The ITL leadership team brings together a powerful mix of insurance-industry expertise, experience in publishing and world-class editors, writers and marketers. But we subscribe to the saying: “Nobody is as smart as everybody.” So, rather than use the traditional model of journalism — we talk, you listen — we have created a platform where the smartest people can share their best ideas about every form of insurance, about all the issues that come up as policyholders try to wring the most value out of that insurance and about all the disruptive forces, including digital technology, that are transforming the industry. Already, Thought Leaders from dozens of prestigious firms — including Deloitte, Accenture, EY, PwC, Milliman, Sedgwick, SMA and HCL — are publishing on ITL. ITL is read in 196 countries and has more than 345,000 readers. Insurance is the bedrock of the economy. If businesses couldn’t take risks — secure in the knowledge that they are insured — there wouldn’t be businesses. And we believe that the insurance industry is going to see more change in the next 10 years than it has in the last 25, maybe the last 50. ITL intends to play a major role, letting the industry’s best thinkers share the ideas that will shape our future — while, of course, building their own brands and books of business. May the best ideas win!
Sacred Heart College has invited Tayabas City Mayor Cristina Contreras to be the guest speaker at their 130th foundation day opening program on October 7, 2016 at St. Laboure Gymnasium. The school chose Mayor Contreras, one of their successful alumni, to inspire students with her talk on this year's theme of "Cordians, bearers of the good news among the poor". Sacred Heart College believes Mayor Contreras is best able to honor them with her presence and words of inspiration at the event.
CREATING AN AGILE BANCASSURANCE PLATFORMAjay Kukreja
Highlights of 4th annual Bancassurance Conference held in Vienna, Austria. An amazing presentation by Kalpesh Desai, CEO Agile Financial - Creating an Agile Bancassurance Platform
We teach modern techniques for client acquisition and account management. Our customers range from start-ups to Fortune 100 companies including American Express, SAP and Mastercard. We focus on building pipeline, maximizing deals sizes and shortening sales cycles.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
The document evaluates social relationship platforms (SRPs) that help marketers manage their social media accounts and engagement. It finds that while any SRP is better than none, most do not adequately address marketers' biggest challenges of measuring performance, creating effective content, and determining optimal posting times. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering automated recommendations that could help with these challenges by sharing social data with measurement tools, suggesting relevant content to post, and advising best times to engage audiences.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
Sprinklr is the most evaluated social media management vendor for large enterprises, with 93% of customers that evaluated both Sprinklr and Salesforce ultimately choosing Sprinklr. Reviews of Salesforce's social products like Social Studio, Buddy Media, and Radian6 noted a lack of integration between products and lack of features like comprehensive social listening compared to other vendors like Sprinklr. The latest Forrester report recognized that Salesforce's social products are not fully integrated and that Sprinklr has more powerful technology and stronger client satisfaction than Salesforce's offerings.
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
Sacred Heart College has invited Tayabas City Mayor Cristina Contreras to be the guest speaker at their 130th foundation day opening program on October 7, 2016 at St. Laboure Gymnasium. The school chose Mayor Contreras, one of their successful alumni, to inspire students with her talk on this year's theme of "Cordians, bearers of the good news among the poor". Sacred Heart College believes Mayor Contreras is best able to honor them with her presence and words of inspiration at the event.
CREATING AN AGILE BANCASSURANCE PLATFORMAjay Kukreja
Highlights of 4th annual Bancassurance Conference held in Vienna, Austria. An amazing presentation by Kalpesh Desai, CEO Agile Financial - Creating an Agile Bancassurance Platform
We teach modern techniques for client acquisition and account management. Our customers range from start-ups to Fortune 100 companies including American Express, SAP and Mastercard. We focus on building pipeline, maximizing deals sizes and shortening sales cycles.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
The document evaluates social relationship platforms (SRPs) that help marketers manage their social media accounts and engagement. It finds that while any SRP is better than none, most do not adequately address marketers' biggest challenges of measuring performance, creating effective content, and determining optimal posting times. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering automated recommendations that could help with these challenges by sharing social data with measurement tools, suggesting relevant content to post, and advising best times to engage audiences.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
Sprinklr is the most evaluated social media management vendor for large enterprises, with 93% of customers that evaluated both Sprinklr and Salesforce ultimately choosing Sprinklr. Reviews of Salesforce's social products like Social Studio, Buddy Media, and Radian6 noted a lack of integration between products and lack of features like comprehensive social listening compared to other vendors like Sprinklr. The latest Forrester report recognized that Salesforce's social products are not fully integrated and that Sprinklr has more powerful technology and stronger client satisfaction than Salesforce's offerings.
