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Associations as an important
          factor in Germany
       Insights into the association landscape,
         statistics, history and development

                                Tim Richter
           DGVM – German Society for Association Management
         Chief Editor, German Association’s Forum – verbaende.com


Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12        1
What is verbaende.com?
  •    The German speaking associations platform online
  •    Publisher of press statements for associations
        o Nearly 90,000 statements online and searchable
  •    Publisher of address details
        o Nearly 15,000 address information of associations in Germany,
          Switzerland and Austria
  •    Provider of a knowledge base
        o 1,000 different articles with in-deep-knowledge transfer
  •    We also providing
        o Basic knowledge of associations and history of associations in
          Germany
        o Statistics, overall data and facts
  •    In fact: verbaende.com is solely the one and only provider of
       sufficient data regarding associations in Germany, their
       development and history

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com           May 12       2
Brief history

                                     As we started
                                     in 1996
                                                        We’re getting more
                                                        information in 2001




                                     Our first refitting in
                                     1999/2000



                                                             More colors in
                                                         2002/2003 and so
                                                      much more information


Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                           May 12   3
Brief history

                                     Really big step
                                     in 2004              And now: big and beautiful, light
                                                       and modern since the 2011 refitting




                                     Some minor
                                     steps in 2006




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                    May 12             4
Brief history

                                          The print magazine Verbändereport reaches
                                          with its paid circulation an almost 100 percent
                                          penetration for associations and their
                                          suborganizations in Germany, Austria and
                                          Switzerland.



                                          The online platform verbaende.com reaches a
                                          highly interested public in the last 10 years:
                                          • 24 million visits
                                          • 80 million shown press statements
                                          • 34 million questions for address details



Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                   May 12           5
Prominent knowledge provider

                                          DGVM‘s knowledge transfer works mainly
                                          over
                                          • print magazine Verbändereport
                                          • the online platform verbaende.com



                                          That makes us the most prominent provider
                                          of knowledge according the association
                                          landscape, statistics, history and
                                          development!

                                          Even German federal authorities ask us for
                                          numbers, key figures and facts!

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                   May 12           6
Associations in Germany




  •    So where do they come from?
  •    How are they designed?
  •    What is the main structural principal?




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12   7
Very brief history of
 Associations (I)
  •    Europe is an „associations
       continent“, especially Germans
       do like clubs and associations
  •    In most european countries the
       right to form a movement
       („forming lobby groups“,
       „stakeholders“) is a fundamental
       right, derived from the principal
       of personal freedom




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12   8
Very brief history of
 Associations (II)
  •    2,000 years ago the first Egyptian clubs
       are forerunners in forming stakeholders
       and representation
        o The main parts of the statues or „articles of
          association“ 2,000 years ago are the same
          as today
        o It defines the duties and rights of members
          in granting them „access to beer and wine
          consumption” (see left in old greek
          language from the papyri michigan)




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com       May 12   9
Very brief history of
 Associations (III)
  •    Though it takes some time to formerly found one:
        o in 1665 the Hamburg chamber of
          commerce was founded
          as a association for Hamburg’s
          merchants and to represent
          their interests
  •    A run starts with the industrial
       revolution in Europe’s 19th
       century
        o   educational associations
        o   music and theater chambers
        o   polytechnic organizations
        o   organization for sports & leisure
        o   local clubs for sport shooting activities… and much more…

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com           May 12    10
Very brief history of
 Associations (IV)
  •    Now, Associations are a substantial part of our live: from
       birth to death, an associations stands with us!



                    In associations the citizen is born and reared. He is
                    supplied in case of illness, he does sports in an
                    association (or directly in a club), he gets a living in
                    case he needs. He practices his profession in
                    associations (directly or indirectly) and is a member to
                    represent its interests.


                                                      (german sociologist Günter Büschges)



Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                      May 12              11
Associations in Germany




  •    How many organizations can be
       counted in Germany?
  •    How are they organized?
  •    Whom to ask?




