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A digital solutions firm provides marketing and technology solutions to drive website conversion for high tech companies. The presentation discusses improving conversion by developing dynamic personalized experiences through technologies like CMS, analytics and marketing automation that identify visitor context. It also recommends testing and optimizing websites, nurturing leads through multi-channel engagement, improving search to boost findability, and developing an online community. The goal is engaging customers at each stage of the buying cycle across devices and channels.
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- An overview of WebSphere Portal's features, components, and architecture
- How WebSphere Portal compares favorably to building a portal in-house in terms of costs and time to market
- Examples of WebSphere Portal's large customer base and market leadership
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Website Conversion Best Practices for High Tech Companiesedynamic
A digital solutions firm provides marketing and technology solutions to drive website conversion for high tech companies. The presentation discusses improving conversion by developing dynamic personalized experiences through technologies like CMS, analytics and marketing automation that identify visitor context. It also recommends testing and optimizing websites, nurturing leads through multi-channel engagement, improving search to boost findability, and developing an online community. The goal is engaging customers at each stage of the buying cycle across devices and channels.
This document discusses strategies for increasing acquisition on insurance websites through next generation digital marketing approaches. It begins with an overview of general issues with existing insurance websites and opportunities for improvement. It then covers key elements of an acquisition strategy, including content strategy, search engine optimization, microsites, and digital technologies. Specific tactics are provided around each area, such as segmenting audiences based on buying cycles, aligning content to different segments, and optimizing websites for search engines. Case studies demonstrate how these approaches have helped increase traffic, conversions and leads for other insurance companies. The document advocates for a structured, multi-channel approach across the customer lifecycle to drive better acquisition outcomes.
Redesigning your healthcare website? Start with a content strategyCareContent, Inc.
When healthcare organizations want to redesign or launch a site, they often call a web design firm first. But that's kind of like buying a gift, starting with the gift box. Here's why a content strategy should be step one.
Top graphic design trends for website designingArtista KW
The document discusses top graphic design trends for website design in 2022, including engaging and usable designs with minimal loading times, rich animations, responsive designs that work on any device, modular designs that break content into readable sections, simple and flat designs, use of bright colors and unique typography, and avoiding stock images and photos. Trends also mention animated GIFs, videos, infinite scrolling, and individual module scrolling. The goal is to captivate visitors with creative yet minimalist designs.
This document provides an overview of IBM WebSphere Portal, including:
- What a portal is and the key benefits it provides to users and IT
- An overview of WebSphere Portal's features, components, and architecture
- How WebSphere Portal compares favorably to building a portal in-house in terms of costs and time to market
- Examples of WebSphere Portal's large customer base and market leadership
Re-inventing an Insurance Agents Portal through UX @ UX-Lx 2014 (Lusitania Se...Gonçalo Veiga
Lessons in applied usability for enterprise web applications.
Challenged to re-invent an insurance portal, from the ground up, for Lusitania Seguros, we dug deep into our UX arsenal and started a path with our enthusiastic customer to discover just what it could be.
At project launch we’ve re-discovered how disruptive UX can be and found out as it can serve as a great innovation enabler and transformation engine for whole organisations.
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Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
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The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
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As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
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Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
This document discusses marketing challenges for mid-sized companies competing against giants. It addresses dilemmas around planning cycles, reporting metrics, using in-house vs partner resources, and aligning marketing and sales teams. The document emphasizes listening to customers, treating each customer as a single identity across channels, and orchestrating customer journeys. It presents a case study where a company increased sales, surveys, and social media engagement through personalized surveys, social marketing, and email campaigns using Sitecore.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
This document provides an overview of contextual commerce and best practices. It discusses how contextual commerce focuses on optimizing the customer experience across channels by delivering personalized, relevant content and commerce opportunities based on the customer's context. The challenges of old ecommerce platforms are outlined, such as having separate systems for content, commerce, and customers that don't provide personalization or a unified experience. Best practices for contextual commerce highlighted include investing in a connected commerce platform, gathering detailed customer data, delivering varied and engaging content including user-generated content, providing seamless omni-channel experiences, and personalization. Case studies demonstrate how improving the customer experience through these practices can significantly increase sales and engagement.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
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This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.
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- The document discusses Usha's need to consolidate its fragmented web presence across multiple websites and microsites into a single website to provide a consistent customer experience and messaging. This would also help integrate media buying, SEO, and analytics.