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
Groupon utilizes Sprinklr as our global enterprise solution for social conten...Empire Selling
“Groupon utilizes Sprinklr as our global enterprise solution for social content management and measurement in 47
countries. Sprinklr has given us an efficient workflow
method, where content can be produced, reviewed, scheduled and measured all within one shared interface.”
The editorial staff creates global content, while providing
local community managers “enough autonomy that they can develop their own relevant content,” optimize it, and push it out to various channels. In this way, Groupon is able to balance customization for individual localities and still maintain a consistent global voice.
PayPal achieved 3000% ROI with LinkedIn Sales NavigatorEmpire Selling
PayPal was looking for a way to provide more accurate sales leads and reduce their sales cycle. They used to purchase expensive data on companies but found it was often outdated. LinkedIn Sales Navigator allowed PayPal to easily find the right contacts at companies with just their name. This reduced sales cycles and costs. Sales Navigator also enabled PayPal to engage multiple contacts at companies, improving close rates and shortening cycles further. Using Sales Navigator, PayPal achieved almost 3000% ROI and reduced sales cycles by 25%.
National Bank of Canada leveraged LinkedIn Sales Navigator and training from an executive education firm to help their wholesalers position themselves as thought leaders and reach new investment advisors. Within 10 months, NBC saw a 400% return on investment from over 250 meetings held with over 500 advisors where LinkedIn training was provided. By strategically using digital and social media, NBC has established itself as an innovative leader in the financial services industry.
Habif, Arogeti & Wynne, a professional services firm, used Sales Navigator to connect with target accounts through InMail and their team's connections because cold calls were ineffective for relationship selling. Using Sales Navigator's filters to contact the right people, their business developers were able to increase response rates and effectively set meetings through InMail with prospects that previously did not respond through other channels. The CEO noted that Sales Navigator allowed them to connect with companies they previously could not reach.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
Groupon utilizes Sprinklr as our global enterprise solution for social conten...Empire Selling
“Groupon utilizes Sprinklr as our global enterprise solution for social content management and measurement in 47
countries. Sprinklr has given us an efficient workflow
method, where content can be produced, reviewed, scheduled and measured all within one shared interface.”
The editorial staff creates global content, while providing
local community managers “enough autonomy that they can develop their own relevant content,” optimize it, and push it out to various channels. In this way, Groupon is able to balance customization for individual localities and still maintain a consistent global voice.
PayPal achieved 3000% ROI with LinkedIn Sales NavigatorEmpire Selling
PayPal was looking for a way to provide more accurate sales leads and reduce their sales cycle. They used to purchase expensive data on companies but found it was often outdated. LinkedIn Sales Navigator allowed PayPal to easily find the right contacts at companies with just their name. This reduced sales cycles and costs. Sales Navigator also enabled PayPal to engage multiple contacts at companies, improving close rates and shortening cycles further. Using Sales Navigator, PayPal achieved almost 3000% ROI and reduced sales cycles by 25%.
National Bank of Canada leveraged LinkedIn Sales Navigator and training from an executive education firm to help their wholesalers position themselves as thought leaders and reach new investment advisors. Within 10 months, NBC saw a 400% return on investment from over 250 meetings held with over 500 advisors where LinkedIn training was provided. By strategically using digital and social media, NBC has established itself as an innovative leader in the financial services industry.
