons, etc)
 Other

14. BC/C Integrates Marketing, Promotion, Merchandising &
Analytics
Big Data Analytics has been seen as too hard, too expensive, too slow and or outsourced to non-
industry experts/data scientists to interpret and report on. BC/C has changed this forever.
 BC/C is both a desktop and/or cloud-based analytics and search machine learning software
system.
 BC/C operates as an automated self-service software platform that is highly scalable and
extensible.
 BC/C has an advanced cause and effect analysis (and forecasting) capability. Its algorithms
uniquely determine which particular factors (e.g. double our TV ad spend, competitor lowers
prices) have had - or will have predictively - the most causal impact on ROI, sales volume,
market share, etc.
 The BC/C learning algorithms and artificial intelligence - supporting advanced causal inference
techniques - ensure it continually improves accuracy and relevance for users.
 BC/C works in a coordinated and cumulative way over two main modules on a common
platform: the Centrifuge42™ tiered causal analytics module, and the BC Data Library, enabling
clients to share data on a permissions-based access system.
 BC/C can be operated by existing personnel and does not require significant investment in
data scientists and analysts to use effectively or interpret output.
 BC/C enables advertising, marketing and communications companies to build their own
practice and client offering with relatively low upfront investment and low operating costs.
And much, much more...

15. How we get there……….

16. The IntellAct + BC/CO Omnichannel Matrix
Action
Rendering & Display
Actionable Intelligence
Third Party Data Integration
Measurement
Attribution & Insights
Retail Devices
Consumer
Devices
eCommerce POS

17. PaaSIaaSSaaS
Client Portal Company Portal
3 3rd Party Vendor
Portal
RTB/DSP
Interface
Packaged Applications
….
Application Servers Database Servers Video Conferencing Servers
Storage SystemOperating System
Hypervisor
Cloud Infrastructure
VM Provisioning & Elastic Scalability
Failover, Backup & DR
Monitoring & Metering
Custom Applications
UI + Portal Service Metering
Authentication and Authorization
User and Organization Management
Multi-Tenancy Services
(All available through Web Interface)
Application Services (Deployable on IDIVA Cloud)
App Server Database Search
Video/Audio Conversation Service
Document
Management Service
Rules Engine AI Integrations Reporting Engine
BC/C iOS BC/C Android
IntellAct + BC/C Technology Overview
SaaS + PaaS + IaaS

18. BC/C Product Development
BC/C customers can leverage a substantial number of external strategic relationships
and partnerships to create valuable insights and opportunities and more rapid
acceptance and growth. BC/C allows customers to rebrand our platform to customize
their input and output, as well as its look and feel. The categories of these
relationships and partnerships include, but are not limited to:
 Business intelligence platforms
 Social business intelligence technologies & insights
 Brand and shopper marketing consultancies
 Brand & retail consultants
 Retail system suppliers & integrators
 Data/Analytics/Measurement/Metrics suppliers
 Vizualization & infographics suppliers
 Other