- The proposed solution is to implement Sitecore to create a single point of control for all customer-facing content and updates. This would allow for easy management of content and segmentation of customers to provide personalized experiences.
- Sitecore offers benefits like customized web pages for individual customers based on their online behavior and a smooth customer journey across touchpoints, but requires significant effort to map the entire customer journey and content strategy.
This document discusses principles for achieving great customer experience (CX). It emphasizes the importance of knowing customers through capturing both implicit and explicit customer data to understand customer journeys. An integrated customer experience platform is recommended to break down data silos and provide a single view of the customer to enable contextual and personalized experiences across channels. The principles also stress simplifying the customer experience through streamlined processes and technologies that orchestrate engaging customer journeys.
How to Invest in Cryptocurrency for Beginners: A Complete GuideDaniel
Cryptocurrency is digital money that operates independently of a central authority, utilizing cryptography for security. Unlike traditional currencies issued by governments (fiat currencies), cryptocurrencies are decentralized and typically operate on a technology called blockchain. Each cryptocurrency transaction is recorded on a public ledger, ensuring transparency and security.
Cryptocurrencies can be used for various purposes, including online purchases, investment opportunities, and as a means of transferring value globally without the need for intermediaries like banks.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
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The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
Progressive Web Apps, also known as Installable Web Apps or Hybrid Web Apps, is the latest industry trend helping businesses create more engaged and loyal customers by presenting regular web pages or websites as traditional applications or native mobile applications to the users.
A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
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Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
This document discusses marketing challenges for mid-sized companies competing against giants. It addresses dilemmas around planning cycles, reporting metrics, using in-house vs partner resources, and aligning marketing and sales teams. The document emphasizes listening to customers, treating each customer as a single identity across channels, and orchestrating customer journeys. It presents a case study where a company increased sales, surveys, and social media engagement through personalized surveys, social marketing, and email campaigns using Sitecore.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
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This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.
Scott Stocker shares the best practices you can follow while upgrading your Sitecore environment to its latest version. He also shares handy solutions for common challenges you may face.
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- The document discusses Usha's need to consolidate its fragmented web presence across multiple websites and microsites into a single website to provide a consistent customer experience and messaging. This would also help integrate media buying, SEO, and analytics.
- The proposed solution is to implement Sitecore to create a single point of control for all customer-facing content and updates. This would allow for easy management of content and segmentation of customers to provide personalized experiences.
- Sitecore offers benefits like customized web pages for individual customers based on their online behavior and a smooth customer journey across touchpoints, but requires significant effort to map the entire customer journey and content strategy.
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Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
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Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
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Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
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2. Best Practices
Insurance Websites
Executive Summary
Customers today are willing to buy simple policies online (Automotive, Travel) & use the
Internet for almost all their research & buying decisions for other, complex products. It is up to
Insurers to recognize these trends immediately & redesign their websites & online processes to
present buyers with scenarios/needs they are most likely to encounter in real life & then
present products around these. Insurers also need to have offline channels firmly enmeshed
with their online push.
Here are some proven best practices for Insurance
websites:
Online Processes
Supporting the research process
Online insurance statistics indicate that most prospects research several products before
buying insurance products. Insurers need to ensure that their sites are not just information
rich but also offer ‘differentiating’ content that makes their products stand out from others.
Understanding the buyer’s lifecycle
Life insurance products are usually not as aligned towards online sales as auto insurance.
Ensuring that your channels are enabled – the Web acts as a lead generation channel for
Life Insurance and eCommerce for Auto Insurance will help drive maximum ROI.
Making buyers act
To enable higher conversions, Insurance sites must facilitate customer action. Every user has
a goal-the design of an insurance site has to speak to these goals. Calls to action with
every piece of vital information & clear, need based navigation are just some practices that
reduce the number of clicks needed to make a customer act & significantly increase
conversion rates. The Metlife, US website is a prime example of this practice.
Helping your buyers
The call center is always a resort. However, if your site provides complete information to
help make a choice, you are helping your cause considerably. Live chats with sales agents
could be a very good option to avoid people reaching for the phone as practiced
successfully by Norwich Union, UK. Coverage information related to policies should also
be available.
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3. Best Practices
Insurance Websites
Making it easy for buyers
If I am in the process of buying a policy, then I should have the option to ‘save’ my details
once I have finished. Even if I need to stop midway, I should be able to return & complete
the process from the point I left. In either instance, I should get an email from the Insurer with
all details. This practice drives high usability & again enhances conversion online as Tesco,
UK has experienced.