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12   12
The typical german member

  •    The average:
        o every german citizen is a member in at least three associations
        o The same average german is members in seven clubs (on a local
          level)
  •    Example: The average german is member in the health care
       system which is organized through associations
        o „Körperschaften des öffentlichen Rechts“ or public bodies, or as
          „eingetragener Verein“ („registered charity“ as a kind of legal
          separation)
        o With one umbrella organization above, which is also an association
          both legal status as well as scientific point of view
  •    He plays football in a local sports club which is organized in
       regional associations
  •    He‘s member in a bowling club and/or in an allotment
       organization, garden spot community („Schrebergarten“)
Tim Richter, DGVM – www.dgvm.de – www.verbaende.com          May 12            13
Landscape of associations (I)


  •    The german landscape of associations represents all forms of
       private and business needs:
        o   work and economy (appr. 50 per cent of all associations)
        o   society and politics (appr. 11 per cent)
        o   recreation and culture (appr. 9 per cent)
        o   education and science (appr. 10 per cent)
        o   and health and social matters (appr. 20 per cent)
  •    on every level:
        o   local organizations
        o   regional and state („Bundesländer“) associations
        o   federal associations and centralised confederations
        o   associations on and for the EU-level
        o   international associations

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com               May 12   14
Landscape of associations (II)


  •    The association‘s landscape reproduces the federal construction
       of Germany (ruling through representation):
        o   local organizations where I‘m at home
        o   state associations to maintain contact to the „Bundesländer“
        o   federal associations to level with the government
        o   european associations in Brussels
        o   international associations to enable a international network
  •    It is possible to be a direct member in every association on every
       level
  •    Mostly: the more internationalized the association is the fewer
       personal members are to be found in it
  •    But: No rule without exception, not in cases of german
       associations!

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com            May 12       15
Big is beautiful?



  •    The importance and influence of an association can not fix itself
       on its membership or the annual budget.
  •    Equally important “impact factors”:
        o   reputation
        o   association type (personal or institutional organization)
        o   state or federal association
        o   degree of organization in the represented field of interest
        o   importance of this sector for the German economy




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com               May 12   16
Nevertheless:
 the really big ones

  •    German Olympic Sports Confederation            27 million
       (Deutscher Olympischer Sportbund DOSB)
  •    German General Automobile Club                 16 million
       (ADAC Allgemein Deutscher Automobil-Club e.V.)
  •    German Football Association                    6.4 million
       (Deutscher Fußballbund DFB)
        (not counted are the non-footballers
        in the 26,000 local football-clubs
        represented by DFB)
                                                       80 million
                                                      population!



Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                 May 12   17
Growth of assocations




  •    local clubs:
                   560,000
  •    Associations:
                     15,600
  •    pro. associations:
                      7,600
  •    umbrella organiz.:
                      2,000

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12   18
Where they are


  •    Along the river Rhine
       (Dusseldorf to Rhein-Main,
       Frankfurt)
        o Because of tradition (Bonn is the
          former capital of Germany),
          organizations kept their
          headquarters
        o Capitals of the “bundesländer”:
          Dusseldorf, Mainz and
          Wiesbaden, Stuttgart
  •    The area is similar close to
       federal capital Berlin and the EU-
       cities Brussels and Strasbourg
  •    And third…

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12   19
Where they are

                                                And third:

                                                the members
                                                are there!




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com           May 12   20
Associations in Germany




  •    Are they economical important?
  •    How much?




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com   May 12   21
Economical meaning (I)


  •    An overall key figure „so important are associations“ is not
       available in Germany
        o Germany‘s federal construction
        o historical grown structures in and for associations
        o no duty to publish figures or facts
  •    But: in the field of health and social matters (quantity: 20 per
       cent of all associations) only five really big associations are the
       key stakeholders
        o   Caritas (catholic church)
        o   Diakonie (protestant church)
        o   Rotes Kreuz (Red Cross in Germany)
        o   Arbeiterwohlfahrt (Workers' Welfare Organization)
        o   Paritätischer Wohlfahrtsverband (Welfare Association)


Tim Richter, DGVM – www.dgvm.de – www.verbaende.com             May 12       22
Economical meaning (II)


  •    These top five welfare-associations employ the most workers
       (compared to some leading industry enterprises):
        o   Caritas (catholic church)                                                           507,500
        o   Diakonie (protestant church)                                                        443,600
        o   Rotes Kreuz (Red Cross in Germany)                                                  132,000
        o   Arbeiterwohlfahrt (Workers' Welfare Organization)                                   114,600
        o   Paritätischer Wohlfahrtsverband (Welfare Association)                               317,400

        o   Siemens (worldwide)                                                                 426,000
        o   Deutsche Post / DHL (worldwide)                                                     370,000
        o   Mercedes/Daimler (worldwide)                                                        365,000
        o   BMW Group (worldwide)                                                               101,000
        o   Lufthansa Airline (worldwide)                                                        94,000
                                           (Annual sales of these five enterprises: appr. 230 billion euros)

Tim Richter, DGVM – www.dgvm.de – www.verbaende.com                                 May 12                     23
Economical meaning (III)



  •    This does not mean: the welfare sector induces a growth of 230
       billion euro per year, but it shows a really good relation to
       economic importance
  •    Furthermore: we calculate with appr. 200 new associations per
       year
  •    In their first three years these associations create (directly or
       indirectly) three new jobs which accumulate to 1,500 new jobs




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com      May 12            24
Associations in Germany



  •    The landscape of associations in Germany is complex
        o History
        o Federal construction
        o Economic particularities
  •    Every (typical) German is member in 3 associations
       and 7 local clubs
  •    200 new associations are born every year
  •    There is a high probability of very high economic
       relevance (unfortunately there are little numbers)




Tim Richter, DGVM – www.dgvm.de – www.verbaende.com     May 12   25
Thank you!

