This document summarizes Andrew Woodberry's background and experience with InstaVR, a web-based authoring, publishing and analysis tool for virtual reality content. It discusses how InstaVR was built, starting with the founders' passion for VR, identifying a need in the market by allowing companies to develop their own VR experiences, creating an MVP, developing sales and marketing strategies, and adapting quickly to changes. The document aims to provide an overview of Andrew and InstaVR for those interested in the VR industry and building a VR company.

1. RICOH THETA MEET UP
Andrew Woodberry
andrew@instavr.co
925-708-3928

2. About Me
• Head of Sales & Marketing @ InstaVR
- Manage all marketing activities (blog, social media, PR, trade shows, etc)
- Proactively convert free customers to paid customers
- Do business development outreach (camera companies, publishing platforms,
resellers)
• Previously worked in Enterprise Sales at two Software-as-a-Service
companies that were subsequently acquired by Adobe (WebSideStory) and
Symantec (LiveOffice)
• Fun Fact:

3. InstaVR – Company Overview
• Leading web-based authoring, publishing and analysis tool for the
VR/360 industry
• $2.2 Million in seed stage + Series A funding
• Goal – To create a simple & powerful software-as-a-service platform
for creating and distributing 360 degree virtual reality experiences
• Over 11,000 users have signed up since January 2016 launch

4. VR Industry – Where are We at Currently?

5. VR Industry – The Good News

6. The Current Landscape

7. InstaVR – How We Built a VR Company
Step 1 – Start With a Passion for Virtual Reality

8. InstaVR – How We Built a VR Company
- Many years of programming experience, starting at age 6. Corporate
engineering experience at Autodesk.
- Built AAA VR Cinema Cardboard, downloaded 1M+ times; also built smaller
apps like Tokyo VR & Snow Mountain VR
- Contracted by a Dubai company to build an app; realized there was an
opportunity to build a platform for companies to develop their own VR
- Started off with $200K in funding from angel investor

9. InstaVR – How We Built a VR Company
Step 2 – What need are you filling?
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10. InstaVR – How We Built a VR Company
- Data is hosted with Amazon Web Services
- Made using various proprietary libraries. Head Tracking, Web GL player, etc.
Gives InstaVR the ability to support various devices, even if Google Cardboard
SDK doesn’t.
- Outputs include iOS, Android, Gear VR, HTC Vive, and web embed codes for
WordPress and other CMS platforms.

11. InstaVR – How We Built a VR Company
Step 3 – Create MVP

12. InstaVR – How We Built a VR Company

13. InstaVR – How We Built a VR Company
Step 4 – Develop a Sales & Marketing Strategy

14. InstaVR – How We Built a VR Company

15. InstaVR – How We Built a VR Company
Step 5 – Adapt Quickly!

16. InstaVR – How We Built a VR Company

17. Career Thoughts – Part 1

18. Career Thoughts – Part 2
• Start Up vs. Big Tech
• Engineering vs. Product Management vs. Product Marketing
• How do I demonstrate my passion for VR?
• Read, Read, Read…

19. Questions?