The number of foreign companies as similar with the existing company has entering in the territory and run on the same business in Indonesia is a sign that the free market system has entered the territory of Indonesia, creating a tough competition to be won by local companies. Difficulties to win the competition in the free market caused by two (2) factors that determine the business run by the company, namely: human resource capabilities individually owned by the company in running the business; and the organization's ability to grow the business in the face of free competition. Human resource capability of individuals affected by organizational culture that existed at this time, which should be aligned with organizational culture needed to support the company's strategic objectives are seen from the resulting increase in performance. The organization's ability to run a business is influenced measures taken by the Top Level Management based financial capabilities that exist in today, where the organization is required to improve the efficiency and cost effectiveness

1. Presented by
Setiono Winardi, SH.,MBA
Worldwide Professional for Management & Business
Email: winardi@updi-int.com, M. +62 813 1542 1509, +968 9094 0446
Integrated Business Development
Strategy To Provide Sustainable
Growth

2. BENEFITS
Top Level
a. The Top Level does not longer charged with the daily activity
(operations), so as to better focus on policies that will be taken for the
future development of the company
b. Top Level can approach business partners to strengthen business
strategy, including establishing cooperation with business partners in
order to support the expansion of business to be done
c. Top Level can assessing and measuring the business strategy on the
policy implementing has taken and aligning with the condition that it
faces.
Organization
a. Simplify the bureaucratic structure in leading and operational
communications companies up to a certain level, because of the
transformation policy has been defined up to operational
b. The efficiency and effectiveness of the use of the budget for employee
development to achieve the required standard of competence for the
company in the future

3. OVERVIEW
The number of foreign companies as similar with the existing company
has entering in the territory and run on the same business in Indonesia is
a sign that the free market system has entered the territory of Indonesia,
creating a tough competition to be won by local companies.
Difficulties to win the competition in the free market caused by two (2)
factors that determine the business run by the company, namely: human
resource capabilities individually owned by the company in running the
business; and the organization's ability to grow the business in the face of
free competition.
Human resource capability of individuals affected by organizational
culture that existed at this time, which should be aligned with
organizational culture needed to support the company's strategic
objectives are seen from the resulting increase in performance.
The organization's ability to run a business is influenced measures taken
by the Top Level Management based financial capabilities that exist in
today, where the organization is required to improve the efficiency and
cost effectiveness

4. BARRIERS ANALYSIS
1. The ability of human resources individually
The low human resource capacity individually due to lack of motivation
and innovation which is owned by employees, arising from:
1.1. Inappropriate organization structure
1.2. Poor alignment organization strategy
1.3. Poorly designated tasks
1.4. Poor morale
1.5. Poor quality
1.6. Low productivity
1.7. Unclear goals
1.8. Intergroup conflict
1.9. Interpersonal conflict
1.10. Poor team performance
1.11. Inappropriate leadership style

5. Barriers Analysis ……..Continued
2. Lack of organizational ability in running a business is because has
not a deep knowledge of its resources at this time and does not have
the ability to manage and develop existing resources as a means to
achieve sustainable revenue growth.
The cause of the low ability in running a business organization arises
because:
2.1. Product knowledge
2.2. Target market
2.3. Defining the customers
2.4. Defining the company sources

6. PROBLEM SOLVING
Problem Solving is a concept of the company to achieve
the conditions or situations that are desirable in the
form of a strategy to solve an important problem on any
type of resources, through management, instruction,
and control, are strictly to be correlated with a deep
understanding of the scenario of qualitative and
quantitative, with priority problem-solving effectiveness
and cost-efficiency that is used to assess changes in
system behavior, capability, or operational environment
associated with achieving the end goal achievement
measurement, or the creation of effect

7. 1. The ability of human resources individually
To improve the ability of human resources individually,
then steps must be taken:
1.1. Developing a need of change
1.2. Establishing the change relationship
1.3. Diagnosing the human resources system’s
problem
1.4. Examining alternative routes, establishing goals
and intentions of action
1.5. Transforming intentions into actual change
efforts
1.6. Stabilizing change
1.7. Achieving a terminal relationship

