An Integrated approach to Internet marketing, as how various components of Internet marketing can be made to inter-play with each other to result in a multiplier effect and ROI.
Digital Technology: The Organizational Quandary, Qubit and Forrester researchQubit
Qubit recently commissioned Forrester Consulting to carry out a research project on the difficulties marketers are facing in getting the most out of their digital marketing technology. Read on for the key findings from the whitepaper, 'Digital Technology: The Organizational Quandary', September 2013.
This document outlines 22 digital marketing trends for 2014 and provides recommendations. The key trends include a focus on content marketing, conversion rate optimization, and mobile marketing. It emphasizes the importance of measurement and optimization to drive commercial results. Additional trends include increased targeting options in social/paid media, the rise of visual content and apps, deeper analytics use, and a focus on customer experience through feedback and social customer relationship management. The document provides examples and resources to illustrate each trend.
This document discusses whether a business needs a mobile app and what factors to consider. It details two case studies: a financial advisory organization that successfully launched an app with proper planning and testing, and a fashion ecommerce company whose rushed app failed due to a lack of planning and responsiveness to user feedback. The document provides a checklist for businesses to determine if an app makes sense, including whether it adds value, has a competitive advantage, sufficient budget, uses device capabilities, and has a committed team for ongoing support. Proper evaluation against these factors can help businesses decide if and how to develop a successful mobile app.
There is a dilemma in banking and insurance. There are great digital products being created, launched and marketed. It gets millions of users after spending millions in marketing. But there is very little use. And thus, we can see - banks unable to really make a big impact on the digital banking side in most of the cases. On the other hand, FinTech companies are getting great traction and growing leaps and bounds.
The question comes - Is finTech eating Banking for lunch?
I have tried to answer this in my typical minimalistic approach with some points to ponder. Let me know what do you think of it.
The document discusses three levels of maturity for financial technology (FinTech): the hygiene level, digital distribution level, and product creation level. The hygiene level involves internal automation to improve external customer convenience. The digital distribution level uses technologies like e-commerce and mobile apps to improve customer convenience and internal efficiency. The product creation level shifts the focus from technology-supported services to technology being the primary service, through innovations like peer-to-peer lending and mobile wallets. The key is convergence across different industries like financial services, telecom, and retail.
The document discusses trends in enterprise mobile adoption, benefits of mobile apps for businesses, and case studies of companies implementing mobile solutions. It outlines reasons for mobile adoption like collaboration, knowledge sharing, and customer support. Example benefits highlighted are improved recognition and engagement. Case studies describe apps at IBM, Citibank, and PepsiCo supporting distribution routes. The document also covers strategies for getting started like BYOD/CYD policies and developing custom enterprise mobile apps. Potential risks and ways to manage risks of mobile adoption are briefly mentioned.
Digital Technology: The Organizational Quandary, Qubit and Forrester researchQubit
Qubit recently commissioned Forrester Consulting to carry out a research project on the difficulties marketers are facing in getting the most out of their digital marketing technology. Read on for the key findings from the whitepaper, 'Digital Technology: The Organizational Quandary', September 2013.
This document outlines 22 digital marketing trends for 2014 and provides recommendations. The key trends include a focus on content marketing, conversion rate optimization, and mobile marketing. It emphasizes the importance of measurement and optimization to drive commercial results. Additional trends include increased targeting options in social/paid media, the rise of visual content and apps, deeper analytics use, and a focus on customer experience through feedback and social customer relationship management. The document provides examples and resources to illustrate each trend.
This document discusses whether a business needs a mobile app and what factors to consider. It details two case studies: a financial advisory organization that successfully launched an app with proper planning and testing, and a fashion ecommerce company whose rushed app failed due to a lack of planning and responsiveness to user feedback. The document provides a checklist for businesses to determine if an app makes sense, including whether it adds value, has a competitive advantage, sufficient budget, uses device capabilities, and has a committed team for ongoing support. Proper evaluation against these factors can help businesses decide if and how to develop a successful mobile app.
There is a dilemma in banking and insurance. There are great digital products being created, launched and marketed. It gets millions of users after spending millions in marketing. But there is very little use. And thus, we can see - banks unable to really make a big impact on the digital banking side in most of the cases. On the other hand, FinTech companies are getting great traction and growing leaps and bounds.
The question comes - Is finTech eating Banking for lunch?
I have tried to answer this in my typical minimalistic approach with some points to ponder. Let me know what do you think of it.