Habif, Arogeti & Wynne, a professional services firm, used Sales Navigator to connect with target accounts through InMail and their team's connections because cold calls were ineffective for relationship selling. Using Sales Navigator's filters to contact the right people, their business developers were able to increase response rates and effectively set meetings through InMail with prospects that previously did not respond through other channels. The CEO noted that Sales Navigator allowed them to connect with companies they previously could not reach.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Insurance Thought Leadership
1.
2. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
PUBLICATION OF ARTICLES
You join our nearly 400 authors and are, thus, branded
as a Thought Leader. Your ideas are validated by an
objective third party as potentially game-changing.
You gain access to our community of more than
340,000 users. You retain the copyright for your articles,
and there is no charge to publish them with us.
We exist to serve our Thought Leaders.
We want to help you find the biggest audience for your
breakthrough ideas that we can.
3. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
STRATEGY CONSULTING
We draw on two main assets
• Our Team. We have a team of veteran journalists and consultants,
including content marketing experts and former CXOs of major
insurance companies, whose background in thought leadership and
strategy may be unmatched. For example, our editor-in-chief is Paul
Carroll, who spent 17 years as an editor and reporter at the Wall
Street Journal, which twice nominated him for the Pulitzer Prize. He
founded and edited a thought-leadership magazine that helped put
a start-up consulting firm on the map. The magazine was a finalist for
the National Magazine Award for General Excellence, the industry’s
highest honor. He has written five highly regarded books
on innovation.
• Our Insight. We have been publishing for almost four years, have
nearly 1,200 articles on the site, have nearly 400 thought leaders
and are used by more than 340,000 people. So we know what gets
attention and what doesn’t. We also have unusual insights into
emerging issues that our Thought Leaders could own.
Many companies don’t have fully articulated thought-leadership strategies -- or
have multiple strategies owned by different parts of the organization. We use a
formal process to facilitate the development of a detailed strategy that begins by
identifying the audiences you want to reach and works backward to understand
the ideas, authors and channels that will reach them.
4. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
execution
We pull together an editorial calendar,
help Thought Leaders execute against
it, and promote their articles.
That typically means planning sessions to generate ideas, followed
by assistance that can range from simple copy-editing up to
ghost-writing.
We promote the articles to our list (which has quickly grown from
about 600 to more than 20,000 and will keep increasing rapidly)
through email newsletters and other means.
We also can do email campaigns that will target your lists with
your articles – if you send the articles, they come across as
promotions; if we send them, they come across as impartial
thought leadership.
5. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
analytics
Act-on and Lead Forensics
Through Act-on and Lead Forensics,
we can provide exceptionally detailed
information about not only how many
people have read a piece but who they
are, how long they spent on the article,
what else they read, who else in their
business read the piece and so on – we
can often even give you a phone number
to call.
This information not only lets you track
the success of your thought-leadership
marketing campaign but can be used in
your business-development organization
to develop leads.
6. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
Premium Access
We have a unique arrangement through
which we provide insurance content to
the world’s fastest-growing network of
professionals in the office of the CFO.
This gives certain of our Thought Leaders
exposure to a very active community
of approximately 1.2 million visitors
annually and more than 60,000 registered
members. We can help you shape your
content and give you access to that
network of potential buyers.
access to cfos
7. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
BRANDING PAGE
Let us set you up!
We can set up a page for you that will
highlight all your thought leadership on
the ITL site, not only including the articles
you publish with us but also white papers,
video, webinars, podcasts and so on.
That way, when someone searches about
a topic on our site and finds something
one of your thought leaders has written,
the person not only sees that article
but has access to the full array of your
resources. This dynamic, highly curated
page is designed to communicate your
brand message by highlighting the
breadth and depth of your ideas.
8. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
webinars
Engage your Audience
We can promote webinars, host them for
you or conduct co-branded webinars that
would let you tap into our audience, as
well as yours.
9. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
ADVERTISING + SPONSORSHIPS
There are, of course, opportunities to advertise with us and sponsor
specific content or various topics or portions of our website.