8. 2. The organization's ability to run a business
To enhance the organization's ability to run a business,
then the steps to be taken are:
2.1. Changing the marketing strategy
2.2. Changing the selling strategy

9. BUSINESS EXPAND
Business expansion is a process which involves the
preparation of analytical opportunities to obtain growth
potential and support and monitor the implementation
of growth opportunities
Business expansion will include the Top Level of action
to take strategic steps that can use internal or external
force, namely:
1. Merger dan Akuisisi
2. Funding Project

10. FOCUS
1. Costs are minimal and will be borne by the company
in the form of cash
2. The target value to be achieved
3. The term of the policy or the work to be done
4. The amount of added value to be gained

11. STRATEGY IMPLEMENTATION
To support the growth of integrated business, the
measures taken by the Top Level is:
To disseminate the vision, mission
and the objectivity of the company
level staff, supervisors and managers,
as part of a re-fresh and
change the existing mind set
this, so it can support
growth targets
will be achieved;

12. Improving competencies
possessed by all human resources,
so that the competency of
in tune with the needs
to achieve growth
sustainable business;

13. Evaluate the marketing strategy, and align marketing
strategy to win the competition on free competition
faced today;

14. Evaluate the selling strategy, and align selling strategy to
be able to sell goods or services of the company to the
number of customers that much;

15. Conduct an evaluation of the product or service that is
owned or produced by the company, and align the
product or service required by the customer;

16. Evaluate the financial performance that exists today, and
align the plan's financial performance to support
sustainable business growth;

17. MEASUREMENT
Performance Measurement is the process of collecting to analyze the
report on the performance of individual, group, organization, system or
component, involving the learning process / strategy in an organization,
or the process of learning about the techniques / parameters /
phenomena, to see whether the output is in accordance with what is
desired or should be achieved.
In doing measurement, it will involve the evaluation and alignment of the
components used to do performance measurement, which aims to
achieve sustainable business growth, which in these components are:
1. Balance score cards
2. Value the return of investment and align with balance score cards
3. Period the return of investment align with the vision, mission and
objective of company

18. RELATED PROGRAMS TO BE IMPLEMENTED
Programs that run integrated and aligned with business
development on the global market competition and to
support sustainable growth are
1. Change Management for Leaders
2. Developing Marketing Strategy
3. Selling Skill for Sales Person to Improving
Performance
4. Business Development Strategy
5. Merger and Acquisition
6. Project Funding or Financing Project

19. Program Content
1. Deep understanding on the topic delivered
2. Transformation skill, experience, and knowledge of the program
designed
3. Face to face discussion and/or Group discussion related work
environment for the program delivered
4. Case study and simulation
5. Developing the strategy on work environment
6. Duty assignment and mentoring to achieve result decided
7. Measuring, assessment and aligning the target result to meet the
goals designed

20. TIME TABLE (WORK SCHEDULE)
No Participant
Bi-Weekly
1 2 3 4 5 6 7 8 9 10 11 12
1 Level Leader (Manager & Supervisor)
1.1. Change Management for Leaders
a. Transformation Skill, Knowledge and Experience
b. Implementation Program on Work Environment
1.2. Develop Marketing Strategy
a. Transformation Skill, Knowledge and Experience
b. Implementation Program on Work Environment
1.3. Selling Skill for Sales Person
a. Transformation Skill, Knowledge and Experience
b. Implementation Program on Work Environment
1.4. Business Development Strategy
a. Transformation Skill, Knowledge and Experience
b. Implementation Program on Work Environment

21. Time Table (Work Schedule)..Continued
No Participant
Monthly
1 2 3 4 5 6 7 8 9 10 11 12
2 Level Leader (Manager Only)
2.1. Merger and Acquisition
a. Transformation Skill, Knowledge and
Experience
b. Implementation Program on Work
Environment
2.2. Project Funding
a. Transformation Skill, Knowledge and
Experience
b. Implementation Program on Work
Environment

22. GRAPHIC IMPROVEMENT
0
1
2
3
4
5
6
12th Month 18th Month 24th Month 36th Month
Current Conditioon
Average
Growth Planning

23. QUESTIONS?