The document discusses three levels of maturity for financial technology (FinTech): the hygiene level, digital distribution level, and product creation level. The hygiene level involves internal automation to improve external customer convenience. The digital distribution level uses technologies like e-commerce and mobile apps to improve customer convenience and internal efficiency. The product creation level shifts the focus from technology-supported services to technology being the primary service, through innovations like peer-to-peer lending and mobile wallets. The key is convergence across different industries like financial services, telecom, and retail.
The document discusses trends in enterprise mobile adoption, benefits of mobile apps for businesses, and case studies of companies implementing mobile solutions. It outlines reasons for mobile adoption like collaboration, knowledge sharing, and customer support. Example benefits highlighted are improved recognition and engagement. Case studies describe apps at IBM, Citibank, and PepsiCo supporting distribution routes. The document also covers strategies for getting started like BYOD/CYD policies and developing custom enterprise mobile apps. Potential risks and ways to manage risks of mobile adoption are briefly mentioned.
How software services are being transformed in the Web2.0 world. My presentation on the subject at Computer Society of India National Symposium on Software 2.0 in Delhi
Outsourcing for Profit - A book outlining best practices in offshore outsourcing for digital agencies - released in Search Engine Strategies 2010 London
The document provides tips for managing outsourced projects successfully which include setting realistic deadlines and expectations, negotiating ownership of work upfront, ensuring requirements are clearly understood, scheduling regular check-ins, providing feedback at the end of projects, communicating plans regularly, paying only for completed work, and having risk mitigation plans. Cultural differences should be managed and intellectual property protected.
A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.
an approach that let businesses put together a comprehensive Internet strategy order to optimize their revenues and profitability by connecting - communicating and collaborating more effectively with the stake holders of the business.
The document discusses strategies for businesses to survive an economic recession. It recommends rethinking business strategies and value propositions, ensuring HR and finances are aligned, diversifying revenue streams and clients to reduce risk, using resources wisely to focus on value and results, and learning from the recession about what does and does not work for long-term profitability and strong fundamentals. The recession is a reality check that can teach businesses important lessons if they evaluate their strategies and operations critically.
A presentation on the Dedicated Hiring Model (tm) of Indus Net Technologies which lets you remotely hire and manage professional web designers as your extended team.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How software services are being transformed in the Web2.0 world. My presentation on the subject at Computer Society of India National Symposium on Software 2.0 in Delhi
Outsourcing for Profit - A book outlining best practices in offshore outsourcing for digital agencies - released in Search Engine Strategies 2010 London
The document provides tips for managing outsourced projects successfully which include setting realistic deadlines and expectations, negotiating ownership of work upfront, ensuring requirements are clearly understood, scheduling regular check-ins, providing feedback at the end of projects, communicating plans regularly, paying only for completed work, and having risk mitigation plans. Cultural differences should be managed and intellectual property protected.
A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.
an approach that let businesses put together a comprehensive Internet strategy order to optimize their revenues and profitability by connecting - communicating and collaborating more effectively with the stake holders of the business.
The document discusses strategies for businesses to survive an economic recession. It recommends rethinking business strategies and value propositions, ensuring HR and finances are aligned, diversifying revenue streams and clients to reduce risk, using resources wisely to focus on value and results, and learning from the recession about what does and does not work for long-term profitability and strong fundamentals. The recession is a reality check that can teach businesses important lessons if they evaluate their strategies and operations critically.
A presentation on the Dedicated Hiring Model (tm) of Indus Net Technologies which lets you remotely hire and manage professional web designers as your extended team.
More from Indus Net Technologies Private Limited (7)
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
2. DISCLAIMER…
You still need to get right
Marketing and,
Internet Marketing
Integrated Internet Marketing -
Just multiplies the effect!
And, zero multiplier yield = zero ;)
5. AND, THEY ARE PLAYING
TOGETHER!
These are just few examples. A lot more is happening!
6. WHY INTEGRATION IS IMPORTANT?
People visit sites with different intentions
(understand, research, compare, buy)
You got to be part of the entire journey!
The entire experience is important
and..
People buy when they are ready to buy, not when
you want to sell them!
Last, but not the least
To err is human – people do forget
8. ONE IMPACTS THE OTHER!
Keeps a prospect
updated and
hence reaches
him at the time
of decision
making
Engages with the
prospect and
multiplies social
media marketing
results
9. AND KEEP IN MIND
Continue to target niche
Find new ways to stay on top of mind
Experiment with the interplay of different
Internet Marketing methods!
If it is all too overwhelming, contact us for a free
initial consultation ;)
Indus Net Technologies
talash@indusnet.co.in / www.indusnet.co.in