Integrated Social Media Best Practices for the Church

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Slide deck from May 24, 2011 presentation on integrated social media best practices for the church, presented with The City.

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Integrated Social Media Best Practices for the Church Matt Brooks Lead Pastor at LifePoint Church Matt Heinz President of Heinz Marketing Inc.

12 yrs of marketing, business development and sales

Focuses on greater sales, revenue growth, product success and customer loyalty

Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens

Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo

On of the founding pastors at LifePoint Church

Married to his best friend, Jennifer. They have two boys.

Twitter @matt_brooks_Tweet your questions to @TheCity using hashtag #thecityconvo

The Basics Know your audience Know their preferences Get to know their networks Get started! Tweet your questions to @TheCity using hashtag #thecityconvo

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Integrated Social Media Best Practices for the Church

1. Integrated Social Media Best Practices for the Church Matt Brooks Lead Pastor at LifePoint Church Matt Heinz President of Heinz Marketing Inc.

3. 12 yrs of marketing, business development and sales

4. Focuses on greater sales, revenue growth, product success and customer loyalty

5. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens

6. Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo

8. On of the founding pastors at LifePoint Church

9. Married to his best friend, Jennifer. They have two boys.

10. Twitter @matt_brooks_Tweet your questions to @TheCity using hashtag #thecityconvo

11. The Basics Know your audience Know their preferences Get to know their networks Get started! Tweet your questions to @TheCity using hashtag #thecityconvo

12. Two fundamental questions Where is my congregation? Where am I most comfortable? Tweet your questions to @TheCity using hashtag #thecityconvo

13. Who are your influencers? Within your church & community Where are they? Join & participate vs. create Tweet your questions to @TheCity using hashtag #thecityconvo

14. How to execute It starts (and ends) with great content Use an editorial calendar Pull content ideas from your congregation & your peers Create continuity across channels Cross-promote Tie back to common platform (your Web site, your blog, The City) Tweet your questions to @TheCity using hashtag #thecityconvo

15. Tools Wordpress HootSuite or TweetDeck dlvr.it, timely.is, bit.ly, TweetAdder Cross-platform shortcuts #fb #in Tweet your questions to @TheCity using hashtag #thecityconvo

16.

17. On of the founding pastors at LifePoint Church

18. Married to his best friend, Jennifer. They have two boys.Tweet your questions to @TheCity using hashtag #thecityconvo

19.

20. 12 yrs of marketing, business development and sales

21. Focuses on greater sales, revenue growth, product success and customer loyalty

22. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens

23. Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo

24. Integrated Social Media Best Practices for the Church Brought to you by Visit us at onthecity.org

Integrated Social Media Best Practices for the Church

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