Strong relationships are indeed important; however, they cannot be built in the absence of knowledge.

1. Instrumental Qualities of a Good
PR Professional: Navigating the
Murky Waters

2. As PR is all about building and maintaining healthy
relationships with people, a bold and persuasive
personality makes an impression on clients.
Relationship
Building

3. Knowledgeable
Strong relationships are indeed important; however,
they cannot be built in the absence of knowledge.

4. Persistent Work
Being a well-established and proficient PR professional is
not everyone’s cup of tea and it needs relentless efforts
along with knowledge and relationship-building skills.

5. Flexibility
The media and PR landscape is always changing and
keeping up with the latest trends as well as continuously
changing clients’ requirements needs a flexible
approach.

6. Honesty and
Loyalty
Apart from being adaptable, hardworking and brilliant in
the PR industry, growth only comes with honest and loyal
behaviour.

7. Attention to Detail
Brands are now in the spotlight and on the
cutting edge in the digital age.

8. Thank
You
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