        An interesting and informative day
        „Study Mission 2012“ to all of us!

                                Tim Richter
           DGVM – German Society for Association Management
         Chief Editor, German Association’s Forum – verbaende.com


Tim Richter, DGVM – www.dgvm.de – www.verbaende.com     May 12      26

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Insights into the association landscape, statistics, history and development: Insights into the association landscape, statistics, history and development

  • 1. Associations as an important factor in Germany Insights into the association landscape, statistics, history and development Tim Richter DGVM – German Society for Association Management Chief Editor, German Association’s Forum – verbaende.com Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 1
  • 2. What is verbaende.com? • The German speaking associations platform online • Publisher of press statements for associations o Nearly 90,000 statements online and searchable • Publisher of address details o Nearly 15,000 address information of associations in Germany, Switzerland and Austria • Provider of a knowledge base o 1,000 different articles with in-deep-knowledge transfer • We also providing o Basic knowledge of associations and history of associations in Germany o Statistics, overall data and facts • In fact: verbaende.com is solely the one and only provider of sufficient data regarding associations in Germany, their development and history Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 2
  • 3. Brief history As we started in 1996 We’re getting more information in 2001 Our first refitting in 1999/2000 More colors in 2002/2003 and so much more information Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 3
  • 4. Brief history Really big step in 2004 And now: big and beautiful, light and modern since the 2011 refitting Some minor steps in 2006 Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 4
  • 5. Brief history The print magazine Verbändereport reaches with its paid circulation an almost 100 percent penetration for associations and their suborganizations in Germany, Austria and Switzerland. The online platform verbaende.com reaches a highly interested public in the last 10 years: • 24 million visits • 80 million shown press statements • 34 million questions for address details Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 5
  • 6. Prominent knowledge provider DGVM‘s knowledge transfer works mainly over • print magazine Verbändereport • the online platform verbaende.com That makes us the most prominent provider of knowledge according the association landscape, statistics, history and development! Even German federal authorities ask us for numbers, key figures and facts! Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 6
  • 7. Associations in Germany • So where do they come from? • How are they designed? • What is the main structural principal? Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 7
  • 8. Very brief history of Associations (I) • Europe is an „associations continent“, especially Germans do like clubs and associations • In most european countries the right to form a movement („forming lobby groups“, „stakeholders“) is a fundamental right, derived from the principal of personal freedom Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 8
  • 9. Very brief history of Associations (II) • 2,000 years ago the first Egyptian clubs are forerunners in forming stakeholders and representation o The main parts of the statues or „articles of association“ 2,000 years ago are the same as today o It defines the duties and rights of members in granting them „access to beer and wine consumption” (see left in old greek language from the papyri michigan) Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 9
  • 10. Very brief history of Associations (III) • Though it takes some time to formerly found one: o in 1665 the Hamburg chamber of commerce was founded as a association for Hamburg’s merchants and to represent their interests • A run starts with the industrial revolution in Europe’s 19th century o educational associations o music and theater chambers o polytechnic organizations o organization for sports & leisure o local clubs for sport shooting activities… and much more… Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 10
  • 11. Very brief history of Associations (IV) • Now, Associations are a substantial part of our live: from birth to death, an associations stands with us! In associations the citizen is born and reared. He is supplied in case of illness, he does sports in an association (or directly in a club), he gets a living in case he needs. He practices his profession in associations (directly or indirectly) and is a member to represent its interests. (german sociologist Günter Büschges) Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 11
  • 12. Associations in Germany • How many organizations can be counted in Germany? • How are they organized? • Whom to ask? Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 12
  • 13. The typical german member • The average: o every german citizen is a member in at least three associations o The same average german is members in seven clubs (on a local level) • Example: The average german is member in the health care system which is organized through associations o „Körperschaften des öffentlichen Rechts“ or public bodies, or as „eingetragener Verein“ („registered charity“ as a kind of legal separation) o With one umbrella organization above, which is also an association both legal status as well as scientific point of view • He plays football in a local sports club which is organized in regional associations • He‘s member in a bowling club and/or in an allotment organization, garden spot community („Schrebergarten“) Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 13
