Going viral on TikTok can be a challenging but rewarding experience. With over 1 billion monthly active users and millions of videos uploaded daily, it can take a lot of work to stand out on the platform. However, it is possible — and on TikTok, even small accounts have been known to go mega-viral. Here are 11 tips to help you increase your chances of going viral on the platform.

2.  According to TikTok, the algorithm recommends
content based on videos that you’ve interacted with
(watched, liked, shared, commented on), who you
follow, what content you create, and your account
demographics, as well as what’s in the video itself
(captions, sounds, hashtags). TikTok then serves a
mix of similar content from both accounts you follow
and don’t follow.
 In order to go viral, your video has to pass a crucial
informal ―test.‖ The app serves your video to a small
group of users that TikTok believes is a representative
sample based on your video’s contents (title,
hashtags, captions, sound). If it performs well with
that sample of users in views and engagement, TikTok
may show it to a larger audience.

4.  The TikTok algorithm doesn’t factor in a
TikTok user’s follower count or prior
engagement numbers. You’re as likely to see
posts from someone with a few million
followers as from a brand-new user.

6.  Now, onto the good stuff. We’ve put together
a list of tactics that will help your chances of
going viral on TikTok, from filming to
hashtags to editing.

7.  TikTok is known for its use of music and
sound bites, and incorporating popular
sounds into your content can help increase
your chances of going viral. Using trending
audio can be effective because it’s catchy
(and increases view time), the viewer knows
what to expect in your video, and users may
discover your video through the audio’s
search page.

9.  Hashtags and challenges are a big part of the
TikTok experience, and using them can help
increase the visibility of your content. Using
relevant hashtags and participating in
popular challenges can increase the chances
that a wider audience will discover your
content.

10.  Funny/entertaining. We all love tagging our
friends in memes and sending funny videos to
our group chats, right?
 Educational. #LearnOnTikTok is a popular
hashtag for a reason, so teach people something!
If it’s surprising or unique, chances are people
will want to pass on the lesson.
 Inspirational. You can inspire people in many
ways — by showing them how to fix a problem,
how to improve their looks/health/life or
something to add to their wishlist. If you can
inspire someone enough to want to change their
behavior or life in some way, they’re likely to
share that with others.

12.  As explained above, TikTok looks at average
watch time as part of its algorithm. So, you
need to catch a viewer’s attention in the
first few seconds and give them a reason to
watch as much of your video as possible.
That’s why starting with a strong hook is
essential.

13.  Interacting with your audience is vital to
building a following on TikTok. Respond to
comments and messages on your videos, and
engage with content within your niche (such
as videos using the same hashtags as yours).
Doing this can help build a community
around your content and encourage people
to share your videos with their followers.

14.  TikTok is a visual platform, and becoming
proficient at video editing can help make
your content more attention-grabbing.
Editing can be anything from adding captions
and stickers to leveling up your skills in video
transitions and special effects.

16.  Collaborating with other accounts can be a
great way to increase your reach on TikTok.
By teaming up with other accounts, you both
get exposure to each other’s followers and
reach new viewers that you wouldn’t have
otherwise.

17.  In some ways, achieving virality is a numbers
game. The more you post, the more you’re
likely to gain followers and the more chances
you have to get a viral hit.
 We know how hard it can be to overcome the
mental obstacle of hitting ―publish.‖ The
best way around this is to establish a habit of
posting consistently and use tools (like
Hootsuite!) to plan and schedule your
content. You can also check out our research
on the best times to post on TikTok.

19.  While TikTok is an excellent platform for
going viral, there are other places to share
your content. Promoting your TikTok videos
on other social media platforms can increase
your reach and bring in new followers. Think
of how popular sharing Twitter screenshots
has become on Instagram and LinkedIn.

21.  Have a strong call-to-action at the end. Try ―hit
the plus button for more content like this,‖
―comment with what I should show in my next
video,‖ etc.
 Leave some questions unanswered. Don’t be
overly confusing or vague, but instead of
answering all questions in your video, leave
some to be asked and answered in the
comments.
 Leave in random details or hiccups. Don’t edit
out quirks or mistakes! People love to comment
on random things, and it feels more genuine.

22.  People are more likely to engage with and
share content that comes across as genuine
and authentic. Don’t be afraid to show your
personality and be yourself in your videos.
Let this guide your content, too – people are
likelier to watch and share videos from
creators and brands that show passion in
their content.