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Innovation &
Change in
Social Media
NAMA: May 7, 2015
Kary Delaria
@KaryD
innovationevolution
@KaryD
@KaryD
A process of continuous change from a lower, simpler
or worse to a higher, more complex, better state.
The act or process of introducing new ideas, devices,
or methods.
@KaryD
When it comes
to innovation,
think small.
@KaryD
TAKE
AWAY
VIDEO
Video: the darling du jour
@KaryD
#LikeAGirl
@KaryD
https://vine.co/v/OJFEaOLQxWJ
Reynolds Wrap & Bat Dad
@KaryD
@KaryD
Jameson: Long Live The Shot
Experimenting with Periscope
Visual matters,
resonates, and
increases
reach and
engagement.
@KaryD
TAKE
AWAY
SOCIAL ADVERTISING
@KaryD
Facebook Custom Audiences
@KaryD
Cross-Platform Storytelling
Image via Stuart Weitzman @KaryD
@KaryD
Old School Meets New
How can you
use pay-to-play
to reach and
engage?
@KaryD
TAKE
AWAY
SOCIAL MEDIA TOOLS
@KaryD
Social Publishing & Monitoring
Social Listening via Geolocation
@KaryD
Social Listening via Geolocation
@KaryD
Automation
@KaryD
The right tools
provide
information &
opportunity for
more
purposeful
engagement.
TAKE
AWAY
 Think small.
 Be visual with video.
 Use p2p to your advantage.
 Use the right tools for the job.
@KaryD
Thank you.
@KaryD
Kary.Delaria(AT)AllianzLife.com
Slideshare.Net/KaryD

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