This document discusses how key paradigms and views of ourselves, customers, and competitors must change with the modern digital world. It notes that our competitors are now global through the web, our customers' needs and expectations have dramatically changed over the past 50 years, and they now actively participate and share opinions online. It emphasizes that in times of change, those who can adapt and learn will succeed, while those relying only on past knowledge will struggle to cope with a new reality.
