Indian National Rally Championship (INRC). I’d like to introduce you to motor sports – influence marketing and the hottest media property of the day.

1. Sponsorship
Opportunities

2. Become The Name & Identity of
India’s #1 Motor Rally
INRC - QUICK TRIVIA:
 Premier motor-sporting series featuring 6 major cities
 Recognized in major parts of the subcontinent since 1988
 Directly supervised by the Federation of Motor Sports Clubs of
India (FMSCI)
 Introduced the country to the super-exciting Stage Rally Format
88--1010 SS
(Special Stages)
+ 11 SSS
(Super Special Stage)

3. 6 High-Profile Venues of
Indian National Rally Championship 2019
 Star Power: Star-studded show of celebrities, actors, eminent
dignitaries in rallies around the country
 Red Carpet Events: VVIP galas, yacht parties, celebratory laps around
the dirt track await you & your guests
 Local Outreach: Local brand ambassadors for higher brand recallLocal brand ambassadors for higher brand recall
bengalurubengaluru chennaichennai coimbatorecoimbatore kochikochi delhidelhimumbaimumbai

4. The Most Exciting Way to Rope In
Generations of Thrill-Hungry Youth!
 18-35 & 36-55Years
 Predominantly, male
 Aspirational; high
earning, happily
spending
 Adventure, Affluence &Adventure, Affluence &
Experience Seekers
 Steadily growing affinity
towards motorsports
88M viewers in India
compared to 92M for
Tennis, 121M for
Soccer, 195M for
Cricket (ESPN)
 TV Motorsports Lovers
46B impressions alone
from Indian TV viewers
in 2018 (BARC)

5. THE INRC 2019
SUPER SPONSORSHIP CARDS
Event Title Sponsor Event Co-Sponsors Team Sponsors
Event will be named
after the sponsor brand
Supreme Media Exposure
Will feature in all
major communications
alongside Title Sponsor
Super flexible plans
customized for
sponsoring teams, whole
season, particular
 Start enjoying your advertising budgets with 10X more returns!
 Get multimedia branding and promotions like you never imagined!
 Kick off your employee rejuvenation program!
Supreme Media Exposure
& Endorsements
Onsite Product Sampling
Booths & All Survey
Data
The Royalty Experience
1st Priority in
Branding &
Merchandizing
Supreme Media Exposure
& Endorsement
Opportunities
Onsite Product Sampling
Booths & All Survey
Data
The Royalty Experience
2nd Priority in
Branding &
Merchandizing
season, particular
rallies, or a cause
Media exposure &
Branding Opportunities
Marketing & Direct
Sales Opportunities
Sponsorship Plans
Available for Current
Year (2019) Only

6. Sponsor Benefits
BRANDING &
MERCHANDIZING
OPPORTUNITIES
RACE EXPO
OPPORTUNITIES
& PRIVILEGES
SURVEY
DATA
ACCESS
MEDIA
EXPOSURE &
ENDORSEMENTS
PR BUILDING
THROUGH EVENT
COMMUNICATIONS
PRODUCT
PLACEMENT &
ONSITE SAMPLING
SPONSOR
PRESENTAION
OPPORTUNITIES
MARKETING &
DIRECT SALES
OPPORTUNITIES
THE
ROYALTY
EXPERIENCE
(including fractional
ownership of a yacht with
5 days usage free of cost)

7. Sponsorship
Categories
Event Title Sponsorship
Event Co-Sponsorship (Rs.) Team Sponsorship (Rs.)
INRCINRC20192019
SponsorshipSponsorship
StructureStructure
(Rs.)
Event Co-Sponsorship (Rs.) Team Sponsorship (Rs.)
For 1 Year 2.5 Crores 1.5 Crores 50 Lakhs
For 3 Years 6 Crores 4.0 Crores
For 1 Rally * 30 Lakhs
StructureStructure

8. SponsorshipSponsorship
REALITY

9. THE INRC 2019
SUPER SPONSORSHIP CARDS
Event Title Sponsor Event Co-Sponsors Team Sponsors
Event will be named
after the sponsor brand
Supreme Media Exposure
Will feature in all
major communications
alongside Title Sponsor
Super flexible plans
customized for
sponsoring teams, whole
season, particular
 Start enjoying your advertising budgets with 10X more returns!
 Get multimedia branding and promotions like you never imagined!
 Kick off your employee rejuvenation program!
Supreme Media Exposure
& Endorsements
Onsite Product Sampling
Booths & All Survey
Data
The Royalty Experience
1st Priority in
Branding &
Merchandizing
Supreme Media Exposure
& Endorsement
Opportunities
Onsite Product Sampling
Booths & All Survey
Data
The Royalty Experience
2nd Priority in
Branding &
Merchandizing
season, particular
rallies, or a cause
Media exposure &
Branding Opportunities
Marketing & Direct
Sales Opportunities
Sponsorship Plans
Available for Current
Year (2019) Only

10. Branding On
RALLY CARS
*Branding logo &
Customizations for POWER and HP
to be finalized through consultation
BHARATPETROLEU
M

11. Branding & Merchandize
SAMPLES
 Racing Apparels
 T-shirts
 Caps
 Key Chains with
Power Bank
 VIP Solar Caps
 Miniature Rally
Cars with Title
Sponsor name
 Kids’ Racing
Arcades with
Title Sponsor
Branding
 And Many More!
INRCINRC20192019

12. The RushThe Rush
Has Begun!Has Begun!
And this isAnd this is
THETHE PLACEPLACE
to be.to be.

13. Are You
The Next Game-Changer?
Make Influence
Marketing YOUR
BOLD SIGNATURE
STROKE!
PAST SPONSORS:

14. We invite you to join us in this year-long
extravaganza of speed, thrill & adventure
STARTING THIS 23RD-24th March!
LG CHAMPIONS GREEN COUNTY
(HYD-BLR HIGHWAY)
3:00PM ONWARDS
LEADING WITH
BRAND AMBASSADOR
DARSHAN