Specific Content Sponsorship
You can sponsor specific content, whether you
produced it or whether it’s generated by ITL (for
example, ITL’s Thought Leader in Action profile).
Advertising
Naturally, there are traditional advertising opportunities
at any number of locations throughout the ITL website.
Discussion Forums
(Public and Private Communities)
The opportunity is to sponsor collaborative discussions
held in communities that will drive market change.
Six Things
This is a weekly newsletter sent to all of our subscribers
highlighting what our editor-in-chief views as the most
compelling content published on the ITL site.
Conference Sponsorships
We will be conducting a range of conferences, ranging
from intimate gatherings of CEOs of major companies
to larger meetings addressing specific topics.
Topic Page Sponsorship
The opportunity is for your company to be viewed as
the sponsor of an entire topic and the market leader in
the industry concerning that topic.
11. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
STRATEGY consulting
absolutely worthy of coverage and encouraged
the thought leader to write about it. That became
the first article to appear on the ITL platform and
marked the kickoff of the firm’s thought-leadership
strategy. The piece has been read by several
thousand people and has been shared hundreds
of times on social media. The author reports that,
after years of trying and failing to get a speaking
slot at a particular conference, organizers called
him and asked him to fill a prominent spot on
the agenda.
Carroll provided a suggested editorial calendar
for the firm’s articles. He also generated rough
outlines for some of the pieces, although the firm
has good enough writing resources that it didn’t
need a lot of help there. Carroll edited all of the
pieces and has begun publishing them on ITL. ITL
promotes the pieces through its growing social
media channels, as does the firm.
The initial efforts have become a steady stream
of articles. The firm, which initially signed up for a
six-month engagement in 2014, has renewed the
agreement for the full year of 2015.
ITL worked with the CEO, the CMO and the
director of PR at a medium-sized firm to help it
form its thought-leadership strategy. We started
with a discussion of the firm’s intended targets for
business development and worked backward to
identify the sorts of articles and media channels
that would best reach them. ITL’s editor-in-
chief, Paul Carroll, then spent two days at the
firm, meeting with 10 potential thought leaders
to discuss ideas. Drawing both on his personal
background and on the analytics available to
ITL about what resonates with audiences on the
ITL platform, on social media and in ITL’s email
campaigns, he helped each prospective thought
leader identify two to six articles to write.
In many cases, the thought leaders came in with
the ideas, but there were also many times when
Carroll suggested areas to explore and topics
that were in demand. Ideas also sprang from
the interaction. For instance, one thought leader
joked about a topic he really wanted to cover but
was staying away from because he worried his
colleagues would think he was a quack, fretting
about everything. Carroll said the topic was
12. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
Execution: email campaign
ITL worked with a medium-sized insurer to promote
thought leaders via a sophisticated email marketing
campaign, managed through Act-on. The campaign
helped one piece, for instance, be read by more than
15,000 people in 2014 and drove traffic to the numerous
articles that the thought leaders published on ITL. The
campaign also drove signups for a webinar that is one of
the insurer’s biggest marketing events each year. More
than 900 signed up for the latest webinar, which was
more than double the prior year’s attendance.
Through Google Analytics, Act-on and Lead Forensics,
ITL provided detailed metrics on who was reading
articles, how long they were spending on the articles,
how many at a firm were reading a particular article, etc.,
to help the insurer identify warm leads. Each new client
typically brings more than $500,000 in commissions.
13. Insurance Thought Leadership, Inc. insurancethoughtleadership.com | March 5, 2015
EXECUTION: THIRD-PARTY VALIDATION
A startup approached ITL in 2013, looking for help validating a service that it felt could make a
significant impact on workers’ comp, saving money for employers while improving treatment
for injured workers. The firm had produced brochures and articles that read like brochures but
needed validation by a third party. ITL helped the firm recast its brochures as articles on ITL
and generate a steady flow of articles that kept up a presence on the platform. ITL promoted
the articles to its list of subscribers and provided copies that carried the ITL logo, which
branded the firm’s materials as thought leadership, not advertising. The firm has thrived and
credits ITL with a significant portion of its success.