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Annual Strategic Planning Process Trend Analysis External & Internal Department heads Should develop Trend Analysis <ul><l...
Annual Planning and Tracking Process Annual Strategic Planning Measurement Tracking Annual Brand Planning Ongoing Analysis
Strategic Planning Process External Trends: competition, industry, regulatory, channels, etc. Internal Analysis: departmen...
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Annual Strategic Planning Process

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Strategic Planning Process

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Annual Strategic Planning Process

  1. 1. Annual Strategic Planning Process Trend Analysis External & Internal Department heads Should develop Trend Analysis <ul><li>Off Site </li></ul><ul><li>Workshop </li></ul><ul><li>Present Trend Analysis </li></ul><ul><li>Develop: </li></ul><ul><li>Key Business </li></ul><ul><li>Implications </li></ul><ul><li>SWOT </li></ul><ul><li>Strategic Plan </li></ul><ul><li>Action Plan </li></ul><ul><li>Development </li></ul><ul><li>By Department </li></ul><ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>IT </li></ul><ul><li>Manufacturing </li></ul><ul><li>Logistics </li></ul><ul><li>HR </li></ul>Present Plans For Approval Brand plans roll up Into Marketing plan 2 weeks 2 days 3 weeks 2 days
  2. 2. Annual Planning and Tracking Process Annual Strategic Planning Measurement Tracking Annual Brand Planning Ongoing Analysis
  3. 3. Strategic Planning Process External Trends: competition, industry, regulatory, channels, etc. Internal Analysis: department situation assessment Key Business Implications SWOT Strategic Objectives: 5 years Company Action Plan & Brand Plans Measurement Tracking

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