Generating New Revenue Streams Through Service Innovation

Thoughts on “Generating New Revenue Streams by Creating New Services or Unbundling from Current Products” ,[object Object],[object Object],[object Object],Crescendo Management Consulting, 2010 Text

By adding five key activities to ‘core elements for business success’ companies can improve results in launching new products, services or solutions Crescendo Management Consulting, 2010 Text Date: Nov-01-10 Core Elements for Business Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 2 1 3 4 Determine Revenue Scenarios Services Design: Focus on Customer Outcomes Define ‘End-to-End’ Business; Optimize by Logical Functions / Results Simplify the Portfolio Demand Excellence while Supporting Learning

Specific new services design, creation, sales and delivery actions can yield financial results and set momentum for ‘adapting to change’ Crescendo Management Consulting, 2010 Text Date: Nov-01-10 ,[object Object],[object Object],[object Object],Results and Insights Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 5 4 3 2 Determine revenue scenarios Services Design: Focus on Customer Outcomes Define ‘End-to-End’ Business but Optimize Pieces at a Time Simplify the Portfolio Demand Excellence while Supporting Learning

Potential Approach Crescendo Management Consulting, 2010 Text Date: Nov-01-10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Baseline, Market and Business Drivers Create and Assess Potential Solutions (Core) Refine Solutions; Frame Scenarios for Market and Business Impact Plan Roadmap, Build Support and Initiate Change

Questions / topics to consider during an engagement (1 of 2) Crescendo Management Consulting, 2010 Text Date: Nov-01-10 Strategy Create and Assess Potential Solutions (Core) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing / Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions / topics to consider (2 of 2) Crescendo Management Consulting, 2010 Text Date: Nov-01-10 Services Creation Create and Assess Potential Solutions (Core) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Services Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object]

In defining the best approach for ‘unbundling services’ one or more of standard approaches to ‘Service Innovation’ can be applied Crescendo Management Consulting, 2010 Text Date: Nov-01-10 Source: Service Innovation: How to Go From Customer Needs to Breakthrough Innovation , Lance Bettencourt, Strategyn Inc., 2010 (From Webinar Delivered to American Marketing Association, July 20, 2010) 1 New Service Innovation Objective: Discover new or related jobs that a current or new service can help the customer get done Focus: New or related customer jobs Core Service Innovation Objective: Discover ways to help the customer get a core job done better with new or improved services Focus: Outcomes on a core job for which service is hired Service Delivery Innovation Objective: Discover ways to improve how the benefits of a service are obtained by the customer Focus: Outcomes on obtaining service Supplementary Service Innovation Objective: Discover ways to help the customer with jobs related to the product ownership / usage Focus: Outcomes on a specific job related to product ownership / usage 1 3 4 2

Generating New Revenue Streams Through Service Innovation

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