It helps the Instagram algorithm to discover more relevant content. Reels can then be promoted to a more interested audience using a smarter recommendation engine

1. Instagram Tests
Topic Tags for Reels
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2. Add Topic Tags
Users should be able to "reach people who share your interests" using the topic tag.
The use of topics might give Instagram more control.
By using topics, Instagram might have more control.

3. Hashtags help to Identify the Topic of a Post.
Helps Instagram's algorithm in discovering more relevant content.
Then, Reels can be promoted to a more interested audience by a smarter recommendation engine.

4. TikTok-style Content that is Suggested
The topic of Instagram's suggested content in the style of TikTok is still contentious.
This year, the platform faced criticism for overcrowding users' feeds with suggested posts.

5. Focus Reel and Content
This most recent test shows that Instagram is still primarily concerned with Reels and suggested content.
We support topic tags if they can help those recommendations.

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