Use offline modes to strengthen online
For those users who may be researching online but are not yet mature enough to buy on the
Web, offline modes can greatly complement your site. For instance, if I am applying online
but want to complete the process offline, the site should make it easy for me by giving me
an application tracker which I can use to finish the process offline. This practice has been
used to good effect by several insurers, notably Lloyd’s TSB Insurance.
Closing the loop
Some products generate leads online but are sold offline. Ensuring that processes and
technologies are connected so that leads are generated, acted on by Sales teams and
tracked by your Customer Relationship Management applications will provide maximum
ROI. It is critical to achieve end-to-end tracking of leads - from acquisition to conversion.
Cross-selling & Rewarding Customer loyalty
Acting on customer behavior
Some smart back end work can enable Insurers to cash in on online customer behavior.
Throwing up related products & calculators on the basis of what a customer is doing on
your site can open up new avenues for engagement & cross sell. Further, Insurers can also
enable their call center sales agents with online customer intelligence for relevant targeting.
Good examples are those of Ineas, which offers its customers a calculator that lets them
understand the risks they face, and Direct Line, which lets customers opt in for additional
products like legal insurance cover on the final page of quotations.
Policy Renewals & Discounts
Every policy renewal communication online should have very simple & quick call to action
for customers to do the needful. This is a key aspect of online insurance that enjoys
maximum usage from customers & has plenty of room for cross/up sell as well. Moreover,
offering discounts to customers who have multiple policies goes a long way in improving
relationships using the Web.
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4. Best Practices
Insurance Websites
Customer Service is critical
Online Policy Management
Making changes to their own policies should be a ‘must have’ for Insurance customers.
Insurers must allow for changes in address, contact numbers, additions to policy coverage,
etc. online with a view to driving higher usability & Web loyalty. Importantly, this also
shrinks offline customer servicing costs. Direct Assurance has been implementing this to
good effect.
Tracking of Claims
While it may still be up for debate, online claims tracking is a practice that can separate a
good Insurance site from a leading one. Those insurers who are allowing for claim
applications & tracking online have recorded significant rise in site usage (Direct Line) apart
from the benefits of lesser dependence on providing more expensive call center services for
claims.
Dynamic Content drives traffic & engagement
Like any site that sells products that meet different goals/needs of end customers, Insurance
websites built on Web Content Management (WCM) systems have some distinct advantages.
Enabling cross/up sell
It is all about the right content & message being put to the right buyer. A good WCM
presents the right marketing message, an associated calculator or the relevant product
dynamically to end users thereby increasing the probability of engagement, cross/up sell.
More traffic means more customers
With advanced Search Engine optimization controls embedded within good WCMs today,
a good Insurance website will almost always benefit from higher traffic which is the first
step towards acquiring more customers.
Localize, localize, localize
Among other things, a good WCM offers automated site localization features that are key
to leveraging the Web for increased business. Most leading insurers today are catering to
markets all over the world & speaking to customers in the languages they understand is half
the battle won.
Sharp Search enhances usability
A good Insurer will invariably need a powerful search mechanism for potential buyers
researching online. Enterprise Search tools built into WCMs sift the wheat from chaff &
reduce the time taken to get to desired information by providing a variety of pre-cognitive
results.
3
5. Best Practices
Insurance Websites
About eDynamic
Established in 1999, eDynamic is a Global Web Solutions Firm. We are a one stop shop for
Web solutions offering a wide range of services including Web and Enterprise Content
Management, Portals, Web Design/User Experience, Online Marketing, Custom Application
Development, Business Intelligence and Managed Services. We blend strategy, technology
and creativity to deliver integrated, fully customized business solutions, and partner with our
clients for cornerstone strategies and critical Web initiatives.
eDynamic’s Insurance Expertise includes
Web Strategy & Consulting
Web Design and User Experience
Web & Enterprise Content Management
Portals and Collaboration
Web and Application Development
Business Intelligence
Online Marketing
CRM
eCommerce
For more information on eDynamic’s expertise in Insurance, refer to the link below:
www.edynamic.net/home/Industries/Insurance.aspx
NEW YORK TORONTO PHOENIX LOS ANGELES LONDON DUBAI NEW DELHI
New York, USA, 153 W 27th Street, Suite 503, New York, NY 10001
Phone: +1-646-291-6435 Fax: +1-888-828-0747 Toll Free: 1-877-EDYNAMIC
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