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SCHOOL LUNCH CO-OP
                          Dehn Craig | Jon Whipple | David Peterson | David Griffin




Wednesday, April 18, 12
PAIN

Wednesday, April 18, 12
Wednesday, April 18, 12
Wednesday, April 18, 12
Wednesday, April 18, 12
Lack of healthy & quality dining options




Wednesday, April 18, 12
Lack of healthy & quality dining options

    Lack of healthy options in schools & hospitals




Wednesday, April 18, 12
Lack of healthy & quality dining options

    Lack of healthy options in schools & hospitals




Wednesday, April 18, 12
Lack of healthy & quality dining options

    Lack of healthy options in schools & hospitals

    Low awareness of poor nutrition in schools




Wednesday, April 18, 12
Lack of healthy & quality dining options

    Lack of healthy options in schools & hospitals

    Low awareness of poor nutrition in schools

    Low awareness of impact of poor nutrition
    POOR NUTRITION = POOR ACADEMIC PERFORMANCE




Wednesday, April 18, 12
SOLUTION

Wednesday, April 18, 12
Pain is unknown = SHALLOW
                          Complex solution landscape
                          Behavioral change:
                               -School boards
                                -Government
                                -Students
                                -Parents
                          Bureaucracy - multiple ecosystems



Wednesday, April 18, 12
Supporting evidence
            Small marketing & technical risk
            Raise awareness
            Propose an elegant solution




Wednesday, April 18, 12
Wednesday, April 18, 12
Wednesday, April 18, 12
Wednesday, April 18, 12
Wednesday, April 18, 12
PROTOTYPE

Wednesday, April 18, 12
+   =


Wednesday, April 18, 12
+                   =

                      http://heirloomrestaurantgroup.com/blog/the-cafeteria-co-partners-with-vivint/

Wednesday, April 18, 12
?
Wednesday, April 18, 12
SOURCES
     •"Healthy School Meals and Educational Outcomes" Study http://www.schoollibraryjournal.com/article/
     CA6725864.html?industryid=47074
     •Healthier Options for Public Schoolchildren (HOPS) http://www.everydayhealth.com/family-health/kids-health/
     healthy-school-lunches.aspx
     •Congress enacts healthier standards for school lunches http://www.msnbc.msn.com/id/36023553/ns/health-
     diet_and_nutrition/t/congress-takes-aim-unhealthy-school-lunches/#.T48jZLNYu8A
     •Good School Lunch Makes Kids Smarter http://health.usnews.com/health-news/family-health/articles/
     2008/10/07/does-eating-a-good-school-lunch-make-you-smarter
     •Interviews with two local school administrators
     •Interview with Colton, owner of Heirloom Group

Wednesday, April 18, 12

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School Lunch Co-op Improves Student Nutrition

  • 1. SCHOOL LUNCH CO-OP Dehn Craig | Jon Whipple | David Peterson | David Griffin Wednesday, April 18, 12
  • 6. Lack of healthy & quality dining options Wednesday, April 18, 12
  • 7. Lack of healthy & quality dining options Lack of healthy options in schools & hospitals Wednesday, April 18, 12
  • 8. Lack of healthy & quality dining options Lack of healthy options in schools & hospitals Wednesday, April 18, 12
  • 9. Lack of healthy & quality dining options Lack of healthy options in schools & hospitals Low awareness of poor nutrition in schools Wednesday, April 18, 12
  • 10. Lack of healthy & quality dining options Lack of healthy options in schools & hospitals Low awareness of poor nutrition in schools Low awareness of impact of poor nutrition POOR NUTRITION = POOR ACADEMIC PERFORMANCE Wednesday, April 18, 12
  • 12. Pain is unknown = SHALLOW Complex solution landscape Behavioral change: -School boards -Government -Students -Parents Bureaucracy - multiple ecosystems Wednesday, April 18, 12
  • 13. Supporting evidence Small marketing & technical risk Raise awareness Propose an elegant solution Wednesday, April 18, 12
  • 19. + = Wednesday, April 18, 12
  • 20. + = http://heirloomrestaurantgroup.com/blog/the-cafeteria-co-partners-with-vivint/ Wednesday, April 18, 12
  • 22. SOURCES •"Healthy School Meals and Educational Outcomes" Study http://www.schoollibraryjournal.com/article/ CA6725864.html?industryid=47074 •Healthier Options for Public Schoolchildren (HOPS) http://www.everydayhealth.com/family-health/kids-health/ healthy-school-lunches.aspx •Congress enacts healthier standards for school lunches http://www.msnbc.msn.com/id/36023553/ns/health- diet_and_nutrition/t/congress-takes-aim-unhealthy-school-lunches/#.T48jZLNYu8A •Good School Lunch Makes Kids Smarter http://health.usnews.com/health-news/family-health/articles/ 2008/10/07/does-eating-a-good-school-lunch-make-you-smarter •Interviews with two local school administrators •Interview with Colton, owner of Heirloom Group Wednesday, April 18, 12