Insights Volume 2 - produced by our Creative Director, Raymond Yip.

1. INSIGHTS

2. SOCIAL MEDIA SOCIAL MEDIA / TECHNOLOGY
WHERE ABOUTS ARE YOUR AUDIENCE….
twitter fed augmented reality t-shirt
Adidas creates iphone guide to Berlin’s urban Art
http://itunes.apple.com/us/app/adidas-urban-art-
guide/id308775146?mt=8

3. SOCIAL MEDIA TECHNOLOGICAL INNOVATION
FUSION OF ARTWORK & MUSIC MIXING….. AR, VR, 3D, RFID, HD,GPS, QR
An evermore technological experience
is becoming the norm….

4. LIVE EVENT SIMPLE MESSAGING
MOBILE ART
Chanel Mobile art pavilion Zanadesign, wheel print temporary message on sand

5. NO ORDINARY WORLD LOGORAMA
Near Global due to launch Virtual London, people shop, Animated City
watch films, visit museums and meet other people h"p://www.youtube.com/watch?v=0uRJlbZO8OI

6. A living representation of Social Media and evolves as services and conversation channels emerge, fuse and
dissopate-guide/id308775146?mt=8

7. TAKEAWAY IDEAS VIDEO MAPPING
EVENT BRANDING
PR STUNTS
Large scale exterior animated projection
Swiss design duo Kueng Caputo who thought of Below: BMW 3D Projection Mapping Singapore
minibus carrying design ideas rather than people www.youtube.com/watch?v=W_Zf2UpH1ys&feature=player_embedded

8. POP-UP SHOP INSTALLATION POP-UP SHOP EXPERIENCE
Alfred Dunhill Winter Collection 2010 was displayed in Below: Pop-up café at Meneer de Wit Gallery in
a transformed pop-up shop in vacant Meatpacking Amsterdam. Serves as an exhibition, socialize
District warehouse for New York refreshment, experience art