  • 14. Landscape of associations (I) • The german landscape of associations represents all forms of private and business needs: o work and economy (appr. 50 per cent of all associations) o society and politics (appr. 11 per cent) o recreation and culture (appr. 9 per cent) o education and science (appr. 10 per cent) o and health and social matters (appr. 20 per cent) • on every level: o local organizations o regional and state („Bundesländer“) associations o federal associations and centralised confederations o associations on and for the EU-level o international associations Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 14
  • 15. Landscape of associations (II) • The association‘s landscape reproduces the federal construction of Germany (ruling through representation): o local organizations where I‘m at home o state associations to maintain contact to the „Bundesländer“ o federal associations to level with the government o european associations in Brussels o international associations to enable a international network • It is possible to be a direct member in every association on every level • Mostly: the more internationalized the association is the fewer personal members are to be found in it • But: No rule without exception, not in cases of german associations! Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 15
  • 16. Big is beautiful? • The importance and influence of an association can not fix itself on its membership or the annual budget. • Equally important “impact factors”: o reputation o association type (personal or institutional organization) o state or federal association o degree of organization in the represented field of interest o importance of this sector for the German economy Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 16
  • 17. Nevertheless: the really big ones • German Olympic Sports Confederation 27 million (Deutscher Olympischer Sportbund DOSB) • German General Automobile Club 16 million (ADAC Allgemein Deutscher Automobil-Club e.V.) • German Football Association 6.4 million (Deutscher Fußballbund DFB) (not counted are the non-footballers in the 26,000 local football-clubs represented by DFB) 80 million population! Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 17
  • 18. Growth of assocations • local clubs: 560,000 • Associations: 15,600 • pro. associations: 7,600 • umbrella organiz.: 2,000 Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 18
  • 19. Where they are • Along the river Rhine (Dusseldorf to Rhein-Main, Frankfurt) o Because of tradition (Bonn is the former capital of Germany), organizations kept their headquarters o Capitals of the “bundesländer”: Dusseldorf, Mainz and Wiesbaden, Stuttgart • The area is similar close to federal capital Berlin and the EU- cities Brussels and Strasbourg • And third… Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 19
  • 20. Where they are And third: the members are there! Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 20
  • 21. Associations in Germany • Are they economical important? • How much? Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 21
  • 22. Economical meaning (I) • An overall key figure „so important are associations“ is not available in Germany o Germany‘s federal construction o historical grown structures in and for associations o no duty to publish figures or facts • But: in the field of health and social matters (quantity: 20 per cent of all associations) only five really big associations are the key stakeholders o Caritas (catholic church) o Diakonie (protestant church) o Rotes Kreuz (Red Cross in Germany) o Arbeiterwohlfahrt (Workers' Welfare Organization) o Paritätischer Wohlfahrtsverband (Welfare Association) Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 22
  • 23. Economical meaning (II) • These top five welfare-associations employ the most workers (compared to some leading industry enterprises): o Caritas (catholic church) 507,500 o Diakonie (protestant church) 443,600 o Rotes Kreuz (Red Cross in Germany) 132,000 o Arbeiterwohlfahrt (Workers' Welfare Organization) 114,600 o Paritätischer Wohlfahrtsverband (Welfare Association) 317,400 o Siemens (worldwide) 426,000 o Deutsche Post / DHL (worldwide) 370,000 o Mercedes/Daimler (worldwide) 365,000 o BMW Group (worldwide) 101,000 o Lufthansa Airline (worldwide) 94,000 (Annual sales of these five enterprises: appr. 230 billion euros) Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 23
  • 24. Economical meaning (III) • This does not mean: the welfare sector induces a growth of 230 billion euro per year, but it shows a really good relation to economic importance • Furthermore: we calculate with appr. 200 new associations per year • In their first three years these associations create (directly or indirectly) three new jobs which accumulate to 1,500 new jobs Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 24
  • 25. Associations in Germany • The landscape of associations in Germany is complex o History o Federal construction o Economic particularities • Every (typical) German is member in 3 associations and 7 local clubs • 200 new associations are born every year • There is a high probability of very high economic relevance (unfortunately there are little numbers) Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 25
  • 26. Thank you! An interesting and informative day „Study Mission 2012“ to all of us! Tim Richter DGVM – German Society for Association Management Chief Editor, German Association’s Forum – verbaende.com Tim Richter, DGVM – www.dgvm.de – www.verbaende.com May 12 26