SlideShare a Scribd company logo
Social visibility
Notes for designer – then dump this slide
Don’t go too heavy on red, navy blue is a fine compliment or a
gentle palette, as you wish, just don’t want to scare them away with
red.
Use text from the images to set next to the graphic you remake. You
can make this text big, use for the header, whatever
Credit all of the images/charts to “Innovatory, 2022”
Other images you can use:
Are you ready for ‘social visibility’?
Trends
Preferences
Strategy
Cause and effect
Step-by-step approach
Benefits of social marketing
Change to this title:
What your followers like best from companies
(not “Types of content consumers like to see…”
2022 Digital Growth Snapshot
(show in reverse order )
Use if you want:
Marketing warfare strategy
Guerilla NOT Gorilla
Brands use
social media to
converse with
prospects,
provide
customer
service, and
drive website
traffic
# Blog Articles By Leads Generated
Credit this chart to HubSpot, 2022
The most engaging types of content
• “Links are the Currency of the Social Web”
LinkedIn most used for B2B (remove sage
frog)
Digital marketing pyramid (remove analytics
and reporting, etc and replace with two lists)
External visibility
Feedback loops
Social marketing
Social visibility
Search optimization
Cohesive materials
Responsive website
Internal activity
Routing and escalation
Regular posts/activity
High-quality, consistent
Keyword identification
PPT, Investor docs
Thorough, professional site
Indicate that we start at the bottom with an up arrow?
Step-by-step social visibility
1. Search engine optimization: The website needs to be fortified with
keywords, and terminology specific to your industry and customers
2. Social account setup: Setup and/or customization of social network
accounts
3. Rooting and seeding: Orienting the company or team members in target
circles, following target audiences
4. Visibility plan: Six-month or 12-month plan for visibility of social media,
events, company news, and interviews
5. Content creation and publishing: Bi-weekly or weekly creation of
company-branded, approved messaging posts and response moderation
Thank you
Questions or more information?
Contact us
Fred Davis Lisa Davis
fred@innovatory.io lisa@innovatory.io

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innovatory-social-1.pptx

  • 2. Notes for designer – then dump this slide Don’t go too heavy on red, navy blue is a fine compliment or a gentle palette, as you wish, just don’t want to scare them away with red. Use text from the images to set next to the graphic you remake. You can make this text big, use for the header, whatever Credit all of the images/charts to “Innovatory, 2022” Other images you can use:
  • 3. Are you ready for ‘social visibility’? Trends Preferences Strategy Cause and effect Step-by-step approach
  • 4. Benefits of social marketing
  • 5. Change to this title: What your followers like best from companies (not “Types of content consumers like to see…”
  • 6. 2022 Digital Growth Snapshot (show in reverse order ) Use if you want:
  • 8. Brands use social media to converse with prospects, provide customer service, and drive website traffic
  • 9. # Blog Articles By Leads Generated Credit this chart to HubSpot, 2022
  • 10. The most engaging types of content • “Links are the Currency of the Social Web”
  • 11. LinkedIn most used for B2B (remove sage frog)
  • 12. Digital marketing pyramid (remove analytics and reporting, etc and replace with two lists) External visibility Feedback loops Social marketing Social visibility Search optimization Cohesive materials Responsive website Internal activity Routing and escalation Regular posts/activity High-quality, consistent Keyword identification PPT, Investor docs Thorough, professional site Indicate that we start at the bottom with an up arrow?
  • 13. Step-by-step social visibility 1. Search engine optimization: The website needs to be fortified with keywords, and terminology specific to your industry and customers 2. Social account setup: Setup and/or customization of social network accounts 3. Rooting and seeding: Orienting the company or team members in target circles, following target audiences 4. Visibility plan: Six-month or 12-month plan for visibility of social media, events, company news, and interviews 5. Content creation and publishing: Bi-weekly or weekly creation of company-branded, approved messaging posts and response moderation
  • 14. Thank you Questions or more information? Contact us Fred Davis Lisa Davis fred@innovatory.io lisa@innovatory.io